How a Single Phone Number Field Cost 12 Percent of Leads cover art

How a Single Phone Number Field Cost 12 Percent of Leads

How a Single Phone Number Field Cost 12 Percent of Leads

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In episode 90 of The Funnel Podcast, Lucas and Luna examine a seemingly innocuous form field that was quietly killing lead generation for a B2B SaaS company. When a marketing team removed the phone number field from their gated content form, conversions jumped 12 percent. But the story doesn't end there — they also lost lead quality. The hosts break down the trade-off between friction and qualification, draw parallels to a famous Expedia study about a single optional field, and share a framework for deciding which fields to keep, hide, or kill. If you've ever debated whether to ask for a phone number or a job title, this episode gives you the data to decide. #LeadGeneration #FormOptimization #ConversionRateOptimization #B2BSaaS #FrictionVsQualification #PhoneNumberField #ExpediaStudy #OptionalField #GatedContent #MarketingFunnel #MiddleOfFunnel #LeadQuality #AgnosticExperiment #FormFields #CRO #Business #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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