In this special crossover episode of The Beef Podcast Show and Behind the Burger podcast, Carollann Romo, Executive Director of the New Mexico Beef Council and host of the Behind the Burger podcast, shares how strategic marketing, consumer education, and producer storytelling are helping strengthen beef demand and consumer trust across the industry. She explores innovative outreach efforts, including youth education, community engagement, digital storytelling, and creative programs that connect ranchers with consumers while supporting the future of the beef cattle industry. Listen now on all major platforms!

"Beef councils represent ranchers in community spaces, schools, social media, and consumer conversations where stronger demand can be built."

Meet the guest: Carollann Romo is Executive Director of the New Mexico Beef Council and host of the Behind the Burger podcast, where she helps connect consumers and producers through storytelling and education. With a background in journalism, agricultural marketing, and community engagement, she focuses on building consumer trust, expanding beef outreach, and creating innovative platforms that strengthen the connection between ranchers and the public. Listen to The Beef Podcast Show featuring Carollann Romo, available on all major platforms.

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What you will learn:

• (00:00) Highlight
• (02:22) Introduction
• (08:42) Beef marketing innovation
• (10:47) Producer storytelling
• (20:22) Beef Council role
• (24:42) Checkoff value
• (29:12) Consumer beef choices
• (36:02) Final questions

The Beef Podcast Show is trusted and supported by innovative companies like:

* Applied Biotechnologies

* Pro Earth Animal Health

* Boehringer Ingelheim

- dsm-firmenich

- Farmatan

- Rangen Group

- Jones-Hamilton Co.

- DietForge

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of The Beef Podcast Show, Dr. Joey Bray, Technical Services Manager at Jones-Hamilton Co., discusses the fundamentals of pH management and its impact on ammonia control, bacteria growth, bedding conditions, and hoof health in cattle systems. He explains how sodium bisulfate is being used as a practical management tool in the beef industry, shares current research findings, and outlines how producers can apply acidification strategies in daily operations. Listen now on all major platforms!

"Lowering environmental pH reduces ammonia release by converting ammonia into ammonium, improving air quality and animal comfort in livestock housing systems."

Meet the guest: Dr. Joey Bray earned his BS and MS in Animal Sciences from Stephen F. Austin State University and his PhD in Poultry Management from Texas A&M University. Following a long academic career as a professor, researcher, and department chair at Stephen F. Austin State University, he transitioned into industry with Jones-Hamilton Co. As Technical Services Manager, Dr. Bray focuses on environmental pH management, ammonia reduction, hoof health, and practical animal health solutions across livestock systems. Listen to Dr. Joey Bray on The Beef Podcast Show, available on all major platforms.

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Dr. Joey Bray: Sodium Bisulfate and pH Control | Ep. 184

Dr. David Casper: Reducing Ammonia in Calf Hutches | Ep. 192

What you will learn:

• (00:00) Highlight
• (01:59) Introduction
• (04:29) pH basics
• (06:17) Ammonia control
• (13:59) Research insights
• (17:00) Footbath studies
• (35:44) Environmental safety
• (37:37) Final questions

The Beef Podcast Show is trusted and supported by innovative companies like:

- Jones-Hamilton Co.

* Applied Biotechnologies

* Pro Earth Animal Health

* Boehringer Ingelheim

- DietForge

- dsm-firmenich

- Farmatan

- Rangen Group

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: The Beef Podcast Show

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In this episode of The Beef Podcast Show, Dr. Dan Grooms, Dean of Iowa State University College of Veterinary Medicine, discusses the rural veterinary shortage and its impact on beef producers. He explains how debt relief, mentorship, internships, community engagement, and new practice models can help recruit and retain food animal veterinarians. Listen now on all major platforms!

"Communities must intentionally create opportunities and environments attractive to younger professionals considering careers and long-term futures within rural America."

Meet the guest: Dr. Dan Grooms is the Dean of the College of Veterinary Medicine at Iowa State University. He previously served as a professor and veterinarian at Michigan State University, focusing on beef cattle health, teaching, research, and outreach. He earned his DVM and PhD in Veterinary Preventive Medicine from The Ohio State University. Learn more about rural veterinary medicine and beef cattle health with Dr. Dan Grooms on The Beef Podcast Show, available on all major platforms.

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What you will learn:

• (00:00) Highlight
• (01:58) Introduction
• (04:43) Rural vet shortage
• (09:15) Rural community challenges
• (16:38) Early acceptance
• (19:58) Loan repayment
• (23:21) Student internships
• (29:21) Final questions

The Beef Podcast Show is trusted and supported by innovative companies like:

* Applied Biotechnologies

* Pro Earth Animal Health

* Boehringer Ingelheim

- dsm-firmenich

- DietForge

- Farmatan

- Rangen Group

- Jones-Hamilton Co.

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: The Beef Podcast Show

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In this episode of The Beef Podcast Show, Dr. Jody Wade, Senior Professional Services Veterinarian at Boehringer Ingelheim Animal Health, explains how early calf vaccination, colostrum management, and proper timing influence immunity and health outcomes. He shares practical strategies for improving vaccine response, reducing disease risk, and strengthening herd performance through better management decisions. Listen now on all major platforms!

"Immunization is a critical outcome of vaccination programs, since unprotected cattle are more likely to become sick and reduce buyer confidence."

Meet the guest: Dr. Jody Wade earned his DVM and Animal Sciences degree and built a career focused on beef cattle health, working in private practice and industry. As Senior Professional Services Veterinarian at Boehringer Ingelheim Animal Health, he supports producers with vaccination protocols, disease management, and herd health strategies. His work centers on improving cattle immunity and performance.

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What you will learn:

• (00:00) Highlight
• (01:39) Introduction
• (06:42) Vaccine pitfalls
• (08:29) Colostrum role
• (09:56) Early vaccination
• (17:03) Disease targets
• (20:36) Immune response
• (29:45) Final Questions

The Beef Podcast Show is trusted and supported by innovative companies like:

* Boehringer Ingelheim

* Applied Biotechnologies

* Pro Earth Animal Health

- dsm-firmenich

- DietForge

- Farmatan

- Rangen Group

- Jones-Hamilton Co.

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: The Beef Podcast Show

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In this special episode of The Beef Podcast Show, we bring back our conversation with Dr. Alison Van Eenennaam, Distinguished Professor of Animal Biotechnology and Genomics at UC Davis, who explores the role of genetics and biotechnology in building a more sustainable beef industry. She explains how gene editing, genomic testing, and breeding strategies are optimizing cattle productivity, animal health, and environmental impact. Learn how biotechnology is transforming herd management and profitability. Listen now on all major platforms!

"That is the beauty of genetic improvement: once you've made it, it's permanent and cumulative."

Meet the guest: Dr. Alison Van Eenennaam earned her Ph.D. in Genetics from the University of California, Davis, where she now serves as a Distinguished Professor and Cooperative Extension Specialist. Her work focuses on animal genomics, biotechnology, and breeding systems to improve livestock efficiency, health, and sustainability. She also contributes to science communication and policy in agriculture. Listen to The Beef Podcast Show featuring Dr. Alison Van Eenennaam on all major platforms!

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What you will learn:

• (00:00) Highlight
• (01:59) Introduction
• (05:51) Role of genetics
• (11:03) Beef-on-dairy opportunities
• (13:59) Genetic gain drivers
• (19:46) Methane selection potential
• (22:39) Sustainability and cow-calf
• (25:49) Final three questions

The Beef Podcast Show is trusted and supported by innovative companies like:

* Boehringer Ingelheim

* Applied Biotechnologies

* Pro Earth Animal Health

- Farmatan

- Rangen Group

- dsm-firmenich

- DietForge

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: The Beef Podcast Show

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In this special episode of The Beef Podcast Show, marking the Beef Month, we bring Dr. Andrew Griffith, Professor and Extension Livestock Economist at the University of Tennessee. He unpacks the current cattle market, covering record-high calf prices, the role of consumer demand, herd expansion signals, and what the next five years may hold for producers. Listen now on all major platforms!

"Cattle prices have gone just wildly high. A 580-pound calf that brought $750 a few years ago is now bringing $2,500, and that is supply and demand at work."

Meet the guest: Dr. Andrew Griffith is a Professor and Extension Livestock Economist at the University of Tennessee, where his work centers on livestock market analysis, risk management, and applied extension for cow-calf, stocker, and feeder cattle producers. A Tennessee native with roots in cattle production, he bridges research and real-world application to deliver market insights producers can act on. Learn more from Dr. Andrew Griffith on The Beef Podcast Show, available on all major platforms.

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What you will learn:

• (00:00) Highlight
• (01:56) Introduction
• (03:22) Griffith's background
• (05:33) Record cattle prices
• (11:18) Consumer demand trends
• (14:43) Heifer retention signals
• (22:41) Packer consolidation
• (33:40) Final questions

The Beef Podcast Show is trusted and supported by innovative companies like:

* Pro Earth Animal Health

* Boehringer Ingelheim

* Applied Biotechnologies

- DietForge

- Farmatan

- Rangen Group

- dsm-firmenich

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: The Beef Podcast Show

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In this episode of The Beef Podcast Show, Dr. Jessica Newberry, Livestock Health Associate Director of Marketing and Technical Service at Virbac, explains practical strategies for heifer development and retention. She shares about selection criteria, immune system management, nutrition planning, and reproductive efficiency to improve long-term herd profitability. Learn how to make smarter investment decisions and build a resilient cow herd. Listen now on all major platforms!

“Heifer selection begins with clearly defining herd goals, including traits like birth weight, milk production, and structural soundness, ensuring long term productivity across multiple calving seasons.”

Meet the guest: Dr. Jessica Newberry earned her DVM from the University of Missouri, an MS in Agricultural Economics from Purdue University, and an MBA from Indiana University. She currently serves at Virbac, focusing on livestock health and technical services. Her work centers on cattle health, reproduction, and production systems.

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What you will learn:

• (00:00) Highlight
• (02:25) Introduction
• (05:56) Heifer selection
• (10:59) Immune strategy
• (17:02) Nutrition basics
• (21:49) Puberty readiness
• (25:08) Breeding strategy
• (27:30) Final Questions

The Beef Podcast Show is trusted and supported by innovative companies like:

- Virbac

* Applied Biotechnologies

* Pro Earth Animal Health

* Boehringer Ingelheim

- Farmatan

- DietForge

- dsm-firmenich

- Rangen Group

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: The Beef Podcast Show

Instagram: The Beef Podcast Show

LinkedIn: The Beef Podcast Show

In this episode of The Beef Podcast Show, Dr. Joao Sacramento, Research Associate at Michigan State University, explains how grazing management, methane emissions, and precision technologies are shaping modern beef systems. He shares insights on the Landscape Intelligence Network, integrating drones, modeling, and producer data to improve decision making, productivity, and environmental outcomes across diverse operations. Listen now on all major platforms!

Learn more about Landscape Intelligence Network: Instagram, LinkedIn.

“Adaptive grazing strategies must reflect local environmental conditions, as management practices differ significantly between regions with varying rainfall and forage recovery rates.”

Meet the guest: Dr. Joao Sacramento is a Research Associate at Michigan State University, focusing on grazing systems, methane emissions, and precision technologies for beef production. With a background in bioengineering and ruminant nutrition, his work integrates data, modeling, and producer collaboration to improve system performance and sustainability.

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What you will learn:

• (00:00) Highlight
• (01:56) Introduction
• (05:17) Network overview
• (07:30) Emissions tools
• (12:08) Grazing project
• (15:03) Data systems
• (22:00) Drone methane
• (32:26) Final Questions

The Beef Podcast Show is trusted and supported by innovative companies like:

* Boehringer Ingelheim

* Applied Biotechnologies

* Pro Earth Animal Health

- dsm-firmenich

- Rangen Group

- Virbac

- Farmatan

- DietForge

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: The Beef Podcast Show

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LinkedIn: The Beef Podcast Show