Inaara Touryani is an Email Marketing and CRM specialist who moved from Pakistan to the UK to pursue her MSc in Advanced Marketing and build her career. From loneliness and financial pressure to navigating a highly competitive job market as an international candidate, her journey was far from easy. Through persistence, self-learning, and trial and error, she found her niche in email marketing and began building a personal brand on LinkedIn by sharing her journey and what she was learning along the way.

In this episode, we dive into Inaara’s journey of starting from scratch in a new country, finding her direction in marketing, and building her presence on LinkedIn. She shares how she discovered her niche, improved her job search approach, and how creating content led to meaningful connections. You’ll also hear her approach to personal branding, why authenticity matters, and how showing up consistently while figuring things out helped her grow in confidence and clarity.

Connect with Inaara:
https://www.linkedin.com/in/inaaratouryani123/
https://www.instagram.com/inaara_touryani/
https://thegrowthcorner.substack.com/

Timestamps:
00:00 - Why people prefer raw content over polished wins
01:11 - Introduction and welcome
01:40 - Who is Inaara and how she found her niche
02:58 - Moving from Pakistan to the UK
03:56 - The reality of moving abroad and feeling lost
05:35 - Culture shock and adjusting to a new life
06:22 - Why moving abroad needs real planning
08:12 - Why she chose the UK and Liverpool
10:58 - Why she chose marketing as a career
12:22 - What studying marketing in the UK was really like
14:32 - The importance of networking during studies
16:33 - Why finding a job is harder than expected
19:50 - How she discovered email marketing
22:47 - Why she enjoys email marketing and keeps learning
24:19 - Growing in a niche and adapting to change
27:01 - Why learning beyond your job matters
31:12 - How she started posting on LinkedIn
33:00 - Her first post and unexpected response
35:00 - Building confidence through sharing online
41:02 - Why raw content works better on LinkedIn
43:31 - Why engagement and community matter
45:17 - Where to find and follow Inaara
47:23 - Final message on not underestimating yourself

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