In this special crossover episode of The Beef Podcast Show and Behind the Burger podcast, Carollann Romo, Executive Director of the New Mexico Beef Council and host of the Behind the Burger podcast, shares how strategic marketing, consumer education, and producer storytelling are helping strengthen beef demand and consumer trust across the industry. She explores innovative outreach efforts, including youth education, community engagement, digital storytelling, and creative programs that connect ranchers with consumers while supporting the future of the beef cattle industry. Listen now on all major platforms!

"Beef councils represent ranchers in community spaces, schools, social media, and consumer conversations where stronger demand can be built."

Meet the guest: Carollann Romo is Executive Director of the New Mexico Beef Council and host of the Behind the Burger podcast, where she helps connect consumers and producers through storytelling and education. With a background in journalism, agricultural marketing, and community engagement, she focuses on building consumer trust, expanding beef outreach, and creating innovative platforms that strengthen the connection between ranchers and the public. Listen to The Beef Podcast Show featuring Carollann Romo, available on all major platforms.

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What you will learn:

• (00:00) Highlight
• (02:22) Introduction
• (08:42) Beef marketing innovation
• (10:47) Producer storytelling
• (20:22) Beef Council role
• (24:42) Checkoff value
• (29:12) Consumer beef choices
• (36:02) Final questions

The Beef Podcast Show is trusted and supported by innovative companies like:

* Applied Biotechnologies

* Pro Earth Animal Health

* Boehringer Ingelheim

- dsm-firmenich

- Farmatan

- Rangen Group

- Jones-Hamilton Co.

- DietForge

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

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