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Produced By

Produced By

By: Tomas Loucky
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Summary

 Produced By is the podcast for creators, founders and professionals who are serious about showing up online. Each Monday, you’ll hear honest conversations with people growing their audience, building their brand and figuring it out in public. Smart questions, real stories and no fluff. Just practical lessons, creative insight and a reminder that none of us have it all figured out, and that’s what makes it worth listening.Tomas Loucky Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • Build Before You Quit: The Safer Way To Leave Your Nine to Five | 150: Snigdha Trivedi

    Build Before You Quit: The Safer Way To Leave Your Nine to Five | 150: Snigdha Trivedi
    May 4 2026
    Snigdha Trivedi is a personal brand strategist, ghostwriter, and LinkedIn creator who built a top creator ranked presence on the platform in just six months while working a full time job. With more than six years of experience in marketing, content strategy, and audience psychology, she now helps professionals turn their ideas and expertise into authentic online visibility that builds credibility, trust, and real opportunities. In this episode, Snigdha shares the story behind her decision to leave her nine to five and pursue working independently while helping others grow their personal brands on LinkedIn. You will hear practical insights on building a personal brand, attracting your first clients through credibility rather than cold outreach, and creating a loyal community through meaningful engagement and consistency.Connect with Snigdha:https://www.linkedin.com/in/snigdha-trivedi-2b5240267/https://www.instagram.com/socialsbysnigdha/Timestamps: 00:00 - Community over virality 01:11 - Introduction 01:24 - Who is Snigdha Trivedi 01:56 - Background in marketing and early career 02:25 - Moving to London and career decisions 03:05 - Why she started building her personal brand 04:31 - Building alongside a nine to five 05:17 - Why quitting without a plan is risky 05:58 - Working during university and gaining experience 06:55 - Exploring different career paths early 08:11 - Discovering personal branding 09:50 - First impressions of LinkedIn 10:20 - Starting without a clear strategy 11:11 - Using content series to get started 12:42 - Why commenting builds community 13:37 - The power of meaningful engagement 14:28 - Turning online connections into real relationships 15:28 - Does experience give you an advantage 16:00 - The 90 day no metrics experiment 17:11 - Why most people quit too early 18:20 - Finding your first clients 20:40 - Building credibility before selling 21:14 - Balancing a job and building online 23:04 - Managing time and staying consistent 23:34 - Why you should build before you need it 25:08 - Personal brand as leverage for opportunities 25:52 - How to attract your first clients 27:17 - Advice on growing on LinkedIn 28:29 - Why engagement comes from community 30:00 - Why viral content does not bring clients 31:10 - Stop chasing trends and algorithms 32:00 - Testing formats and understanding reach 32:45 - There are no shortcuts to growth 33:37 - Outlasting others on the platform 34:27 - Making content creation enjoyable 34:56 - Building systems instead of relying on motivation 36:30 - Creating a recognisable personal brand 37:46 - Why unique voice matters 38:57 - The problem with AI comments 40:29 - Life outside of work and hobbies 41:42 - Thoughts on other platforms 42:29 - Books and learning habits 44:43 - Where to find Snigdha 45:20 - Goals after going independent 46:26 - Transition from nine to five to self employment 47:28 - Final advice for creators 48:29 - Why it is not too late to start 49:28 - Closing thoughts Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    50 mins
  • From Profile to Pipeline: Turning LinkedIn Into Clients | 149: Marie Zamecnikova

    From Profile to Pipeline: Turning LinkedIn Into Clients | 149: Marie Zamecnikova
    Apr 27 2026
    Marie Zamecnikova is a personal brand strategist and LinkedIn advisor helping founders and executives turn their visibility into real business opportunities. What began as simple experimentation with posting on LinkedIn gradually grew into a global personal brand and a six figure business built from scratch. Today Marie leads a team of experts and has supported more than 15,000 entrepreneurs as well as organisations such as the European Commission, helping leaders communicate their ideas clearly, build trust online, and attract the right opportunities through LinkedIn. In this episode we explore Marie’s journey from struggling to find work and searching for direction to discovering the power of LinkedIn and building a business around it. What started as small experiments with posting eventually led to landing an unexpected first major client, the European Commission, a moment that changed everything and set the foundation for the company she runs today. Marie shares insights on building a powerful personal brand on LinkedIn, attracting the right clients through clear positioning, and pursuing ambitious goals while still enjoying life and the journey along the way.Connect with Marie:https://www.linkedin.com/in/marie-zamecnikova/https://marieolivie.com/https://www.instagram.com/marieolivie_/https://www.youtube.com/@MarieOlivieBrandTimestamps: 00:00 - Why personal branding is a business asset 01:11 - Welcome and introduction 01:27 - Marie introduces her LinkedIn branding agency 02:07 - How she discovered LinkedIn 02:22 - From unemployed graduate to building a personal brand 03:41 - Landing her first major client: the European Commission 06:11 - Why personal branding takes time to work 08:22 - The real power of building a personal brand 09:02 - How drawing helped shape her brand identity 12:43 - Living as a digital nomad in the Canary Islands 13:45 - Why your website must support your LinkedIn presence 18:14 - Building services for founders, employees and students 19:29 - Starting on LinkedIn without following influencers 20:50 - Meeting a LinkedIn influencer by accident 22:56 - Discovering the power of the LinkedIn ecosystem 23:13 - Why LinkedIn can feel limiting if you stay in one bubble 25:36 - Expanding your network to unlock opportunities 26:34 - The mindset shift that changes how you see LinkedIn 27:59 - How to find your first clients on LinkedIn 31:40 - Why positioning and repetition matter 32:28 - The consistency experiment that proves it works 35:08 - Why building a personal brand takes time 36:14 - Lessons from top personal brands like Tony Robbins 38:38 - Why people trust brands over expertise 39:06 - Why Marie built her own marketing agency 42:06 - Biohacking, sports and personal routines 43:44 - Thoughts on Brian Johnson and modern biohacking 45:37 - Social pressure and changing habits 47:12 - Books, learning and Joe Dispenza 50:10 - Where to find Marie online 50:55 - Final advice on personal branding Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    52 mins
  • From Diagnosis to Demand: Turning Difference Into Revenue | 148: Magali De Reu

    From Diagnosis to Demand: Turning Difference Into Revenue | 148: Magali De Reu
    Apr 20 2026
    Magali De Reu is a personal brand strategist and keynote speaker who helps experts and speakers stop competing on expertise and start positioning around personality. Diagnosed with autism and ADHD at 14, she grew up being told she was too intense, too direct, too different. Instead of toning it down, she built her business around it. Today, she helps speakers move from invisible to in demand by turning what makes them different into their competitive edge. In this episode, Magali shares what it really means to grow up neurodivergent and why she believes her success is because of autism and ADHD, not in spite of it. We talk about masking in professional spaces, rebuilding a business with nothing but LinkedIn, why most speakers stay invisible after great talks, and why personality is the only real differentiator in a world where expertise is becoming a commodity. This is a conversation about identity, positioning, and building authority without pretending.Connect with Magali:https://www.linkedin.com/in/magalidereu/https://www.magalidereu.com/https://magalidereu.substack.com/Timestamps: 00:00 - Pattern recognition and personality first positioning 01:11 - Introduction 01:22 - What Magali does and who she helps 02:00 - Autism ADHD and her unconventional journey 03:11 - It is not despite it is because 04:06 - Turning flaws into features 05:30 - Personality first positioning explained 06:07 - Discovering her diagnosis at 14 06:35 - The real struggles of autism ADHD 08:47 - Outsourcing weaknesses and hiring a PA 09:58 - Using AI without losing critical thinking 11:00 - Personal branding as identity work 12:21 - Personality as a competitive advantage in the AI era 13:50 - The swap test and standing out 14:34 - The pigeon post and unique content 15:42 - Stop competing on expertise 16:13 - Rebuilding from scratch using LinkedIn 17:52 - Building in public and client results 18:46 - LinkedIn is a networking platform 19:23 - Fast growth from 7K to 24K followers 20:46 - Why going viral is a vanity metric 21:48 - Niching by audience vs transformation 25:27 - The biggest mistake speakers make 27:16 - Imposter syndrome and identity work 29:08 - TEDx experience and lessons 31:32 - Speaking as part of a bigger strategy 32:30 - Inspirations and anti inspiration 33:32 - How to grow on LinkedIn 35:47 - Time management and hiring support 37:28 - Sharing the messy reality 38:20 - Travel and managing overwhelm 39:25 - Favourite destinations 40:33 - True crime and psychology 41:22 - The book Bad Blood and Elizabeth Holmes 42:35 - Languages and learning German 43:10 - Where to find Magali 43:55 - Future plans and projects 44:36 - Final thoughts Connect with Tomas:X: https://x.com/TomasLoucky⁠⁠⁠Stan: https://stan.store/TommenLinkedIn: https://www.linkedin.com/in/tomasloucky/⁠⁠Instagram: https://www.instagram.com/thisistommen/⁠⁠More:Links: https://linktr.ee/produced_by⁠⁠⁠Newsletter: ⁠⁠⁠⁠https://producednewsletter.substack.com/⁠Tools & gear that support the show:Neon Now: https://neonnow.co.uk/Metricool: https://f.mtr.cool/HRJBZKUlanzi: https://www.ulanzi.com?aff=2611Apex Comfort: https://apexcomfort.co.uk/Favikon: https://www.favikon.com?fpr=tommenRA Optics: https://ra-optics.myshopify.com/discount/TOMMEN?rfsn=8803777.591d19Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
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    46 mins
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