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Brand You Personal Branding

Brand You Personal Branding

By: Mike Kim
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Summary

 The Brand You Podcast with Mike Kim helps you showcase your unique expertise and build a profitable business around your personal brand. Each episode blends real-world strategy with actionable tips in personal branding, marketing, copywriting, consulting, business, and coaching — so you can attract the right clients, grow your influence, and do more of the work you love. Mike Kim is the Wall Street Journal best-selling author of You Are the Brand, a proven guidebook that has helped entrepreneurs, consultants, coaches, and creators position themselves as trusted authorities in their field. As a sought-after speaker and marketing strategist, Mike has worked with industry leaders, NYT bestselling authors, and influential organizations to craft messaging that moves people to action. With years of hands-on experience in branding, direct response marketing, and high-level consulting, Mike distills what he's learned into clear, practical advice — so you can stop feeling stuck, clarify your message, and build a business that's unmistakably you. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • [#33] Most Masterminds Fail. Here's Why Some Thrive - with Sean Osborn

    [#33] Most Masterminds Fail. Here's Why Some Thrive - with Sean Osborn
    May 14 2026

    Join Mike Kim and Sean Osborn as they discuss the critical role of a mastermind group in fostering your personal and business growth. Sean shares his personal journey, illustrating how strategic mentorship within a mastermind setting can lead to remarkable business success. This conversation offers valuable insights for anyone looking to boost their entrepreneurship endeavors and achieve personal development.

    • Get the Mike Kim Letter every Tuesday: https://mikekim.com/newsletter
    • Take the Idea-to-IP Assessment (free): https://start.mikekim.com/assessment

    📙 My WSJ bestselling book, You Are the Brand

    CONNECT WITH ME

    • Instagram: https://instagram.com/mikekim
    • LinkedIn: https://linkedin.com/in/mikekimtv
    • TikTok: https://tiktok.com/mikekimtv
    • X: https://twitter.com/mikekimtv
    • Facebook: https://facebook.com/mikekimtv
    Show More Show Less
    21 mins
  • [#32] What You're Calling an Identity Crisis Might Be an Evolution

    [#32] What You're Calling an Identity Crisis Might Be an Evolution
    May 7 2026

    What most people call an identity crisis is often an identity evolution. These feelings are becoming more frequent due to social media and the accelerating impact of AI. This video touches on psychology and how to find yourself in times of social change. Here are some things I've learned about how to fix myself and embrace self discovery.

    • Get the Mike Kim Letter every Tuesday: https://mikekim.com/newsletter
    • Take the Idea-to-IP Assessment (free): https://start.mikekim.com/assessment

    📙 My WSJ bestselling book, You Are the Brand

    CONNECT WITH ME

    • Instagram: https://instagram.com/mikekim
    • LinkedIn: https://linkedin.com/in/mikekimtv
    • TikTok: https://tiktok.com/mikekimtv
    • X: https://twitter.com/mikekimtv
    • Facebook: https://facebook.com/mikekimtv
    Show More Show Less
    12 mins
  • [#31] AI Probably Ripped Off My Book. Here's Why I'm Not Mad

    [#31] AI Probably Ripped Off My Book. Here's Why I'm Not Mad
    Apr 30 2026

    Last week, my friend Lauren texted me about a book online that looked exactly like mine. Same orange cover. Same font. Same little black sticker. Different name on the spine.

    Turns out "Dave Stone" has been pumping out AI-generated knockoffs by the dozen. I should have been furious. I wasn't. I was tired.

    In this issue of the Mike Kim Letter, I unpack what I'm calling visibility fatigue — the exhaustion of trying to be everywhere, all the time, all at once, while AI bots run circles around you on the same treadmill.

    We'll get into:

    • Why the volume game is unwinnable (and why even YouTube and Amazon are losing it)
    • What the rise of AI knockoffs is actually telling us about trust, substance, and personal brand
    • The Shohei Ohtani question: are you trying to be a five-tool player when the lineup needs you in one specific spot?
    • Why I wrote this issue with pencil and paper — and why it turned out infinitely better
    • The one question to ask yourself this week: Where does your voice actually come alive?

    This is part 2 of a 3-part series on the forces reshaping what it means to build trust, credibility, and a body of work in the AI era.

    Read part 1, The Tabloidization of the Internet.

    Part 3, The Great Letting Go, drops next week.

    • Get the Mike Kim Letter every Tuesday: https://mikekim.com/newsletter
    • Take the Idea-to-IP Assessment (free): https://start.mikekim.com/assessment

    📙 My WSJ bestseller, You Are the Brand

    CONNECT WITH ME

    • Instagram: https://instagram.com/mikekim
    • LinkedIn: https://linkedin.com/in/mikekimtv
    • TikTok: https://tiktok.com/mikekimtv
    • X: https://twitter.com/mikekimtv
    • Facebook: https://facebook.com/mikekimtv
    Show More Show Less
    9 mins
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