The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO cover art

The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO

The Local Marketing Podcast with Fexingo: Small Business, Google Maps, and Local SEO

By: Fexingo
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Lucas and Luna stand outside a sunlit Main Street storefront, coffees in hand, tablet showing an abstract local-map mockup. Their conversation is about the real tactics that make a small business visible to local customers — not SEO theory, but the actual steps a florist in Portland or a bike repair shop in Austin can take to rank on Google Maps, earn reviews that convert, and show up in the local pack when someone searches 'plumber near me'. Each episode picks one hyper-specific tactic: how to structure a Google Business Profile description, which categories matter most, why 3-word reviews beat 20-word ones, what to do when a competitor hijacks your listing, how local link-building actually works when you don't own a blog. They never talk in generalities. If Lucas mentions a case — say, a pizzeria that doubled walk-ins by optimizing its Q&A section — Luna pushes for the exact wording, the timeline, the numbers. The listener is a business owner who runs operations, manages their own online presence, and wants a podcast that respects their time: no fluff, no motivational speeches, just a playbook for dominating the 5-mile radius. What does a real Google Maps ranking look like when you strip away the SEO consultants' jargon — and how do you get it without spending a dime on ads? #SmallBusinessSEO #GoogleMapsRanking #LocalSEO #GoogleBusinessProfile #LocalSearch #MapPack #LocalMarketing #SmallBizTips #SEOTactics #ReviewManagement #LocalPack #NFOTactics #Business #FexingoBusiness #BusinessPodcast #Marketing #Podcast #SEO Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How a Local Plumber Uses Google Maps Absence to Lose Thousands

    How a Local Plumber Uses Google Maps Absence to Lose Thousands
    Jun 12 2026
    In this episode, Lucas and Luna talk about a real missed opportunity: a family-run plumbing business in Portland that has no Google Maps listing at all. We break down how much that absence is costing them in lost local calls and jobs, and walk through the simple fixes any service business can make in under an hour. No fluff, just the numbers and steps. #GoogleMaps #LocalSEO #Plumber #Portland #SmallBusiness #Marketing #MissedOpportunity #GoogleBusinessProfile #LocalSearch #ServiceBusiness #FexingoBusiness #BusinessPodcast #MarketingPodcast #LocalMarketing #GoogleMapsListing #LostRevenue #OnlinePresence #DigitalMarketing Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How a Pop-Up Market Uses Google Maps to Drive Foot Traffic

    How a Pop-Up Market Uses Google Maps to Drive Foot Traffic
    Jun 12 2026
    In this episode of The Local Marketing Podcast with Fexingo, Lucas and Luna dive into how a seasonal pop-up night market in Austin uses Google Maps attributes and updates to draw hundreds of visitors each weekend. They break down the specific attributes the market owner toggles — from 'outdoor seating' to 'live music' — and how posting weekly photos and Q&A answers keeps the listing fresh. Lucas explains why Google rewards frequent updates with higher local rankings, and Luna shares how the market's 'women-led' attribute helped attract a loyal crowd. They also touch on the importance of responding to reviews within 24 hours and using Google Posts to highlight weekly vendors. If you run a temporary or event-based business, this episode gives you a concrete playbook for making Google Maps work for you. #GoogleMaps #LocalSEO #PopUpMarket #SmallBusiness #Austin #NightMarket #GoogleMyBusiness #Attributes #Reviews #LocalMarketing #FexingoBusiness #BusinessPodcast #MarketingTips #FootTraffic #SeasonalBusiness #GooglePosts #EventMarketing #LocationBasedMarketing Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • How a Coffee Roaster Uses Google Maps Updates to Drive Daily Traffic

    How a Coffee Roaster Uses Google Maps Updates to Drive Daily Traffic
    Jun 11 2026
    Lucas and Luna examine how a local coffee roaster in Portland uses Google Maps updates—specifically new photos and posts—to stay at the top of local search results. They share data on how frequently the shop updates its listing, the impact on click-through rates, and why consistency matters more than one-off promotions. A practical breakdown for any small business owner wondering if Google Maps updates actually move the needle. #GoogleMaps #LocalSEO #CoffeeRoaster #SmallBusiness #Portland #GoogleMapsUpdates #GoogleMapsPosts #GoogleMapsPhotos #LocalMarketing #MarketingTips #BusinessGrowth #DigitalMarketing #SEOTips #LocalSearch #GoogleBusinessProfile #FexingoBusiness #BusinessPodcast #LocalMarketingPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
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