Episodes

  • Inside Customer Success: Fourteen Years in SaaS | 152: Kristi Faltorusso

    Inside Customer Success: Fourteen Years in SaaS | 152: Kristi Faltorusso
    May 18 2026

    Kristi Faltorusso is a Customer Success leader, advisor, and former Chief Customer Officer with more than 14 years of experience in B2B SaaS. She has built and scaled Customer Success teams across companies ranging from early-stage startups to pre-IPO organisations, helping them improve retention, strengthen customer relationships, and drive long-term growth.

    In this episode, Kristi shares lessons from her career in Customer Success and reflects on how the industry has evolved over the years. We talk about building a personal brand online, creating content, balancing a demanding career with family life, and maintaining a growth mindset, from leading teams to running the New York City Marathon.

    Connect with Kristi:
    https://www.linkedin.com/in/kristiserrano/
    https://www.kristifaltorusso.com/
    https://www.youtube.com/channel/UC0f-4h7JgMnBVco3EGtPohA

    Timestamps:
    00:00 - Evolving through 14 years in customer success
    01:11 - Introduction and Kristi’s background
    01:53 - Falling into customer success by accident
    03:03 - What customer success actually means
    05:20 - Different roles within customer success
    06:23 - Building influence through webinars
    07:33 - Overcoming stage fright and public speaking
    08:51 - Advice for posting on LinkedIn
    10:07 - Coaching and helping others grow
    11:29 - Learning through failure and mentorship
    14:01 - How customer success has evolved
    15:10 - AI in customer success
    16:32 - Why embracing AI matters
    20:04 - Staying motivated after 14 years
    22:53 - Dealing with difficult clients
    25:10 - Is there a dream client
    26:51 - Why Kristi started posting online
    28:01 - Sharing knowledge builds authority
    30:49 - Balancing content creation and work
    32:06 - Growing on LinkedIn and ignoring the numbers
    39:40 - Running, fitness and the NYC marathon
    42:01 - Book recommendations
    44:01 - Where to find Kristi online
    44:47 - Kristi’s podcasts
    46:23 - Future goals and another marathon
    47:37 - Final advice on sharing your voice online
    48:55 - Closing thoughts

    Connect with Tomas:
    X: https://x.com/TomasLoucky⁠⁠⁠
    Stan: https://stan.store/Tommen
    LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
    Instagram: https://www.instagram.com/thisistommen/⁠⁠

    More:
    Links: https://linktr.ee/produced_by⁠⁠⁠
    Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠

    Tools & gear that support the show:

    Metricool: https://f.mtr.cool/HRJBZK

    Riverside: https://riverside.sjv.io/vDnDod

    Favikon: https://www.favikon.com?fpr=tommen

    Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19

    JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf

    Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
    Show More Show Less
    50 mins
  • Living Between Two Worlds: Building a Life Away From Home | 151: Inaara Touryani

    Living Between Two Worlds: Building a Life Away From Home | 151: Inaara Touryani
    May 11 2026

    Inaara Touryani is an Email Marketing and CRM specialist who moved from Pakistan to the UK to pursue her MSc in Advanced Marketing and build her career. From loneliness and financial pressure to navigating a highly competitive job market as an international candidate, her journey was far from easy. Through persistence, self-learning, and trial and error, she found her niche in email marketing and began building a personal brand on LinkedIn by sharing her journey and what she was learning along the way.

    In this episode, we dive into Inaara’s journey of starting from scratch in a new country, finding her direction in marketing, and building her presence on LinkedIn. She shares how she discovered her niche, improved her job search approach, and how creating content led to meaningful connections. You’ll also hear her approach to personal branding, why authenticity matters, and how showing up consistently while figuring things out helped her grow in confidence and clarity.

    Connect with Inaara:
    https://www.linkedin.com/in/inaaratouryani123/
    https://www.instagram.com/inaara_touryani/
    https://thegrowthcorner.substack.com/

    Timestamps:
    00:00 - Why people prefer raw content over polished wins
    01:11 - Introduction and welcome
    01:40 - Who is Inaara and how she found her niche
    02:58 - Moving from Pakistan to the UK
    03:56 - The reality of moving abroad and feeling lost
    05:35 - Culture shock and adjusting to a new life
    06:22 - Why moving abroad needs real planning
    08:12 - Why she chose the UK and Liverpool
    10:58 - Why she chose marketing as a career
    12:22 - What studying marketing in the UK was really like
    14:32 - The importance of networking during studies
    16:33 - Why finding a job is harder than expected
    19:50 - How she discovered email marketing
    22:47 - Why she enjoys email marketing and keeps learning
    24:19 - Growing in a niche and adapting to change
    27:01 - Why learning beyond your job matters
    31:12 - How she started posting on LinkedIn
    33:00 - Her first post and unexpected response
    35:00 - Building confidence through sharing online
    41:02 - Why raw content works better on LinkedIn
    43:31 - Why engagement and community matter
    45:17 - Where to find and follow Inaara
    47:23 - Final message on not underestimating yourself

    Connect with Tomas:
    X: https://x.com/TomasLoucky⁠⁠⁠
    Stan: https://stan.store/Tommen
    LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
    Instagram: https://www.instagram.com/thisistommen/⁠⁠

    More:
    Links: https://linktr.ee/produced_by⁠⁠⁠
    Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠

    Tools & gear that support the show:

    Metricool: https://f.mtr.cool/HRJBZK

    Riverside: https://riverside.sjv.io/vDnDod

    Favikon: https://www.favikon.com?fpr=tommen

    Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19

    JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf

    Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
    Show More Show Less
    50 mins
  • Build Before You Quit: The Safer Way To Leave Your Nine to Five | 150: Snigdha Trivedi

    Build Before You Quit: The Safer Way To Leave Your Nine to Five | 150: Snigdha Trivedi
    May 4 2026
    Snigdha Trivedi is a personal brand strategist, ghostwriter, and LinkedIn creator who built a top creator ranked presence on the platform in just six months while working a full time job. With more than six years of experience in marketing, content strategy, and audience psychology, she now helps professionals turn their ideas and expertise into authentic online visibility that builds credibility, trust, and real opportunities. In this episode, Snigdha shares the story behind her decision to leave her nine to five and pursue working independently while helping others grow their personal brands on LinkedIn. You will hear practical insights on building a personal brand, attracting your first clients through credibility rather than cold outreach, and creating a loyal community through meaningful engagement and consistency.Connect with Snigdha:https://www.linkedin.com/in/snigdha-trivedi-2b5240267/https://www.instagram.com/socialsbysnigdha/Timestamps: 00:00 - Community over virality 01:11 - Introduction 01:24 - Who is Snigdha Trivedi 01:56 - Background in marketing and early career 02:25 - Moving to London and career decisions 03:05 - Why she started building her personal brand 04:31 - Building alongside a nine to five 05:17 - Why quitting without a plan is risky 05:58 - Working during university and gaining experience 06:55 - Exploring different career paths early 08:11 - Discovering personal branding 09:50 - First impressions of LinkedIn 10:20 - Starting without a clear strategy 11:11 - Using content series to get started 12:42 - Why commenting builds community 13:37 - The power of meaningful engagement 14:28 - Turning online connections into real relationships 15:28 - Does experience give you an advantage 16:00 - The 90 day no metrics experiment 17:11 - Why most people quit too early 18:20 - Finding your first clients 20:40 - Building credibility before selling 21:14 - Balancing a job and building online 23:04 - Managing time and staying consistent 23:34 - Why you should build before you need it 25:08 - Personal brand as leverage for opportunities 25:52 - How to attract your first clients 27:17 - Advice on growing on LinkedIn 28:29 - Why engagement comes from community 30:00 - Why viral content does not bring clients 31:10 - Stop chasing trends and algorithms 32:00 - Testing formats and understanding reach 32:45 - There are no shortcuts to growth 33:37 - Outlasting others on the platform 34:27 - Making content creation enjoyable 34:56 - Building systems instead of relying on motivation 36:30 - Creating a recognisable personal brand 37:46 - Why unique voice matters 38:57 - The problem with AI comments 40:29 - Life outside of work and hobbies 41:42 - Thoughts on other platforms 42:29 - Books and learning habits 44:43 - Where to find Snigdha 45:20 - Goals after going independent 46:26 - Transition from nine to five to self employment 47:28 - Final advice for creators 48:29 - Why it is not too late to start 49:28 - Closing thoughts Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
    Show More Show Less
    50 mins
  • From Profile to Pipeline: Turning LinkedIn Into Clients | 149: Marie Zamecnikova

    From Profile to Pipeline: Turning LinkedIn Into Clients | 149: Marie Zamecnikova
    Apr 27 2026
    Marie Zamecnikova is a personal brand strategist and LinkedIn advisor helping founders and executives turn their visibility into real business opportunities. What began as simple experimentation with posting on LinkedIn gradually grew into a global personal brand and a six figure business built from scratch. Today Marie leads a team of experts and has supported more than 15,000 entrepreneurs as well as organisations such as the European Commission, helping leaders communicate their ideas clearly, build trust online, and attract the right opportunities through LinkedIn. In this episode we explore Marie’s journey from struggling to find work and searching for direction to discovering the power of LinkedIn and building a business around it. What started as small experiments with posting eventually led to landing an unexpected first major client, the European Commission, a moment that changed everything and set the foundation for the company she runs today. Marie shares insights on building a powerful personal brand on LinkedIn, attracting the right clients through clear positioning, and pursuing ambitious goals while still enjoying life and the journey along the way.Connect with Marie:https://www.linkedin.com/in/marie-zamecnikova/https://marieolivie.com/https://www.instagram.com/marieolivie_/https://www.youtube.com/@MarieOlivieBrandTimestamps: 00:00 - Why personal branding is a business asset 01:11 - Welcome and introduction 01:27 - Marie introduces her LinkedIn branding agency 02:07 - How she discovered LinkedIn 02:22 - From unemployed graduate to building a personal brand 03:41 - Landing her first major client: the European Commission 06:11 - Why personal branding takes time to work 08:22 - The real power of building a personal brand 09:02 - How drawing helped shape her brand identity 12:43 - Living as a digital nomad in the Canary Islands 13:45 - Why your website must support your LinkedIn presence 18:14 - Building services for founders, employees and students 19:29 - Starting on LinkedIn without following influencers 20:50 - Meeting a LinkedIn influencer by accident 22:56 - Discovering the power of the LinkedIn ecosystem 23:13 - Why LinkedIn can feel limiting if you stay in one bubble 25:36 - Expanding your network to unlock opportunities 26:34 - The mindset shift that changes how you see LinkedIn 27:59 - How to find your first clients on LinkedIn 31:40 - Why positioning and repetition matter 32:28 - The consistency experiment that proves it works 35:08 - Why building a personal brand takes time 36:14 - Lessons from top personal brands like Tony Robbins 38:38 - Why people trust brands over expertise 39:06 - Why Marie built her own marketing agency 42:06 - Biohacking, sports and personal routines 43:44 - Thoughts on Brian Johnson and modern biohacking 45:37 - Social pressure and changing habits 47:12 - Books, learning and Joe Dispenza 50:10 - Where to find Marie online 50:55 - Final advice on personal branding Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
    Show More Show Less
    52 mins
  • From Diagnosis to Demand: Turning Difference Into Revenue | 148: Magali De Reu

    From Diagnosis to Demand: Turning Difference Into Revenue | 148: Magali De Reu
    Apr 20 2026
    Magali De Reu is a personal brand strategist and keynote speaker who helps experts and speakers stop competing on expertise and start positioning around personality. Diagnosed with autism and ADHD at 14, she grew up being told she was too intense, too direct, too different. Instead of toning it down, she built her business around it. Today, she helps speakers move from invisible to in demand by turning what makes them different into their competitive edge. In this episode, Magali shares what it really means to grow up neurodivergent and why she believes her success is because of autism and ADHD, not in spite of it. We talk about masking in professional spaces, rebuilding a business with nothing but LinkedIn, why most speakers stay invisible after great talks, and why personality is the only real differentiator in a world where expertise is becoming a commodity. This is a conversation about identity, positioning, and building authority without pretending.Connect with Magali:https://www.linkedin.com/in/magalidereu/https://www.magalidereu.com/https://magalidereu.substack.com/Timestamps: 00:00 - Pattern recognition and personality first positioning 01:11 - Introduction 01:22 - What Magali does and who she helps 02:00 - Autism ADHD and her unconventional journey 03:11 - It is not despite it is because 04:06 - Turning flaws into features 05:30 - Personality first positioning explained 06:07 - Discovering her diagnosis at 14 06:35 - The real struggles of autism ADHD 08:47 - Outsourcing weaknesses and hiring a PA 09:58 - Using AI without losing critical thinking 11:00 - Personal branding as identity work 12:21 - Personality as a competitive advantage in the AI era 13:50 - The swap test and standing out 14:34 - The pigeon post and unique content 15:42 - Stop competing on expertise 16:13 - Rebuilding from scratch using LinkedIn 17:52 - Building in public and client results 18:46 - LinkedIn is a networking platform 19:23 - Fast growth from 7K to 24K followers 20:46 - Why going viral is a vanity metric 21:48 - Niching by audience vs transformation 25:27 - The biggest mistake speakers make 27:16 - Imposter syndrome and identity work 29:08 - TEDx experience and lessons 31:32 - Speaking as part of a bigger strategy 32:30 - Inspirations and anti inspiration 33:32 - How to grow on LinkedIn 35:47 - Time management and hiring support 37:28 - Sharing the messy reality 38:20 - Travel and managing overwhelm 39:25 - Favourite destinations 40:33 - True crime and psychology 41:22 - The book Bad Blood and Elizabeth Holmes 42:35 - Languages and learning German 43:10 - Where to find Magali 43:55 - Future plans and projects 44:36 - Final thoughts Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
    Show More Show Less
    46 mins
  • From Burnout to Direction: Reinventing at Fifty Five | 147: Vaclav Sulista

    From Burnout to Direction: Reinventing at Fifty Five | 147: Vaclav Sulista
    Apr 13 2026
    Vaclav Sulista is a Switzerland based career consultant, former senior leader in the pharmaceutical industry and Honorary Consul of Czechia who helps pharma and supply chain professionals secure better roles through strategic positioning and structured guidance. After more than 27 years in management, including 16 years at Novartis, he left corporate life at 55 following burnout and a difficult personal period. What began as pro bono interview coaching gradually grew into Sulista Consulting, where he now supports professionals worldwide in navigating career decisions with clarity and confidence. In this episode, Vaclav shares a life shaped by love, political upheaval and reinvention. From growing up in communist Czechoslovakia to moving to Switzerland just days after the fall of the Berlin Wall, his story blends history with personal courage. We talk about the mindset that helped him rebuild and how generosity and consistency turned into a global client base. This conversation is about resilience and choosing progress over comfort.Connect with Vaclav:https://www.linkedin.com/in/sulista-consulting/https://www.sulista.ch/Timestamps: 0:00 - Love story, Berlin Wall and moving to Switzerland 1:11 - Intro and why this episode is personal 2:31 - Life in communist Czechoslovakia and migration 4:20 - Why he moved to Switzerland and early career 6:29 - Learning languages and adapting quickly 8:04 - How he learns languages and thinking patterns 9:39 - Learning Spanish and using AI tools like Talkpal 11:27 - Career journey from startup to Novartis 13:50 - Why he left at 55 and the burnout moment 15:18 - Starting with interview coaching and helping for free 16:42 - Building the business and early uncertainty 17:57 - How LinkedIn changed everything 19:02 - Two years of slow growth and consistency 20:43 - Why helping people always pays off 23:17 - What his consulting business actually does 24:26 - Global clients and niche positioning 25:21 - Why niching down changed everything 28:09 - How to find your niche using AI 28:58 - How he uses AI in his work today 30:30 - Why you should never copy paste AI content 31:24 - Tool for LinkedIn analytics and content insights 31:58 - Advice for growing on LinkedIn 32:21 - Viral post with 250k views and reality of conversions 34:13 - Why consistency beats trends 35:51 - Why newsletters are underrated 36:35 - Posting less and focusing on quality 38:17 - Why he only focuses on LinkedIn 39:59 - Working for free and long term thinking 40:46 - Ice hockey at 46 and starting late 44:03 - Books, learning and personal growth 45:10 - Will he write a book 45:41 - Goals, mindset and small daily steps 46:47 - Power of visualisation and life perspective 47:42 - Reality behind success and struggles 49:02 - Where to find him and his services 49:40 - Final thoughts and closing Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
    Show More Show Less
    51 mins
  • From Freelance to Founder: Stepping Into Creative Leadership | 146: Hannah del Herrera

    From Freelance to Founder: Stepping Into Creative Leadership | 146: Hannah del Herrera
    Apr 6 2026

    Hannah del Herrera is a brand strategist and founder of ALSK, where she helps creator founders transform their visibility into scalable brand ecosystems. After quitting her London 9 to 5 in 2023 with 2K LinkedIn followers, £4K in savings, and no clients, she decided to take her own dreams seriously and build in public. Since then, she has grown a 55K plus audience, evolved her freelance practice into a creative studio, and launched Rebel Design Club, a platform helping designers step into the creator founder era. Her work sits at the intersection of branding, business strategy, and the psychology of showing up.

    In this episode, we explore her unexpected move from London to Bangkok, a trip that began as a backpacking experiment and turned into a permanent life shift within a week of arriving. Hannah shares what pushed her to stop playing safe, how LinkedIn became the engine behind her growth, and why community, consistency, and personality matter more than chasing viral moments. It is a conversation about building two businesses, designing a life that feels aligned, and exploring how ambition and enjoyment can coexist.

    Connect with Hannah:
    https://www.linkedin.com/in/hannahdelherrera/
    https://www.instagram.com/hannahdelherrera/

    Timestamps:
    00:00 - Taking your dreams seriously
    01:11 - Welcome and Hannah’s introduction
    02:06 - Leaving London and moving abroad
    03:00 - Why she chose Bangkok
    04:02 - Freelancing while travelling
    05:31 - The moment that changed everything
    06:48 - Travelling solo and personal growth
    07:56 - Exposure to new cultures
    09:09 - Starting on LinkedIn
    09:53 - Quitting her 9 to 5
    10:32 - Trial and error on LinkedIn
    12:17 - How to grow on LinkedIn with intention
    14:17 - Staying consistent for years
    15:30 - Content systems and batching
    17:12 - Struggling to find clients
    18:35 - Why personality wins clients
    20:04 - Building Rebel Design Club
    21:24 - Helping creatives break into the industry
    25:03 - From freelance to creative director
    26:53 - Time management and systems
    28:49 - Balancing content and business
    30:01 - Expanding to other platforms
    31:33 - Tools for design and content
    32:19 - AI and the future of creativity
    35:27 - Working with creator founders
    36:59 - Creative inspiration and process
    39:21 - Life outside of work
    40:06 - Travel and Japan inspiration
    41:28 - Books and learning
    43:39 - Building and launching ALSC
    44:55 - Where to find Hannah
    46:05 - Final advice on chasing your dreams

    Connect with Tomas:
    X: https://x.com/TomasLoucky⁠⁠⁠
    Stan: https://stan.store/Tommen
    LinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠
    Instagram: https://www.instagram.com/thisistommen/⁠⁠

    More:
    Links: https://linktr.ee/produced_by⁠⁠⁠
    Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠

    Tools & gear that support the show:

    Metricool: https://f.mtr.cool/HRJBZK

    Riverside: https://riverside.sjv.io/vDnDod

    Favikon: https://www.favikon.com?fpr=tommen

    Ra Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19

    JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bf

    Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you!


    Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
    Show More Show Less
    47 mins
  • Selling Without the Ick: How to Help Instead of Convince | 145: Dean Seddon

    Selling Without the Ick: How to Help Instead of Convince | 145: Dean Seddon
    Mar 30 2026
    This episode with Dean Seddon was recorded using Riverside. If you want studio quality audio and video for remote podcasts or interviews, this is the platform I use to record Produced By: Try it here: https://creators.riverside.com/TomasLoucky Dean Seddon is a social selling coach, author, speaker and founder with more than 17 years of experience helping individuals, teams and global organisations turn LinkedIn into a reliable source of real conversations, clients and revenue. He is known for his calm, systems led approach to selling, focused on removing pressure, gimmicks and burnout. Dean prioritises human behaviour, trust and simplicity, and stays deeply hands on with the platform he teaches, building repeatable processes that value relationships over vanity metrics and consistency over hype. In this episode, Dean shares how he became the number one social selling coach despite hating sales at the start of his career. He talks about the motivations that kept him going and the mindset shift that made the difference. You will hear practical advice on selling on social media by focusing on quality over quantity, alongside a reminder that it is possible to build a successful business, show up consistently without burning out, enjoy your life, and create a recognisable personal brand that feels clear, positive and human, often helped by Dean’s now iconic shirts.Connect with Dean:https://www.linkedin.com/in/socialsellingdean/https://www.deanseddon.io/Timestamps: 00:00 – Selling starts with the buyer’s problem 01:10 – Introduction and Dean’s iconic shirts 02:00 – The story behind the bright shirts 05:16 – Did Dean always want a career in sales 07:05 – The mindset shift that changed everything 08:53 – Early career struggles and motivation 10:31 – Discovering social selling through Facebook 12:07 – Seventeen years of social selling experience 13:59 – Why Dean switched from Facebook to LinkedIn 16:01 – What LinkedIn was like in the early days 18:15 – The reality of selling on LinkedIn today 20:20 – Why big numbers do not mean real success 21:50 – Dean’s outreach strategy and booking calls 22:55 – Mid-roll: Recording podcasts with Riverside 23:25 – Selling advice most people forget 25:25 – Attention spans and the nine-word hook 26:33 – Automation mistakes to avoid 30:11 – Handling rejection and awkward moments 31:52 – The automation mistake Dean will never repeat 34:29 – Building a recognisable personal brand 37:12 – Why Dean chose pink branding 38:11 – Staying consistent across multiple platforms 39:40 – Hobbies, Star Trek and writing 43:30 – Books that influenced Dean 45:54 – Writing the next book 47:15 – Where to find Dean online 48:05 – The question Dean wishes people asked 49:14 – How to find your niche 50:26 – Final thoughts and closing Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Metricool: https://f.mtr.cool/HRJBZKRiverside: https://riverside.sjv.io/vDnDodFavikon: https://www.favikon.com?fpr=tommenRa Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19JamX: https://jamx.ai/podcasters-offer?ref_id=e02d48af-ef66-4e76-b804-c2e8d282a8bfSome links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
    Show More Show Less
    52 mins