In this special crossover episode of The Beef Podcast Show and Behind the Burger podcast, Carollann Romo, Executive Director of the New Mexico Beef Council and host of the Behind the Burger podcast, shares how strategic marketing, consumer education, and producer storytelling are helping strengthen beef demand and consumer trust across the industry. She explores innovative outreach efforts, including youth education, community engagement, digital storytelling, and creative programs that connect ranchers with consumers while supporting the future of the beef cattle industry. Listen now on all major platforms!

"Beef councils represent ranchers in community spaces, schools, social media, and consumer conversations where stronger demand can be built."

Meet the guest: Carollann Romo is Executive Director of the New Mexico Beef Council and host of the Behind the Burger podcast, where she helps connect consumers and producers through storytelling and education. With a background in journalism, agricultural marketing, and community engagement, she focuses on building consumer trust, expanding beef outreach, and creating innovative platforms that strengthen the connection between ranchers and the public. Listen to The Beef Podcast Show featuring Carollann Romo, available on all major platforms.

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What you will learn:

• (00:00) Highlight
• (02:22) Introduction
• (08:42) Beef marketing innovation
• (10:47) Producer storytelling
• (20:22) Beef Council role
• (24:42) Checkoff value
• (29:12) Consumer beef choices
• (36:02) Final questions

The Beef Podcast Show is trusted and supported by innovative companies like:

* Applied Biotechnologies

* Pro Earth Animal Health

* Boehringer Ingelheim

- dsm-firmenich

- Farmatan

- Rangen Group

- Jones-Hamilton Co.

- DietForge

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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In this episode of The Beef Podcast Show, Dr. Joey Bray, Technical Services Manager at Jones-Hamilton Co., discusses the fundamentals of pH management and its impact on ammonia control, bacteria growth, bedding conditions, and hoof health in cattle systems. He explains how sodium bisulfate is being used as a practical management tool in the beef industry, shares current research findings, and outlines how producers can apply acidification strategies in daily operations. Listen now on all major platforms!

"Lowering environmental pH reduces ammonia release by converting ammonia into ammonium, improving air quality and animal comfort in livestock housing systems."

Meet the guest: Dr. Joey Bray earned his BS and MS in Animal Sciences from Stephen F. Austin State University and his PhD in Poultry Management from Texas A&M University. Following a long academic career as a professor, researcher, and department chair at Stephen F. Austin State University, he transitioned into industry with Jones-Hamilton Co. As Technical Services Manager, Dr. Bray focuses on environmental pH management, ammonia reduction, hoof health, and practical animal health solutions across livestock systems. Listen to Dr. Joey Bray on The Beef Podcast Show, available on all major platforms.

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Dr. Joey Bray: Sodium Bisulfate and pH Control | Ep. 184

Dr. David Casper: Reducing Ammonia in Calf Hutches | Ep. 192

What you will learn:

• (00:00) Highlight
• (01:59) Introduction
• (04:29) pH basics
• (06:17) Ammonia control
• (13:59) Research insights
• (17:00) Footbath studies
• (35:44) Environmental safety
• (37:37) Final questions

The Beef Podcast Show is trusted and supported by innovative companies like:

- Jones-Hamilton Co.

* Applied Biotechnologies

* Pro Earth Animal Health

* Boehringer Ingelheim

- DietForge

- dsm-firmenich

- Farmatan

- Rangen Group

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: The Beef Podcast Show

Instagram: The Beef Podcast Show

LinkedIn: The Beef Podcast Show

In this episode of The Beef Podcast Show, Dr. Dan Grooms, Dean of Iowa State University College of Veterinary Medicine, discusses the rural veterinary shortage and its impact on beef producers. He explains how debt relief, mentorship, internships, community engagement, and new practice models can help recruit and retain food animal veterinarians. Listen now on all major platforms!

"Communities must intentionally create opportunities and environments attractive to younger professionals considering careers and long-term futures within rural America."

Meet the guest: Dr. Dan Grooms is the Dean of the College of Veterinary Medicine at Iowa State University. He previously served as a professor and veterinarian at Michigan State University, focusing on beef cattle health, teaching, research, and outreach. He earned his DVM and PhD in Veterinary Preventive Medicine from The Ohio State University. Learn more about rural veterinary medicine and beef cattle health with Dr. Dan Grooms on The Beef Podcast Show, available on all major platforms.

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What you will learn:

• (00:00) Highlight
• (01:58) Introduction
• (04:43) Rural vet shortage
• (09:15) Rural community challenges
• (16:38) Early acceptance
• (19:58) Loan repayment
• (23:21) Student internships
• (29:21) Final questions

The Beef Podcast Show is trusted and supported by innovative companies like:

* Applied Biotechnologies

* Pro Earth Animal Health

* Boehringer Ingelheim

- dsm-firmenich

- DietForge

- Farmatan

- Rangen Group

- Jones-Hamilton Co.

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Website: The Beef Podcast Show

Instagram: The Beef Podcast Show

LinkedIn: The Beef Podcast Show