The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy cover art

The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy

The Funnel Podcast with Fexingo: Top of Funnel, Middle, and Bottom Conversion Strategy

By: Fexingo
Listen for free

Lucas and Luna dissect the marketing funnel from top to bottom, analyzing conversion strategies at each stage. From awareness campaigns that generate qualified leads to middle-funnel nurturing tactics and bottom-funnel closing techniques, they ground every discussion in real metrics—click-through rates, cost-per-acquisition, and conversion lift. In one episode, they examine how a B2B SaaS company optimized its email sequences to move trial users to paid; in another, they break down a direct-to-consumer brand’s retargeting campaign that recovered 15% of abandoned carts. Lucas brings the journalistic rigor, citing studies from Nielsen and HubSpot, while Luna challenges assumptions with on-the-ground examples from her work with startups. This is not a theory-only show: each episode ends with a specific tension—like whether top-funnel brand spend can be justified when bottom-funnel metrics lag, or how to balance automated nurture with human sales calls. For marketers who want to move past vanity metrics and into actionable conversion logic. #MarketingFunnel #ConversionStrategy #TopOfFunnel #MiddleOfFunnel #BottomOfFunnel #LeadGeneration #EmailMarketing #Retargeting #CTROptimization #B2BMarketing #D2CMarketing #MarketingMetrics #LucasAndLuna #FexingoBusiness #BusinessPodcast #Marketing #SalesFunnel #ConversionRateOptimization Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How a Single Trial-to-Paid Handoff Cut Churn 42 Percent

    How a Single Trial-to-Paid Handoff Cut Churn 42 Percent
    Jun 12 2026
    Episode 48 of The Funnel Podcast with Fexingo dives into the trial-to-paid conversion bottleneck. Lucas and Luna break down why most SaaS companies lose 40-60% of users between the trial end and the first paid month. They examine a real case from a B2B analytics platform that cut churn by 42% by restructuring the handoff — not with discounts, but by resetting expectations and adjusting the onboarding sequence. The hosts discuss the 'pivot point' where users decide whether to pay, and how a single email and in-app notification change recovered a significant percentage of slip-through. Specific metrics, a concrete before-and-after comparison, and a framework for applying the same logic to any subscription product. No fluff, just the conversion mechanics that work. #TrialToPaid #ChurnReduction #ConversionStrategy #SaaSConversion #SubscriptionFunnel #MarketingFunnel #OnboardingOptimization #UserRetention #EmailMarketing #InAppMessaging #B2BMarketing #RevenueGrowth #CustomerLifetimeValue #SaaSGrowth #ProductLedGrowth #FunnelOptimization #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
    Show More Show Less
    8 mins
  • How a Single Referral Program Lifted Customer Lifetime Value 64 Percent

    How a Single Referral Program Lifted Customer Lifetime Value 64 Percent
    Jun 12 2026
    Lucas and Luna dig into the mechanics behind a referral program that boosted customer lifetime value by 64 percent for a B2B SaaS company. They break down why the program worked: the psychology of social currency, the timing of the ask, and the double-sided incentive design. Lucas shares the specific numbers: a 4.2x return on ad spend from referred customers and a 37 percent higher retention rate. Luna challenges whether referral programs work for every product and offers a counterexample from a low-engagement app. They also discuss the hidden cost of rewards and how to avoid cannibalizing organic growth. By the end, you'll have a clear framework for deciding whether a referral program fits your business and how to structure one that actually moves the needle. #ReferralProgram #CustomerLifetimeValue #B2BSaaS #MarketingStrategy #SocialCurrency #Retention #GrowthMarketing #ViralLoops #CustomerAcquisition #ROI #IncentiveDesign #WordOfMouth #LTV #CAC #FunnelStrategy #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
    Show More Show Less
    10 mins
  • How a Single Trial-to-Paid Handoff Cut Churn 42 Percent

    How a Single Trial-to-Paid Handoff Cut Churn 42 Percent
    Jun 12 2026
    In this episode of The Funnel Podcast, Lucas and Luna drill into one of the most overlooked leaks in the modern SaaS funnel: the moment a free trial ends and the credit card prompt appears. They break down a real case from a B2B analytics platform that saw 42 percent of trial users ghost at the payment screen. The fix wasn't a discount or a feature gate—it was a single behavioral-triggered email sequence that bridged the trial's last day with a 'progress saved' message. Lucas walks through the exact timeline, the copy changes, and the surprising metric that predicted which users would convert. Luna pushes back on whether the approach scales for enterprise sales. The episode closes with a concrete takeaway any subscription business can test this week. Also: the hosts explain why keeping the show ad-free matters, and how listener support makes that possible. #TrialToPaid #SaaSChurn #ConversionStrategy #EmailMarketing #BehavioralTriggers #B2BSaaS #SubscriptionBusiness #CustomerRetention #ProductLedGrowth #MarketingFunnel #MidFunnel #BottomFunnel #ConversionRateOptimization #RevenueLeak #BuyMeACoffee #FexingoBusiness #BusinessPodcast #TheFunnelPodcast Keep every episode free: buymeacoffee.com/fexingo
    Show More Show Less
    6 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet