How a Bakery Uses Google Maps to Capture Catering Orders

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How a Bakery Uses Google Maps to Capture Catering Orders

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In this episode of The Local Marketing Podcast, Lucas and Luna dive into a specific strategy for local businesses: using Google Maps to capture catering and bulk-order revenue. They examine how a small bakery in Portland, Oregon, called Tabor Bread, reworked its Google Business Profile to prioritize catering inquiries over everyday foot traffic. Lucas explains the specific changes: adding a 'catering' service attribute, posting photos of large platter spreads, enabling messaging for order requests, and using the Q&A section to proactively answer bulk-order questions. Luna challenges whether these tactics work for every small business and brings data showing that catering can account for 30% of revenue for bakeries and delis. They discuss the importance of separating catering marketing from daily retail posts, and how even a simple menu PDF upload can drive inbound requests. The episode closes with a practical checklist any local food business can implement today. #GoogleMaps #LocalSEO #SmallBusinessMarketing #CateringStrategy #BakeryMarketing #GoogleBusinessProfile #PortlandBusiness #TaborBread #CateringTips #LocalMarketingPodcast #FexingoBusinessPodcast #GoogleMapsOptimization #FoodBusiness #CateringRevenue #LocalSearch #BusinessPodcast #MarketingTips #SmallBizGrowth Keep every episode free: buymeacoffee.com/fexingo

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