Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy cover art

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

Lead Generation with Fexingo: Demand Gen, Pipeline Building, and B2B Lead Strategy

By: Fexingo
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Lucas and Luna explore the machinery of modern B2B lead generation — demand creation, pipeline architecture, and the metrics that separate a functional funnel from a leaking one. Each episode takes a specific lead-gen problem: how to qualify inbound signals without drowning in noise, when to push for a demo versus nurture a contact, what conversion benchmarks actually mean across SaaS, professional services, and industrial verticals. Lucas brings the frameworks — database marketing, intent data scoring, attribution modeling — while Luna tests them against real campaigns she's run, citing specific cost-per-lead figures and close-rate shifts. Together they dissect ABM platforms, CRM hygiene, and the tension between volume and quality. No platitudes about 'relationships' — just the math of outreach sequences, the failure modes of MQL definitions, and why most companies stop following up too early. For marketing ops directors, revenue ops leads, and founders who write their own cold emails: this is the show where lead generation stops being a black box and becomes a system you can tune. #LeadGeneration #B2BMarketing #DemandGen #PipelineBuilding #ABM #IntentData #RevenueOperations #MarketingOps #CRM #SalesFunnel #B2BLeads #ColdEmail #LeadScoring #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • How B2B Lead Gen Uses Exit Intent Popups to Recover Lost Leads

    How B2B Lead Gen Uses Exit Intent Popups to Recover Lost Leads
    Jun 14 2026
    In this episode of Lead Generation with Fexingo, Lucas and Luna dive into exit intent popups as a strategic tool for recovering leads who are about to leave your site. They break down real data—like how Sumo.com saw a 10% conversion lift and how a B2B SaaS company recovered 8% of abandoning visitors by offering a tailored whitepaper. Lucas explains the psychology of timing and value exchange, while Luna questions whether popups risk annoying users. They analyze three specific triggers: mouse movement, scroll velocity, and idle time, and share best practices for crafting offers that convert without damaging user experience. Tune in for a concrete, numbers-driven look at a simple but powerful lead gen tactic. #B2BLeadGen #ExitIntent #LeadRecovery #ConversionOptimization #MarketingStrategy #B2BMarketing #LeadNurturing #UserExperience #LandingPage #Sumo #Popups #DemandGen #PipelineBuilding #SalesEnablement #DigitalMarketing #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    12 mins
  • How B2B Lead Gen Uses Community-Led Growth to Build Pipeline

    How B2B Lead Gen Uses Community-Led Growth to Build Pipeline
    Jun 13 2026
    In episode 50, Lucas and Luna explore how B2B companies are turning customer communities into pipeline engines. They dive into the specific case of Figma, which built a community of designers that drove adoption and upsells without traditional sales touches. Lucas breaks down the numbers: Figma's community-led growth contributed to a 40% reduction in customer acquisition cost and a 30% increase in net revenue retention. They discuss practical steps for any B2B marketer: starting a Slack group, creating exclusive content, and incentivizing user contributions. Luna pushes back on the measurement challenges, and they agree that community is a long-term play that compounds over time. If you're looking to move beyond gated content and cold outreach, this episode offers a concrete playbook. #CommunityLedGrowth #B2BLeadGen #PipelineBuilding #Figura #DesignCommunity #CustomerCommunity #SlackGroups #NetRevenueRetention #CACReduction #UserGeneratedContent #Advocacy #ReferralPrograms #B2BMarketing #DemandGen #GrowthStrategy #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • Why B2B Lead Gen Should Build a Podcast Guest Pipeline

    Why B2B Lead Gen Should Build a Podcast Guest Pipeline
    Jun 13 2026
    Episode 49 of Lead Generation with Fexingo explores a counterintuitive but high-converting B2B lead-gen tactic: using a podcast guesting programme to build pipeline. Lucas and Luna break down the 2026 data from a case study involving a mid-market SaaS firm that generated $2.3 million in attributed pipeline in 10 months by systematically placing executives on 3rd-party industry podcasts. They walk through the process: identifying target-listener overlaps, crafting a quarterly guesting calendar, and tracking lead source attribution through UTM parameters and promo codes. The episode also covers common pitfalls — like failing to align guesting goals with lead-scoring criteria — and how to negotiate with podcast hosts for warm intros to their audience. No fluff, just a tactical blueprint you can adapt for your own ICP. #B2BLeadGen #PodcastGuesting #PipelineBuilding #DemandGeneration #SaaSMarketing #ABM #InfluencerMarketing #ContentMarketing #B2BMarketing #SalesPipeline #LeadGeneration #PodcastMarketing #MarketingCaseStudy #MidMarketSaaS #GrowthStrategy #BusinessPodcast #FexingoBusiness #LeadGenWithFexingo Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
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