How One A-B Test on Button Color Cost 22 Percent of Conversions cover art

How One A-B Test on Button Color Cost 22 Percent of Conversions

How One A-B Test on Button Color Cost 22 Percent of Conversions

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In this episode of The Funnel Podcast, Lucas and Luna dive into a specific A-B test that went wrong — and taught a valuable lesson about conversion bias. A major ecommerce brand tested changing its primary add-to-cart button from green to blue, expecting a lift. Instead, conversions dropped 22 percent. The hosts unpack why the test was flawed from the start: the green button had been in place for three years, creating a visual expectation that the blue violated. They explore the concept of learned color association, the danger of testing without understanding established user patterns, and how the brand recovered by running a follow-up test with a neutral gray button that actually lifted conversions 8 percent. Along the way, they discuss the difference between novelty bias and true preference, and why the most famous button color case study (HubSpot's red vs. green) is often misinterpreted. This episode is a sharp reminder that A-B testing without context can cost you revenue. #ABTesting #ConversionRateOptimization #ButtonColor #CRO #MarketingFunnel #Ecommerce #HubSpot #NoveltyBias #LearnedAssociation #UX #VisualExpectation #DataDriven #FunnelPodcast #FexingoBusiness #BusinessPodcast #Marketing #DigitalMarketing #ConversionFunnel Keep every episode free: buymeacoffee.com/fexingo
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