Episodes

  • How One Survey Popup Timing Cut Survey Abandonment 47 Percent

    How One Survey Popup Timing Cut Survey Abandonment 47 Percent
    Jul 4 2026
    Welcome to The Funnel Podcast. In this episode, Lucas and Luna explore a single, counterintuitive change: shifting a survey popup from immediate display to a seven-second delay. They walk through the real A-B test from a mid-size B2B SaaS company, where the change cut survey abandonment by 47 percent and lifted completion rates by 41 percent. Lucas breaks down the psychology behind the delay — why the first few seconds are the worst time to interrupt a visitor — and Luna challenges whether the finding applies to mobile vs. desktop. They also touch on the broader lesson about respecting user inertia. If you've ever struggled with survey drop-off or popup fatigue, this episode gives you one concrete, zero-cost fix to test this week. #SurveyPopup #ConversionRateOptimization #ABTesting #UserExperience #B2BSaaS #Marketing #FexingoBusiness #BusinessPodcast #MarketingStrategy #CustomerInsight #UXResearch #WebsiteOptimization #DataDriven #BehavioralEconomics #PopupTiming #FormAbandonment #LeadGeneration #CRO Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How a Single Phone Number Field Cost 12 Percent of Leads

    How a Single Phone Number Field Cost 12 Percent of Leads
    Jul 3 2026
    In episode 90 of The Funnel Podcast, Lucas and Luna examine a seemingly innocuous form field that was quietly killing lead generation for a B2B SaaS company. When a marketing team removed the phone number field from their gated content form, conversions jumped 12 percent. But the story doesn't end there — they also lost lead quality. The hosts break down the trade-off between friction and qualification, draw parallels to a famous Expedia study about a single optional field, and share a framework for deciding which fields to keep, hide, or kill. If you've ever debated whether to ask for a phone number or a job title, this episode gives you the data to decide. #LeadGeneration #FormOptimization #ConversionRateOptimization #B2BSaaS #FrictionVsQualification #PhoneNumberField #ExpediaStudy #OptionalField #GatedContent #MarketingFunnel #MiddleOfFunnel #LeadQuality #AgnosticExperiment #FormFields #CRO #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How a Single Checkbox Cut Unsubscribe Rate 37 Percent

    How a Single Checkbox Cut Unsubscribe Rate 37 Percent
    Jul 3 2026
    Lucas and Luna dive into a specific conversion optimization case from a B2B SaaS newsletter that tested adding a single checkbox to its unsubscribe flow. The checkbox asked leavers 'Can you tell us why you're going — so we can fix it?' and offered a clickable list of reasons. The result: 37 percent fewer people completed the unsubscribe after the checkbox was added. The hosts discuss the psychology of friction, the difference between reducing churn and hiding the exit, and why the same tactic might hurt a consumer brand. Detailed enough that a marketer could steal the idea for their next A-B test. Episode 89 of The Funnel Podcast with Fexingo. #ConversionOptimization #ChurnReduction #UnsubscribeFlow #NewsletterMarketing #B2BSaaS #ExitFriction #UXPsychology #ABTesting #EmailMarketing #CustomerRetention #MarketingExperiment #FrictionVsHiding #ConsumerBehavior #SaaSMarketing #EmailListHealth #Business #Marketing #FexingoBusiness Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • How One A-B Test on Button Color Cost 22 Percent of Conversions

    How One A-B Test on Button Color Cost 22 Percent of Conversions
    Jul 2 2026
    In this episode of The Funnel Podcast, Lucas and Luna dive into a specific A-B test that went wrong — and taught a valuable lesson about conversion bias. A major ecommerce brand tested changing its primary add-to-cart button from green to blue, expecting a lift. Instead, conversions dropped 22 percent. The hosts unpack why the test was flawed from the start: the green button had been in place for three years, creating a visual expectation that the blue violated. They explore the concept of learned color association, the danger of testing without understanding established user patterns, and how the brand recovered by running a follow-up test with a neutral gray button that actually lifted conversions 8 percent. Along the way, they discuss the difference between novelty bias and true preference, and why the most famous button color case study (HubSpot's red vs. green) is often misinterpreted. This episode is a sharp reminder that A-B testing without context can cost you revenue. #ABTesting #ConversionRateOptimization #ButtonColor #CRO #MarketingFunnel #Ecommerce #HubSpot #NoveltyBias #LearnedAssociation #UX #VisualExpectation #DataDriven #FunnelPodcast #FexingoBusiness #BusinessPodcast #Marketing #DigitalMarketing #ConversionFunnel Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
  • How One Product Photo Lifted Ecommerce Conversions 51 Percent

    How One Product Photo Lifted Ecommerce Conversions 51 Percent
    Jul 2 2026
    In this episode of The Funnel Podcast, Lucas and Luna dig into a single, often-overlooked lever that boosted conversions for a mid-size ecommerce brand by 51 percent: the product photo. They break down the specific A/B test run by a DTC furniture company that swapped their standard white-background hero image for a lifestyle shot showing the product in use. Lucas explains why the brain processes contextual images differently, citing a neuroscience study on product imagery and purchase intent. Luna challenges whether this works for every category—and they land on a framework for deciding when to lead with lifestyle vs. studio photography. A concrete, actionable episode for anyone running an online store. #Ecommerce #ConversionRateOptimization #ProductPhotography #ABTesting #LifestyleImagery #DTC #FurnitureBrand #VisualMarketing #ConsumerPsychology #Neuroscience #Marketing #Business #FexingoBusiness #BusinessPodcast #TheFunnelPodcast #CRO #HeroImage #BuyIntent Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How a Single Pricing Page Toggle Lifted Conversions 31 Percent

    How a Single Pricing Page Toggle Lifted Conversions 31 Percent
    Jul 1 2026
    Episode 86 of The Funnel Podcast looks at a surprising lever for conversion: the default pricing option. Lucas and Luna examine a case where a SaaS company switched its monthly/yearly toggle default from annual to monthly, expecting higher sign-ups — and instead saw conversions drop 18 percent. They then test the inverse: defaulting to the most expensive annual plan, which lifted overall conversions by 31 percent. The episode explores anchoring effects, choice architecture, and the psychology of defaults in pricing-page design. Lucas explains the specific A/B test setup, the unexpected results, and why 'helping' the customer choose the cheapest option can backfire. Luna pushes back on whether this is manipulative, and they discuss ethical boundaries in pricing presentation. This episode is grounded in a real 2025 experiment from a B2B project-management tool, with numbers shared transparently. No theory without data. #PricingPsychology #ConversionOptimization #DefaultEffect #ChoiceArchitecture #ABTesting #SaaSMarketing #LandingPageDesign #AnchoringBias #UserExperience #MarketingExperiments #B2BMarketing #SaaSGrowth #CRO #TheFunnelPodcast #BusinessPodcast #FexingoBusiness #MarketingStrategy #PricingPageConversion Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • How a Single Unsubscribe Survey Cut Churn 17 Percent

    How a Single Unsubscribe Survey Cut Churn 17 Percent
    Jul 1 2026
    In this episode of The Funnel Podcast, Lucas and Luna dissect how a simple two-question unsubscribe survey helped a mid-market B2B SaaS company reduce churn by 17 percent in eight weeks. They walk through the exact survey design — an emoji-based sentiment picker and a free-text reason field — and how the team used the verbatim responses to identify a missing onboarding step for new account admins. Lucas explains why most companies kill their own retention by asking the wrong question (trust me, 'Why are you leaving?' is almost useless), and why asking 'What could we have done better?' yields actionable, not defensive, data. Luna shares a counterexample from a consumer subscription box that saw a 12 percent churn spike after adding a mandatory feedback form — proving that when and how you ask matters as much as what you ask. The episode ends with a practical framework: the three-question maximum, the 48-hour delay rule, and the 'one fix per cohort' discipline. Specifically, the company's engineering lead used the survey responses to discover that users who never set up team permissions were three times more likely to cancel — so they built a guided permissions flow triggered after the second login. Eight weeks later, churn among new accounts dropped from 9.4 percent to 7.8 percent. No tool spending, no pricing change, just listening to the right signal at the right moment. #UnsubscribeSurvey #ChurnReduction #CustomerRetention #B2BSaaS #OnboardingFlow #CustomerFeedback #MarketingFunnel #DataDrivenMarketing #UserExperience #ExitSurvey #ChurnAnalysis #CustomerInsights #ConversionOptimization #Marketing #BusinessPodcast #FexingoBusiness #PodcastEp85 #TheFunnelPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • How a Single Thank-You Page Generated 18 Percent Repeat Sales

    How a Single Thank-You Page Generated 18 Percent Repeat Sales
    Jun 30 2026
    In this episode of The Funnel Podcast, Lucas and Luna explore a surprising conversion lever that most marketers ignore: the humble post-purchase thank-you page. They break down how one e-commerce brand—a small specialty coffee roaster—turned a transactional dead end into a revenue engine by adding a single personalized upsell and a referral prompt. The result: 18 percent of first-time buyers placed a second order within 30 days, and customer acquisition cost dropped by 14 percent. Lucas walks through the exact changes: a dynamic 'next brew' recommendation based on the coffee just purchased, a limited-time bundle offer visible only after checkout, and a simple 'share a discount with a friend' widget. Luna pushes back on whether this works outside of consumables, and they land on a framework for any brand to audit their own confirmation pages. The episode closes with a fresh look at the 'moment after the money changes hands' as the most undervalued real estate in the funnel. #ThankYouPage #PostPurchase #RepeatSales #ConversionOptimization #EcommerceMarketing #CustomerLifetimeValue #ReferralMarketing #UpsellStrategy #MarketingFunnel #CoffeeBrand #Retention #CustomerExperience #MarketingPodcast #BusinessPodcast #FexingoBusiness #TheFunnelPodcast #LucasAndLuna #Fexingo Keep every episode free: buymeacoffee.com/fexingo
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    9 mins