One conversation many real estate agents feel uncomfortable having is the buyer representation agreement.
Some agents worry that bringing up the agreement will scare buyers away or make the relationship feel too formal. Because of that, many realtors avoid the conversation completely.
But the buyer representation agreement actually creates clarity, protects both parties, and helps establish a professional working relationship.
In this video, I’ll show you what to say when buyers don’t want to sign the buyer representation agreement, and how to explain it in a way that feels natural and professional.
You’ll learn:
• why some buyers hesitate to sign the agreement
• the mistake many agents make when introducing it
• how to explain the purpose of the agreement clearly
• how to position the agreement as protection and clarity for everyone involved
Having this conversation confidently is part of running a professional real estate business and creating clear expectations with clients.
This video is part of the What To Say When series for real estate agents, where we talk through the most common objections and conversations agents face in their business.
Question for you
Have you ever had a buyer hesitate to sign the buyer representation agreement?
What did they say?
Drop it in the comments because your experience might inspire a future video in this series.
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