How a Single Checkbox Cut Unsubscribe Rate 37 Percent

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How a Single Checkbox Cut Unsubscribe Rate 37 Percent

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Lucas and Luna dive into a specific conversion optimization case from a B2B SaaS newsletter that tested adding a single checkbox to its unsubscribe flow. The checkbox asked leavers 'Can you tell us why you're going — so we can fix it?' and offered a clickable list of reasons. The result: 37 percent fewer people completed the unsubscribe after the checkbox was added. The hosts discuss the psychology of friction, the difference between reducing churn and hiding the exit, and why the same tactic might hurt a consumer brand. Detailed enough that a marketer could steal the idea for their next A-B test. Episode 89 of The Funnel Podcast with Fexingo. #ConversionOptimization #ChurnReduction #UnsubscribeFlow #NewsletterMarketing #B2BSaaS #ExitFriction #UXPsychology #ABTesting #EmailMarketing #CustomerRetention #MarketingExperiment #FrictionVsHiding #ConsumerBehavior #SaaSMarketing #EmailListHealth #Business #Marketing #FexingoBusiness Keep every episode free: buymeacoffee.com/fexingo

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