Join Mike Kim and Sean Osborn as they discuss the critical role of a mastermind group in fostering your personal and business growth. Sean shares his personal journey, illustrating how strategic mentorship within a mastermind setting can lead to remarkable business success. This conversation offers valuable insights for anyone looking to boost their entrepreneurship endeavors and achieve personal development.

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📙 My WSJ bestselling book, You Are the Brand

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What most people call an identity crisis is often an identity evolution. These feelings are becoming more frequent due to social media and the accelerating impact of AI. This video touches on psychology and how to find yourself in times of social change. Here are some things I've learned about how to fix myself and embrace self discovery.

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Last week, my friend Lauren texted me about a book online that looked exactly like mine. Same orange cover. Same font. Same little black sticker. Different name on the spine.

Turns out "Dave Stone" has been pumping out AI-generated knockoffs by the dozen. I should have been furious. I wasn't. I was tired.

In this issue of the Mike Kim Letter, I unpack what I'm calling visibility fatigue — the exhaustion of trying to be everywhere, all the time, all at once, while AI bots run circles around you on the same treadmill.

We'll get into:

• Why the volume game is unwinnable (and why even YouTube and Amazon are losing it)
• What the rise of AI knockoffs is actually telling us about trust, substance, and personal brand
• The Shohei Ohtani question: are you trying to be a five-tool player when the lineup needs you in one specific spot?
• Why I wrote this issue with pencil and paper — and why it turned out infinitely better
• The one question to ask yourself this week: Where does your voice actually come alive?

This is part 2 of a 3-part series on the forces reshaping what it means to build trust, credibility, and a body of work in the AI era.

Read part 1, The Tabloidization of the Internet.

Part 3, The Great Letting Go, drops next week.

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Watch on YouTube »

In this episode, I discuss "The Tabloidification of the Internet"... my observations on mass media and how click-bait headlines influence public perception. This discussion encourages critical thinking and media literacy in a digital media landscape.

1:46 - Social media is the new supermarket tabloid
2:58 - How Buzzfeed and Upworthy created click-bait
5:18 - Not all views should count the same
7:15 - Click vs. Relationship
8:49 - A small action item to try this week

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(Watch on YouTube or read on my site »)

I've been going on something called an "Artist Date": a solo outing, once a week with your "Inner Artist," to something that feeds you creatively.

The idea comes from Julia Cameron's The Artist's Way, a book that's been sitting on my shelf for a year. I finally decided to go through with it.

A few links I mentioned, all in one place:

• The Artist's Way by Julia Cameron (get the hard copy) »
• Blackwing video by The Wall St. Journal (great storytelling) »
• Blackwing's site (you can't get these on Amazon) »
• Doug's Comic, Wait it Gets Worse »
• Lauren's site, laurendaviscreative.com »
• Rich Relationships: Create a Million-Dollar Network for Your Business by Selena Soo »

Recently, I presented at SXSW called You Are Still the Brand: What AI Can't Do For You alongside author, Ryan Levesque. Preparing together gave me a rare look at how someone I respect does their work, and it made me rethink a few things about my own process.

Here's what I learned about preparation, deep work, and why there's a huge jump between $1,500 Hamilton tickets vs. $15 improv tickets.

If you're interested in hearing about an upcoming training I'm planning to offer around writing and marketing your book, get on my waitlist below.

mikekim.com/writeyourbook

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AI isn't killing books. The numbers say otherwise, and the opportunity for authors has never been bigger.

In this conversation, Mike Kim (Wall St. Journal and USA Today bestselling author) and JJ Virgin (4x NYT bestselling author) talk about what actually happens to books in an AI world: who survives, who doesn't, and why your personal brand matters more now than ever.

They also get into AI clones, institutional knowledge, and why JJ literally has a digital version of herself running 24/7.

If you're an author, aspiring author, or thought leader trying to figure out where books fit in your business, this one's for you.

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Ryan Levesque built a SaaS company, had a life-changing exit offer fall apart at the 11th hour, and then realized something that shook him: he'd started hating his business, and as a result, he'd started hating himself.

What followed was a radical reorientation: making a public confession to his audience that none of his emails over the past seven years had actually been written by him, moving to a Vermont farm, and writing every word of his newsletter without AI.

This is a conversation about what it costs to take your voice back and why the unscalable things are the only real moat left in a post AI world.

RESOURCES:

• Ryan's newsletter »

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