Episodes

  • How a Bakery Uses Google Maps to Capture Catering Orders

    How a Bakery Uses Google Maps to Capture Catering Orders
    Jun 16 2026
    In this episode of The Local Marketing Podcast, Lucas and Luna dive into a specific strategy for local businesses: using Google Maps to capture catering and bulk-order revenue. They examine how a small bakery in Portland, Oregon, called Tabor Bread, reworked its Google Business Profile to prioritize catering inquiries over everyday foot traffic. Lucas explains the specific changes: adding a 'catering' service attribute, posting photos of large platter spreads, enabling messaging for order requests, and using the Q&A section to proactively answer bulk-order questions. Luna challenges whether these tactics work for every small business and brings data showing that catering can account for 30% of revenue for bakeries and delis. They discuss the importance of separating catering marketing from daily retail posts, and how even a simple menu PDF upload can drive inbound requests. The episode closes with a practical checklist any local food business can implement today. #GoogleMaps #LocalSEO #SmallBusinessMarketing #CateringStrategy #BakeryMarketing #GoogleBusinessProfile #PortlandBusiness #TaborBread #CateringTips #LocalMarketingPodcast #FexingoBusinessPodcast #GoogleMapsOptimization #FoodBusiness #CateringRevenue #LocalSearch #BusinessPodcast #MarketingTips #SmallBizGrowth Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How a Roofing Company Uses Google Maps Before and After Photos

    How a Roofing Company Uses Google Maps Before and After Photos
    Jun 16 2026
    In Episode 54, Lucas and Luna break down how a small roofing company in Ohio uses Google Maps photo updates to generate leads, build trust, and outperform competitors. They walk through the specific strategy: posting before-and-after images of completed roof jobs, tagging them with relevant attributes, and linking to a booking form. They discuss why photo-heavy listings get 42% more requests for directions and share a real example of a roofer who added 12 new clients in a month just by updating his photo set weekly. The conversation also covers common mistakes businesses make with Google Maps photos, like using low-resolution images or forgetting captions. If you run a service-based local business, this episode gives you a concrete, repeatable tactic to stand out in local search. #GoogleMaps #LocalSEO #BeforeAndAfterPhotos #RoofingBusiness #SmallBusinessMarketing #LocalBusinessStrategy #GoogleMyBusinessOptimization #LeadGeneration #VisualMarketing #ServiceBusiness #OhioBusiness #ConstructionMarketing #HomeServices #GoogleMapsTips #BusinessGrowth #MarketingPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • How a Hardware Store Uses Google Maps Attributes to Beat the Big Boxes

    How a Hardware Store Uses Google Maps Attributes to Beat the Big Boxes
    Jun 15 2026
    In this episode, Lucas and Luna dive into how a small independent hardware store in Portland, Oregon, uses Google Maps attributes to outmaneuver Home Depot and Lowe's. They break down the specific attributes — 'Women-led', 'Small business', 'LGBTQ+ friendly', 'Veteran-led', 'Appointment required', 'Online appointments' — and how each one targets a different customer segment. Lucas explains the data: the store saw a 34% increase in direction requests after updating attributes weekly, and a 22% rise in calls labeled 'booking' after adding appointment-related attributes. Luna pushes back on whether attributes matter if a business already has good reviews, and Lucas walks through why attributes act as trust signals that reviews can't replace. They also discuss the risk of attribute fatigue — when a listing has too many tags and none cut through. A practical episode for any local business owner wondering how to optimize their Google Maps presence without spending money on ads. #GoogleMaps #LocalSEO #SmallBusinessMarketing #HardwareStore #GoogleBusinessProfile #LocalMarketing #BusinessAttributes #PortlandSmallBusiness #HomeDepot #Lowe #CustomerTrust #OnlineAppointments #WomenLedBusiness #LGBTQFriendly #VeteranLed #LocalSearch #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How a Dentist Uses Google Maps to Rank Number One

    How a Dentist Uses Google Maps to Rank Number One
    Jun 15 2026
    In this episode of The Local Marketing Podcast, Lucas and Luna break down exactly how a single-location dentist in Austin, Texas, climbed to the top of Google Maps for 'emergency dentist' in under six months. They walk through the specific optimization steps: updating business attributes like 'wheelchair accessible' and 'accepting new patients,' posting weekly Google Posts with promotions, responding to every review within 24 hours, and using Google Q&A to answer common questions. The episode also covers how the dentist used Google Business Profile insights to see that 73% of their search traffic came from 'near me' queries, and how they adjusted their strategy accordingly. If you run a local service business—or just want to understand how local search really works—this episode gives you a concrete, repeatable playbook. #Dentist #GoogleMaps #LocalSEO #GoogleBusinessProfile #GooglePosts #LocalMarketing #NearMeSearch #BusinessAttributes #OnlineReviews #SearchRanking #AustinTexas #EmergencyDentist #Marketing #SmallBusiness #SEOTips #FexingoBusiness #BusinessPodcast #LocalMarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • How a Pet Store Uses Google Maps Posts to Drive Daily Visits

    How a Pet Store Uses Google Maps Posts to Drive Daily Visits
    Jun 14 2026
    In Episode 51 of The Local Marketing Podcast, Lucas and Luna dive into the specific strategies of a pet store in Denver that used Google Maps posts to transform its foot traffic. The owner, Maria, runs 'Paws & Claws' and started posting daily updates on Google Maps—including new inventory photos, short video clips of puppies, and weekly adoption events. Within three months, her store saw a 40% increase in direction requests and a 25% lift in sales. Lucas breaks down the mechanics: how post frequency, photo quality, and call-to-action buttons work together to move the needle. Luna shares her own experience spotting a store's post about a litter of golden retrievers and driving across town. The episode covers post expiration timing, the difference between offers and events, and why consistency beats viral content for local businesses. If you run a small retail shop, this episode shows exactly how to turn Google Maps into a daily traffic driver without spending a dime on ads. #GoogleMapsPosts #LocalSEO #SmallBusinessMarketing #PetStoreMarketing #FootTraffic #GoogleMyBusiness #LocalMarketing #DenverSmallBusiness #PawsAndClaws #DailyPosts #GoogleMapsStrategy #RetailMarketing #LocalSearch #BusinessGrowth #MarketingTips #FexingoBusiness #BusinessPodcast #TheLocalMarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • How a Sushi Bar Uses Google Maps Q&A to Close Sales

    How a Sushi Bar Uses Google Maps Q&A to Close Sales
    Jun 14 2026
    Episode 50 of The Local Marketing Podcast digs into a single Google Maps feature most businesses ignore: the Q&A section. Lucas and Luna walk through how a real sushi bar in Portland, Oregon — let's call it Miso & Rice — used structured answers to common customer questions to convert lookers into diners. They share the exact questions the bar answered, the data on how many views the Q&A gets vs. reviews, and why ignoring it is like leaving money on the counter. If you've ever wondered whether to bother answering 'Do you have vegan options?' or 'Is there street parking?', this episode has your answer. No fluff, just one tactic you can implement this week. #GoogleMaps #LocalSEO #SmallBusiness #Marketing #LocalMarketing #GoogleMapsQ&A #SushiBarMarketing #PortlandBusiness #CustomerQuestions #ConversionTips #LocalSearch #GoogleMyBusiness #BusinessPodcast #FexingoBusiness #MarketingPodcast #SmallBizTips #LocalBiz #SEOtips Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • How a Taco Truck Uses Google Maps Reviews to Beat Big Chains

    How a Taco Truck Uses Google Maps Reviews to Beat Big Chains
    Jun 13 2026
    In Episode 49 of The Local Marketing Podcast, Lucas and Luna break down how a single food truck in Austin, Texas — El Primo Tacos — turned Google Maps reviews into a weapon against massive chains. They examine the owner's specific strategy: responding to every negative review within two hours, embedding location photos that show the truck's cleanliness, and using review volume to outrank competitors in local search. The episode reveals a concrete tip that any small business can apply this week: how to use 'review snippets' in Google Maps to highlight your best menu items right in the search results. Plus, a data point: businesses that respond to reviews see a 12% increase in review volume. No fluff, just actionable local SEO for Main Street. #GoogleMaps #LocalSEO #SmallBusiness #FoodTruckMarketing #ReviewManagement #ElPritoTacos #AustinTexas #LocalSearch #CustomerReviews #GoogleBusinessProfile #MarketingStrategy #MainStreetMarketing #BusinessTips #SEOTips #DigitalMarketing #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • How a Yoga Studio Uses Google Maps Posts to Fill Classes

    How a Yoga Studio Uses Google Maps Posts to Fill Classes
    Jun 13 2026
    In this episode of The Local Marketing Podcast, Lucas and Luna dive into how a small yoga studio in Portland uses Google Maps posts — not just attributes or reviews — to fill its 6 AM and lunchtime classes. They break down the studio's specific posting cadence (three posts per week, always with a photo and a call-to-action button), the surprising metric that predicts class attendance (post views vs. direction requests), and why the owner treats Google Maps posts like a micro-blog rather than a billboard. Lucas shares data from a study showing that businesses posting weekly on Google Maps see 2x more profile views, while Luna challenges whether this strategy works for every local business type. They also discuss the single post format that consistently outperforms others for the studio: a 30-second video of the instructor adjusting a student's pose, captioned with the class theme. Listeners will walk away with a replicable content calendar they can adapt for their own Google Business Profile — no ad spend required. #GoogleMapsPosts #GoogleBusinessProfile #LocalSEO #SmallBusinessMarketing #YogaStudio #Portland #ClassBooking #ContentCalendar #VideoMarketing #PostViews #DirectionRequests #CallToAction #WeeklyPosts #MicroBlog #Marketing #BusinessGrowth #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    10 mins