How B2B Lead Gen Uses Intent Data from G2 and Capterra Reviews

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How B2B Lead Gen Uses Intent Data from G2 and Capterra Reviews

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In Episode 75 of Lead Generation with Fexingo, Lucas and Luna dive into how B2B marketers can mine third-party review sites like G2 and Capterra for high-intent leads. Lucas explains that users actively comparing software on these platforms are already in the consideration stage — they've identified a problem and are evaluating solutions. He walks through a real example: a mid-market CRM company that pulled a list of reviewers who gave competitors three stars or lower and targeted them with a 'Switch to Us' campaign, yielding a 12 percent demo-to-close rate. Luna brings up the challenge of timing — catching a reviewer while they're still dissatisfied but before they re-engage with the incumbent. They also discuss layering intent signals: combining a negative review with a spike in organic search for 'CRM alternatives' from the same company domain. The episode includes a natural donation segment where they note that listener support at buy me a coffee dot com slash fexingo keeps the show ad-free. By the end, Lucas suggests a simple workflow: scrape review data, segment by sentiment score, and trigger a personalized outreach sequence within 48 hours. No fluff — just actionable lead gen tactics. #B2BLeadGen #IntentData #G2Reviews #Capterra #LeadGeneration #SalesPipeline #B2BMarketing #CompetitiveIntel #DemandGen #ReviewSites #B2BSales #MarketingStrategy #BusinessPodcast #FexingoBusiness #Podcast #PipelineBuilding #LeadScoring #ABM Keep every episode free: buymeacoffee.com/fexingo

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