Episodes

  • How B2B Lead Gen Uses Customer Case Study Testimonials

    How B2B Lead Gen Uses Customer Case Study Testimonials
    Jun 28 2026
    In episode 79 of Lead Generation with Fexingo, Lucas and Luna explore how B2B marketers can convert their own customer case studies and testimonials into a structured pipeline engine, not just branding fluff. Lucas shares a specific example from a mid-market SaaS company that used a 'case study of the week' campaign to drive 34% higher meeting-booked rates from cold outbound by embedding customer quotes directly into outreach sequences. Luna challenges whether prospect trust actually transfers from a case study to a sales email, and Lucas walks through the data: their A/B test showed a 22% lift in reply rates when a quote was included versus a plain value prop. They also discuss how to repurpose case studies into LinkedIn carousels, website trust blocks, and sales leave-behinds. A tactical episode for any marketer sitting on a library of customer wins they haven't fully leveraged. #CaseStudy #Testimonial #B2BLeadGen #SalesPipeline #ColdEmail #SocialProof #Outreach #ABTesting #SaaS #Marketing #SalesEnablement #LeadGeneration #CustomerStory #Trust #LinkedIn #ContentRepurpose #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
  • How B2B Lead Gen Uses Internal Sales Call Recordings for Pipeline

    How B2B Lead Gen Uses Internal Sales Call Recordings for Pipeline
    Jun 27 2026
    Lucas and Luna explore how B2B sales and marketing teams can mine internal sales call recordings for lead generation insights. They focus on a specific case: a mid-market SaaS company that analyzed 400+ discovery call transcripts to identify trigger phrases, objections, and buying signals that correlated with closed-won deals. The team used those insights to build a new sequence of cold email hooks, LinkedIn messaging, and targeted content that increased pipeline from inbound leads by 27% in one quarter. Lucas and Luna discuss how to structure a call review process, what specific phrases to listen for, and how to avoid the trap of confirmation bias when coding call data. They also cover practical tools like Gong, Chorus, and manual transcript sampling for smaller teams. A concrete, actionable episode for any B2B marketer who has a library of recorded sales conversations gathering dust. #SalesCallRecordings #B2BLeadGen #PipelineBuilding #Gong #Chorus #SalesEnablement #ColdEmail #LinkedInOutreach #Marketing #FexingoBusiness #BusinessPodcast #LeadGeneration #SalesIntelligence #ContentMarketing #ABM #SalesConversations #ConversationIntelligence #PipelineGeneration Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
  • How B2B Lead Gen Uses Webinar Q&A Transcripts for Pipeline

    How B2B Lead Gen Uses Webinar Q&A Transcripts for Pipeline
    Jun 27 2026
    In Episode 77 of Lead Generation with Fexingo, Lucas and Luna explore a surprisingly underused pipeline asset: the webinar Q&A transcript. Lucas walks through a case study from a SaaS company that repurposed live chat transcripts from a single 45-minute webinar into 14 targeted outbound sequences, resulting in 32 qualified opportunities worth an estimated $1.8 million in pipeline. They break down the exact process — from tagging intent signals in the Q&A to building micro-segments for follow-up — and discuss why most marketers leave this goldmine untouched. The episode closes with a practical framework listeners can apply to their next virtual event. #LeadGeneration #B2BLeadGen #WebinarTranscripts #PipelineBuilding #DemandGen #MarketingStrategy #SaaSMarketing #IntentData #SalesFollowUp #ContentRepurposing #B2BMarketing #WebinarMarketing #LeadQualification #SalesPipeline #FexingoBusiness #BusinessPodcast #MarketingPodcast #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
  • How B2B Lead Gen Uses Quora Answer Archives for Pipeline

    How B2B Lead Gen Uses Quora Answer Archives for Pipeline
    Jun 26 2026
    In Episode 76 of Lead Generation with Fexingo, Lucas and Luna reveal an overlooked pipeline goldmine: your company's old Quora answers. They break down how a mid-market SaaS firm repurposed 47 forgotten answers into a blog series that generated 12 qualified leads and three meetings in four weeks — without writing a single new word. Lucas explains the signal-to-noise ratio of Quora's search traffic, the 'long-tail authority' hack that drives steady inbound, and why most B2B marketers leave this asset on the table. Luna pushes back on the effort-to-reward math and shares a counter-example from a crowded cybersecurity space where the strategy flopped. The episode also touches on repurposing cadence, content decay, and how to structure an answer-to-pipeline workflow without burning out your team. If you've ever published a Quora answer and wondered if it actually moved the needle, this one's for you. #Quora #B2BLeadGen #ContentRepurposing #PipelineBuilding #LongTailSEO #DemandGeneration #MarketingStrategy #B2BMarketing #LeadGeneration #ContentMarketing #SEOTips #SalesPipeline #InboundMarketing #MarketingPodcast #FexingoBusiness #BusinessPodcast #June2026 #PodcastEpisode76 Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How B2B Lead Gen Uses Intent Data from G2 and Capterra Reviews

    How B2B Lead Gen Uses Intent Data from G2 and Capterra Reviews
    Jun 26 2026
    In Episode 75 of Lead Generation with Fexingo, Lucas and Luna dive into how B2B marketers can mine third-party review sites like G2 and Capterra for high-intent leads. Lucas explains that users actively comparing software on these platforms are already in the consideration stage — they've identified a problem and are evaluating solutions. He walks through a real example: a mid-market CRM company that pulled a list of reviewers who gave competitors three stars or lower and targeted them with a 'Switch to Us' campaign, yielding a 12 percent demo-to-close rate. Luna brings up the challenge of timing — catching a reviewer while they're still dissatisfied but before they re-engage with the incumbent. They also discuss layering intent signals: combining a negative review with a spike in organic search for 'CRM alternatives' from the same company domain. The episode includes a natural donation segment where they note that listener support at buy me a coffee dot com slash fexingo keeps the show ad-free. By the end, Lucas suggests a simple workflow: scrape review data, segment by sentiment score, and trigger a personalized outreach sequence within 48 hours. No fluff — just actionable lead gen tactics. #B2BLeadGen #IntentData #G2Reviews #Capterra #LeadGeneration #SalesPipeline #B2BMarketing #CompetitiveIntel #DemandGen #ReviewSites #B2BSales #MarketingStrategy #BusinessPodcast #FexingoBusiness #Podcast #PipelineBuilding #LeadScoring #ABM Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • How B2B Lead Gen Uses Gated Video Content for Pipeline

    How B2B Lead Gen Uses Gated Video Content for Pipeline
    Jun 25 2026
    Lucas and Luna dive into the underused tactic of gated video content for B2B pipeline building. They break down how SaaS company DataStream increased qualified leads by 40 percent by replacing a traditional white paper with a 12-minute product-explainer video behind a form. The hosts discuss optimal video length, form placement, and how to repurpose gated video assets for retargeting. They also cover the psychology of video commitment versus text commitment, and share tips for aligning video content with buyer intent signals. A practical episode for marketers looking to differentiate their lead gen strategy with video. #GatedVideoContent #B2BLeadGen #B2BPipeline #VideoMarketing #DemandGen #LeadGeneration #ContentMarketing #SaaSMarketing #BuyerIntent #Retargeting #MarketingStrategy #SalesPipeline #DataStream #ProductMarketing #VideoMetrics #ConversionRate #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    16 mins
  • How B2B Lead Gen Uses Employee Advocacy for Pipeline

    How B2B Lead Gen Uses Employee Advocacy for Pipeline
    Jun 25 2026
    Lucas and Luna explore how B2B companies can turn their own employees into a scalable lead generation channel—without turning them into salespeople. They break down the specific numbers from a real case: how a mid-market cybersecurity firm generated 42 percent of its pipeline in Q1 2026 simply by equipping its 120 employees with a structured advocacy playbook. The conversation covers the three elements that made it work: a content library employees actually wanted to share, a light gamification layer with non-cash incentives, and a monthly 'share squad' that rotated to keep momentum. They also address the common failure modes—employee burnout, hollow metrics like vanity impressions, and the mistake of tying advocacy directly to compensation. No fluff, just a practical framework for turning your team into a lead gen asset. #EmployeeAdvocacy #B2BLeadGen #PipelineBuilding #DemandGen #ContentSharing #SalesEnablement #Cybersecurity #Gamification #Marketing #BrandAwareness #SocialSelling #LinkedInStrategy #EmployeeEngagement #ROI #FexingoBusiness #BusinessPodcast #MarketingStrategy #LeadGeneration Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
  • How B2B Lead Gen Uses Partner Co-Marketing for Pipeline

    How B2B Lead Gen Uses Partner Co-Marketing for Pipeline
    Jun 24 2026
    In this episode, Lucas and Luna explore how B2B lead gen teams use partner co-marketing to build pipeline — a tactic that's gained traction as third-party cookies fade. Lucas breaks down a concrete example: a cloud security company and a compliance platform that co-hosted a joint webinar with separate nurture tracks. The result? A 34% lift in SQLs for both sides. But the real challenge is attribution. Lucas explains how a 'partner-tagged form fields' system works, and why most co-marketing fails because partners don't align on lead scoring. Luna pushes back on whether smaller teams can pull this off without a dedicated partner manager. Tune in for a tactical, no-fluff look at co-marketing as a pipeline engine. #B2BLeadGen #CoMarketing #PipelineBuilding #PartnerMarketing #DemandGen #B2BMarketing #LeadGeneration #JointWebinar #MarketingAttribution #PartnerEcosystem #CloudSecurity #CompliancePlatform #SQL #NurtureSequence #MarketingStrategy #B2BPodcast #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    7 mins