Episodes

  • 094_Building a Compassionate Hospice: Miles Gloetzner's Journey With Inhora Home for the Dying

    094_Building a Compassionate Hospice: Miles Gloetzner's Journey With Inhora Home for the Dying
    Jun 23 2026

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    Guest: Miles Gloetzner, Founder & Executive Director, Inhora Home for the Dying

    Host: Jarvis T. Gray, The Quality Coaching Co.

    Episode Highlights

    • Introduction to Inhora Home for the Dying
      Miles shares the mission behind Albuquerque’s only nonprofit hospice home, providing 24-hour care at no cost to families. The home focuses on a community-powered, volunteer-driven approach, prioritizing both dignity and connection at the end of life 01:41.
    • Origin Story & Motivation
      Despite having no significant end-of-life experiences prior, Miles felt an unexpected calling to create Inhora. He details how this inspiration emerged and the journey from concept to opening the home 05:29.
    • Free-of-Charge Model
      The importance of removing the financial burden for families is discussed, with Miles explaining why dignity and quality care at end of life should not depend on ability to pay. He emphasizes the collective community effort that sustains their work 08:37.
    • Lessons from the First Year
      Reflections on the self-discovery and leadership growth required to navigate Inhora’s first year. Miles touches on the challenges of transitioning from frontline caregiver to executive director and the critical role of mentorship and a strong board 11:51.
    • Entrepreneurial Insights & Resilience
      The realities of being stretched thin, maintaining faith in the mission, and embracing the ups and downs of nonprofit leadership. Discussion includes the necessity of letting go, building a supportive team, and learning from setbacks 14:29.
    • Fundraising Systems & Strategy Discussion
      The episode delves into the specifics of building sustainable revenue streams, with an in-depth exploration of donation sources, corporate sponsorships, grants, and recurring donor campaigns. Strategies for systematizing marketing, storytelling, and operational processes are brainstormed 21:43, 30:55.
    • Building the Right Team
      Insights into hiring for mission-driven organizations, placing culture and heart above resume. The importance of clearly articulating values, creating intentional hiring processes, and delegating through standard operating procedures is highlighted 47:25.
    • Vision for the Future
      Miles paints a powerful picture of expanding the Inhora model throughout New Mexico, changing the culture of dying from isolation to one of community and humanity 57:39.

    Key Takeaways

    • Community and dignity are central to compassionate end-of-life care.
    • Nonprofit healthcare entrepreneurship demands personal growth, resilience, and a willingness to delegate.
    • Sustainable impact requires systematizing fundraising, marketing, and operations.
    • Heart-led hiring and team culture are non-negotiable in deeply human service.
    • A clear vision can inspire community support and transform societal approaches to death and dying.

    Resources Mentioned

    • Omega Home Network: Community-powered home-based hospice care.
    • Tips for building standard operating procedures (SOPs) and recurring donor campaigns.
    • Creating client avatars for targeted fundraising and outreach strategy.

    Connect with Inhora Home for the Dying

    • Learn more or support: Inhora Home for the Dying website

    For more inspiring stories and business insights from healthcare leaders, subscribe to the Excellence In Healthcare Podcast.


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    1 hr and 1 min
  • 093_From Nurse to Business Owner: Jillian Martin’s Path to Valen Medical

    093_From Nurse to Business Owner: Jillian Martin’s Path to Valen Medical
    Jun 16 2026
    Send us Fan MailHosts:Jarvis T. Gray – The Quality Coaching Co.Jillian Martin – Founder, Vala MedicalEpisode OverviewIn this Small Business Spotlight episode, Jarvis T. Gray sits down with Jillian Martin, the founder of Vala Medical, a Cape Cod-based hormone clinic specializing in bioidentical hormone management and medical weight loss. They discuss Jillian's entrepreneurial journey, the challenges and breakthroughs of launching a healthcare business, patient engagement strategies, and building a trusted brand in the hormone optimization space.Key Discussion TopicsJillian’s Path to Healthcare EntrepreneurshipInspired by her mother, a nurse and business ownerTwo decades of experience in post-acute care regulation and reimbursementTransition to nurse practitioner after exposure to new possibilities through a podcast (02:37)Personal experiences with family members' health shaped her focus (02:54)Why Hormone Optimization?Influenced by her brother’s and daughter’s health issuesNoted the gap between "normal" and "optimal" in lab resultsFormal training with HRT University helped clarify her niche (04:38)Patient Journey at Vala MedicalInitial 10-min Q&A call for fit assessmentComprehensive lab assessment for both men and womenOne-hour deep-dive consultation to connect symptoms with lab resultsChoose-your-own-adventure: lifestyle, supplements, or hormone therapyEmphasis on individualized patient goals and outcomes (06:19)Business Building:Highlights the challenge of avoiding the “hard sales” approach, focusing on authenticity (10:30)Collaboration with her husband in running the practiceInvolving family and managing legacy considerations (12:43)Insights on what constitutes a strong month and ideal patient (15:52), (19:57)Marketing and Community EngagementNo reliance on social media; focus instead on in-person referrals, particularly through local gyms (13:13), (32:50)Current strategies include business texting, newsletters (in development), community events, and workshops (24:23), (39:21)Growth, Operations & VisionGoal of 100 recurring monthly patients, reaching $30k/month in revenue (18:52)Commitment to local impact and being a trusted resource in Massachusetts and potentially New England (37:01)Long-term vision includes systematizing SOPs, operational excellence, and growing a referral network (42:21)Practical TakeawaysPatient Avatar: Know your ideal patient for targeted services and effective marketing (21:37)Referral Strategy: Leverage relationships with local gyms, health professionals, and relevant product partnerships (34:21)Workshops: Use educational events to establish authority and community presence (39:21), plan frequent events for best results (40:47)SOPs: Key to scaling and preparing for growth; start prioritizing critical processes (intake, onboarding, follow-up, communication, referral handling) (44:21)Celebrating Patients: Engagement through milestones, achievements, and support builds loyalty and word-of-mouth (27:44)Connect With Vala Medical / Jillian MartinWebsite: valenmedical.comEmail: admin@valenmedical.comYouTube: Private channel in progress; updates will be available on the websiteNewsletter: Coming soon (51:25)Episode HighlightsThe importance of addressing the “last resort” patientBuilding business and clinical operations as a small, family-run teamAuthentic, educational marketing strategies vs. social media dependenceCreating and leveraging local and health-related networks for steady growthWhat’s Next for Jillian Martin & Vala Medical?Aiming to step into full-time clinic workPresenting at an industry conference in SeptemberGrowing as a trusted leader in Massachusetts hormone health (52:03), (52:17)Interested in more stories about healthcare entrepreneurship and growth?Subscribe to the Excellence In Healthcare Podcast and follow along as we highlight the journeys of bold healthcare leaders breaking new ground. Is your healthcare organization ready to excel with Lean Six Sigma? Take our quick Readiness Assessment to uncover strengths and improvement opportunities for quality, safety, and efficiency Start Now: Lean Six Sigma Readiness AssessmentThank you for tuning in! Don't forget to subscribe, rate, and review the podcast for more insights into achieving healthcare excellence.
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    56 mins
  • 092_Navigating Intimacy Challenges: Dr. Nancy Moonstar’s Transformational Approach for Couples

    092_Navigating Intimacy Challenges: Dr. Nancy Moonstar’s Transformational Approach for Couples
    Jun 9 2026

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    Host: Jarvis T. Gray, The Quality Coaching Co.
    Guest: Dr. Nancy Moonstar, author and psychologist, “A Man’s Guide to Intimacy”

    Episode Highlights

    Introduction

    • Jarvis T. Gray welcomes listeners to the Health Biz Spotlight series, focusing on healthcare and wellness entrepreneurs. (00:00)
    • Dr. Nancy Moonstar is introduced as an author and psychologist specializing in men's intimacy and connection.

    Dr. Nancy Moonstar’s Path to Intimacy Coaching

    • Five threads led to her current work, including:
      • Personal online dating experiences.
      • Early career questions from men about sexuality and masculinity.
      • Turning her continuing education focus toward men’s sexual health.
      • Learning about “stages” of intimacy from academic sources.
      • Work in the prison system with men grappling with intimacy and boundary issues.
    • The Me Too movement galvanized her to act, aiding men to heal and improve relationships. (02:17)
    • Dr. Nancy Moonstar shares her “five stages of intimacy” framework. (04:32)

    The Impact of Dr. Nancy Moonstar’s Work

    • Men who work with her experience:
      • Improved communication and connection with partners.
      • Acceptance and confidence regarding their intimate selves.
      • The courage to discuss sex and romance openly.
    • Rituals—small, consistent actions—are key to fostering intimacy.
    • Feedback from clients: Men feel understood, encouraged, and experience shifts in how women respond to them. (11:14)

    Practical Tips for Men and Couples

    • How men can open conversations about intimacy and romance.
    • The power of rituals like shared meals, breathing together, and daily check-ins.
    • The importance of introducing novelty and attentiveness to their partners. (14:03)

    Business Growth & The Challenge of Selling Services

    • Dr. Nancy Moonstar expresses discomfort and fear around “selling.”
    • Jarvis T. Gray reframes selling as “invitation” to solve problems.
    • Discussion of clinical confidence, positioning, and building a market-dominating proposition (ex: Domino’s 30-min pizza promise). (24:09)
    • Suggestions for naming offers to highlight results, e.g. “Better Sex For Life Program.” (37:01)

    Developing and Selling the Year-Long Couples Program

    • Dr. Nancy Moonstar describes her immersive year-long, virtual couples coaching program.
      • Jumpstart weekend via Zoom.
      • Ongoing monthly coaching, email support, and emergency calls.
      • Tailored lessons addressing each couple’s unique pain points.
    • Target client: Heterosexual couples (but applicable to all), especially men committed to meaningful personal growth and emotional presence.
    • The importance of clarity, accountability, and supportive structure in relationship work. (29:13)

    Business Best Practices & Lead Generation

    • Key strategies:
      • Event marketing (webinars, summits) for lead generation.
      • Discovery/enrollment calls structured as exploration, clinical insight, recommendation, invitation.
      • Building detailed client avatars to refine messaging and offers.
    • Time management tips: “Time To Think” and “Time To Measure” built into the daily schedule.
    • Encouragement: Stay persistent for the sake of those who need the help, even if it’s just one man. (56:22)

    Connect with Dr. Nancy Moonstar

    • Website: amansguidetointimacy.com
    • Free cheat sheet available on her website.
    • Instagram: @amansguidetointimacy
    • Book: “A Man’s Guide to Pleasuring His Partner: The Five Stages of Intimacy, from Conversation to Penetration” available on Amazon (search “all books” to bypass adult filters).
    • Immersion program and contact options available via her website. (57:21)

    Thank you for listening!
    For show links, resources, and more from Jarvis T. Gray and Dr. Nancy Moonstar, see the episode description.


    Is your healthcare organization ready to excel with Lean Six Sigma? Take our quick Readiness Assessment to uncover strengths and improvement opportunities for quality, safety, and efficiency

    • Start Now: Lean Six Sigma Readiness Assessment

    Thank you for tuning in! Don't forget to subscribe, rate, and review the podcast for more insights into achieving healthcare excellence.

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    1 hr and 2 mins
  • 091_Strategic Growth and Self-Care: Keisha Pinnock’s Healthcare Entrepreneurship Journey

    091_Strategic Growth and Self-Care: Keisha Pinnock’s Healthcare Entrepreneurship Journey
    Jun 2 2026
    Send us Fan MailHost and GuestJarvis T. Gray, Healthcare Business Strategist, Founder of the Health Biz Accelerator CommunityKeisha Pinnock, Founder & CEO of KeiP Consulting LLC and Aja WholisticEpisode HighlightsKeisha's Healthcare & Entrepreneurial JourneyStarted in a doctor’s office, mentored by a practice administratorTransitioned from business administration to healthcare administrationBecame a compliance, audit, and regulatory navigation expert, leading to executive and consulting rolesFounded KeiP Consulting LLC (compliance, regulatory, operational excellence) and Aja Wholistic (wellness for high-capacity women)Importance of Compliance in HealthcareCompliance as the foundation for mitigating organizational risk (03:28)Emphasizes wholistic, organization-wide compliance versus siloed/policing modelsValues in ConsultingLeads with personal and professional integrity (05:44)Stresses ongoing learning, innovation, and protecting both her and her client’s brandsUnique Strengths & ApproachCombines financial, operational, compliance, and tech backgroundsFocus on proactive, embedded, partnership-driven compliance, not just “check the box” (10:04)Understands pain-points of leaders as both former C-level exec and multi-business ownerAja Wholistic: Philosophy & ServicesBorn from her personal journey of corporate burnout and wholistic self-transformation (10:51)Focus: Helping high-capacity, ambitious women avoid burnout and create wholistic balanceThree pillars: nervous system regulation, embodied leadership (feminine energy), and plant-based wellnessStrategic and Business GoalsIntegrate KeiP Consulting and Aja Wholistic services for individual and organizational clientsExpand to corporate wellness, focusing especially on women in leadershipBroaden reach: operate nationally, but also give back locally in Florida and Atlanta (19:19)Revenue goals: $50,000+/month, focusing on 3–5 corporate clients and scalable offerings (26:44)Ideal Client AvatarsKeiP Consulting: Large health plans, mid-level healthcare organizations with regulatory contracts, smaller home healthcare businesses (20:09)Aja Wholistic: Individual high-capacity, accomplished women, “FEM CEOs”; organizations committed to employee wellness and healthMarketing & Positioning StrategiesHybrid avatar that blends compliance consulting with wellness for women leadersAuthority positioning on LinkedIn, content creation, and executive roundtables (40:51)Movement and lifestyle marketing around feminine energy, professional success, holistic leadershipAction Plan & VisionShort-term: Focus on visibility and authority in Florida, build strategic partnerships, host roundtables (41:09)Long-term: National reach, lead conferences on integrated business and wholistic leadership (49:32), support home health industry with AI-powered compliance toolsResourcesKeiP Consulting LLC WebsiteAja Wholistic WebsiteKeisha Pinnock's new book: The Sacred Feminine Renewal Journey (available on Amazon) Key Quotes“Effective compliance is how we mitigate risk in an organization.” — Keisha Pinnock (03:28)“I think your personal integrity and professional integrity... are so critical.” (06:21)"You’re more than just a 'check the box' compliance leader—you're on the proactive side." — Jarvis T. Gray (10:25)“Aja Wholistic was really birthed through...realizing that so many other women, high capacity women, are tapped out and there’s a void.” — Keisha Pinnock (13:30)Connect with the GuestKeiP Consulting LLCAja WholisticBook: The Sacred Feminine Renewal Journey on Amazon soonNext Steps for ListenersFollow Keisha Pinnock and Jarvis T. Gray on LinkedInExplore compliance and wellness integration in your organizationCheck out Aja Wholistic’s FEM CEO MethodStay tuned for Keisha Pinnock’s upcoming book and eventsThank you for making the Excellence in Healthcare podcast a part of your day! Is your healthcare organization ready to excel with Lean Six Sigma? Take our quick Readiness Assessment to uncover strengths and improvement opportunities for quality, safety, and efficiency Start Now: Lean Six Sigma Readiness AssessmentThank you for tuning in! Don't forget to subscribe, rate, and review the podcast for more insights into achieving healthcare excellence.
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    59 mins
  • 090_Navigating Healthcare Strategy and AI Integration with Austin Purkeypile

    090_Navigating Healthcare Strategy and AI Integration with Austin Purkeypile
    May 26 2026
    Send us Fan MailHosts & GuestJarvis T. Gray — Host, The Quality Coaching Co.Austin Perkupile — Guest, Regional Vice President of Strategy at Advent Health (Kansas City)Episode HighlightsOpening & Leadership MindsetAustin Perkupile shares a guiding Jim Rohn quote on the balance and nuances of effective leadership (00:29), emphasizing the value of finding a middle ground and continuous improvement in one's environment.Career Path & InspirationAustin Perkupile describes his journey to healthcare, influenced by family members in nursing and the industry's meaningful and practical impact. Has 20 years’ experience across operations, strategy, physician enterprise, and started in finance (02:19).Healthcare Strategy—Trends & EvolutionDiscusses the evolution of healthcare strategy from episodic/major projects to ongoing, organization-wide processes focused on fulfilling organizational mission (04:55).Underlines the importance of integrating strategic planning with operational realities and multidisciplinary collaboration (06:42).The Role and Complexity of StrategyAustin Perkupile comments on the increasing complexity due to regulation, technology, and changing physician employment models (09:23).Describes the necessity for healthcare systems to convene comprehensive ecosystems to meet patient needs (12:20).Biggest Game-Changer: AI in HealthcareAI is highlighted as a transformative trend, especially its capacity to augment administrative tasks, prepare better for meetings, ask better questions, and make more informed decisions (13:07).Shares practical AI use cases: ChatGPT Enterprise for work (strategic planning, data aggregation), Claude for creative projects with family (15:30).Encourages responsible AI adoption for both administrative efficiency and personal creativity (17:58).Leadership Challenges & LessonsShares a career-defining lesson about presenting data to physicians, the importance of relationship-building, and taking a collaborative, exploratory approach with data (19:25).Stresses perseverance and the value of soft skills in addressing sensitive issues (22:37).Influential People & Leadership InspirationMentions a former regional CEO who empowered his leaders, emphasizing the importance of creating supportive environments that drive team performance (24:31).Current Challenges & Opportunities in Healthcare LeadershipHighlights two main issues:Navigating regulatory uncertainty (26:48)Workforce shortages at all levels, and the need to be creative in staffing, training, and leveraging automation where possible (28:13)Practical Steps for AI AdoptionRecommends hands-on experimentation—using ChatGPT for daily tasks, learning by doing, and customizing use cases for personal workflow (30:53).Inspiration and Career AdviceDoing work that provides energy is vital for long-term career satisfaction (36:35).The hardest moments often lead to the most valuable growth (37:21).Recommended ResourcesBooks:"The Road Less Traveled" by M. Scott Peck"People of the Lie" by M. Scott Peck (37:42)Podcast:"Plain English" with Derek Thompson (39:19)Looking AheadAustin Perkupile is excited to facilitate specialty/subspecialty care improvements and to create more memorable experiences with family (40:10).Sets personal goals around family and quality time, inspired by meaningful moments outside work (41:13).Connect with Austin PerkupileBest way: LinkedIn; he welcomes connections for knowledge sharing and collaboration (43:20).Key TakeawaysThe role of strategy is more vital and complex than ever in healthcare, demanding cross-disciplinary collaboration and operational integration.AI is a practical tool for healthcare leaders today—aids efficiency, creativity, and strategic decision-making, but needs responsible use.Building strong relationships and maintaining a collaborative, data-explorative mindset are essential for effective leadership.The workforce challenge is immediate and ongoing—creative approaches and automation can help but will not fully substitute for human touch.For more healthcare leadership insights, actionable strategies, and expert stories, subscribe to the Excellence In Healthcare podcast! Is your healthcare organization ready to excel with Lean Six Sigma? Take our quick Readiness Assessment to uncover strengths and improvement opportunities for quality, safety, and efficiency Start Now: Lean Six Sigma Readiness AssessmentThank you for tuning in! Don't forget to subscribe, rate, and review the podcast for more insights into achieving healthcare excellence.
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    48 mins
  • 089_From Resistance to Results: Executive Coaching Insights with Barbara Ann Palmer

    089_From Resistance to Results: Executive Coaching Insights with Barbara Ann Palmer
    May 19 2026
    Send us Fan MailFeatured GuestsJarvis T. Gray — Host, Healthcare Business Strategist, Founder of the Health Biz Accelerator CommunityBarbara Ann Palmer — CEO and MAP Executive Coach, BP Life Coaching Services LLCEpisode Highlights1. Embracing the Current Season as a LeaderBarbara Ann Palmer shares her focus on embracing change and alignment, viewing her current business phase as a necessary transition to rebuild with authenticity and inner clarity 00:53.2. The Power of Rebuilding Quietly and CalmlyBarbara Ann Palmer describes her intentional withdrawal from misaligned efforts, instead embracing inspired action and deep self-assessment to guide her business decisions 02:09.3. Key Wisdom from Years of Experience"Nothing is wasted": Barbara Ann Palmer emphasizes the value of all past experiences and the importance of being open to new insights, rather than following external pressures or trends 05:07.4. Strategic Transformations and SerendipityThe role of serendipity in business evolution: Unexpected opportunities have led Barbara Ann Palmer to platforms with a global reach and to connections that support her larger vision 07:08, 08:41.5. Core Mission of BP Life Coaching ServicesBarbara Ann Palmer's mission centers on empowering healthcare leaders and organizations, drawing on over 40 years of diverse healthcare experience to create meaningful impact 10:07.6. Services OverviewCustomized assessments for "breakthrough clarity"Neuroscience-based coaching to uncover and overcome internal barriersExecutive retreats (MAP: Make Anything Possible framework) offering holistic, transformational experiences and personalized leadership plans 13:23.7. Client Impact and TransformationAreas of change: Enhanced self-awareness, authentic leadership, calmness under pressure, and increased organizational engagement and retention 16:26.8. Integration of Personal & Business ValuesBarbara Ann Palmer underscores a holistic approach rooted in service without judgment, aligning spiritual, physical, and mental well-being in her coaching work 19:03.9. Business Growth & StrategyJarvis T. Gray diagnoses Barbara Ann Palmer's challenges not as a strategy or marketing issue, but a need for greater focus and sharper client conversion processes 24:12.Discussion of ideal client profiles (e.g., C-suite, especially Chief Nursing Officers and HR leaders), and the importance of precise targeting within healthcare organizations 32:35.10. High-Ticket Executive Coaching OfferSix-month program ($25,000) promising measurable results: at least 20–25% ROI and potentially much higher, with supporting data and resources provided 37:25.Outcomes include improved leadership, bottom-line impact, and organizational culture 38:47.11. Marketing & Authority BuildingBarbara Ann Palmer is evolving her marketing to clearly communicate these transformational promises (ROI, transformation) and leveraging authority-based strategies like workshops, ebooks, and online courses 46:43.12. Action Steps & RecommendationsJarvis T. Gray recommends simplifying the intake process and client focus, sharpening the discovery call to naturally drive prospects to buy, and tracking conversions systematically 48:05.Resources & Contact InformationWebsite: bplifecoachingservices.comAlternate URL: bplifecoach.comEmail: bpplifecoaching.com or bplifecoachingservices.comConnect for a discovery call via the website 51:15Key Quotes"Nothing is wasted. There's no such thing as wasted time.""When you are being authentic and going after what is true for you, there is joy when you achieve it.""You can’t give people what you haven’t been willing to give to yourself.""People do not buy coaching. They buy results. They buy clarity, stability, culture change."Special OffersHealthcare and wellness business owners can take the free Health Biz scorecard (link in show notes) for insight on strategy and growth.Connect with UsFor further resources, past episodes, and to subscribe, visit the podcast website.For business growth strategy and support, consider reaching out to Jarvis T. Gray or Barbara Ann Palmer.Keep building a business that supports the life and the impact you want to create. Is your healthcare organization ready to excel with Lean Six Sigma? Take our quick Readiness Assessment to uncover strengths and improvement opportunities for quality, safety, and efficiency Start Now: Lean Six Sigma Readiness AssessmentThank you for tuning in! Don't forget to subscribe, rate, and review the podcast for more insights into achieving healthcare excellence.
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    55 mins
  • 088_From Burnout to Balance: Tanya Iverson’s Journey to Empower and Transform Women

    088_From Burnout to Balance: Tanya Iverson’s Journey to Empower and Transform Women
    May 12 2026

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    Host: Jarvis T. Gray, The Quality Coaching Co.
    Guest: Tanya Iverson, CEO and Fitness Coach, Your Personal Best Fitness (YPB)

    Episode Overview

    In this episode, Jarvis T. Gray sits down with Tanya Iverson, a fitness coach and entrepreneur, to explore her journey from broadcast journalism to launching her own boutique fitness business focused on helping women regain health and confidence. Together, they discuss growth strategies, client retention, lead generation, moving business online, and the vital importance of purpose-driven entrepreneurship in the healthcare and wellness space.

    Key Topics Covered

    Tanya Iverson’s Story and Mission (00:55 - 08:54)

    • Transitioned from journalism to fitness after a life-changing personal health experience
    • Found passion in helping women overcome gym intimidation and achieve wellness goals
    • Commitment to building mobility, energy, confidence—not just aesthetic results

    Programs and Services (05:17 - 07:43)

    • Specializes in one-on-one and couples coaching
    • Packages offered: 3, 6, and 12 months, tailored to each client’s goals and lifestyle
    • Strong emphasis on nutrition coaching and accountability

    Unique Approach (09:09 - 10:26)

    • Compassionate, client-centered coaching—meet clients where they are
    • Focused on lifestyle change, not a drill sergeant mentality

    Business Strategies and Growth Challenges (15:18 - 39:43)

    • Goals for monthly revenue and systematizing consistent, high-quality lead generation
    • Current marketing includes Thumbtack, referrals, and occasional social media or ads
    • Importance of an ideal client avatar and personalized lead magnets
    • Creating partnerships/joint ventures with complementary local businesses
    • Structure a formal referral system to leverage high client retention
    • Ideas for moving parts of the coaching business online (e.g., group programs, paid communities)

    Live Events as a Growth Engine (49:14 - 01:01:02)

    • Strategy: Commit to 10 consecutive events to refine the approach, increase confidence, and attract new clients

    Actionable Takeaways

    • Develop multiple lead magnets targeting different pain points specific to your ideal client
    • Actively promote freebies across every digital touchpoint
    • Build joint ventures with clinics, therapists, spas, and product vendors aligned with your audience
    • Systematize your referral process, including structured asks and reward incentives
    • Expand business reach through virtual and in-person workshops, testing and refining over time
    • Commit to building out online group programs and consider dedicated paid online communities for long-term scalability

    Connect with Tanya Iverson

    • Instagram: @ypbfit
    • LinkedIn: Tanya Iverson
    • Facebook: Tanya Lawson Iverson
    • TikTok: @ypbfit (limited content)
    • Website: ypbfit.com

    Free Resource

    • 20-Minute Busy Mom Workout Guide
      Download your jumpstart fitness plan (link in episode show notes on podcast platform)

    Book a Complimentary Consultation

    Is your healthcare organization ready to excel with Lean Six Sigma? Take our quick Readiness Assessment to uncover strengths and improvement opportunities for quality, safety, and efficiency

    • Start Now: Lean Six Sigma Readiness Assessment

    Thank you for tuning in! Don't forget to subscribe, rate, and review the podcast for more insights into achieving healthcare excellence.

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    1 hr and 4 mins
  • 087_Strategic Growth for Health Entrepreneurs: Lessons from Natural Healing with Jason Teichner

    087_Strategic Growth for Health Entrepreneurs: Lessons from Natural Healing with Jason Teichner
    May 5 2026

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    Featured Speakers

    • Jarvis T. Gray, Host, Healthcare Business Strategist
    • Jason Teichner, Guest, Owner/Managing Partner, Natural Healing with Jason T.

    Episode Highlights

    • Jason Teichner's Journey:
      Jason Teichner shares his personal story growing up around health and nutrition, his battle with Hodgkin's lymphoma, and the struggle with post-treatment side effects. His healing journey drove him to formal training and ultimately to launching his wellness business, aiming to help others heal from chronic health conditions when conventional methods have failed. 00:52 – 03:39
    • Mission & Purpose:
      Jason Teichner is committed to helping those who haven't found relief through traditional or even naturopathic care. His mission is to simplify healing by finding root causes through in-depth symptom assessment and providing clear action steps. His approach is built on empathy, as he personally relates to the challenges his clients face. 04:59 – 06:55
    • Unique Approach:
      Jason Teichner describes his method as focused on root cause healing—moving away from 'trial and error.' He emphasizes a slow, step-by-step plan individualized for each client, ensuring their bodies aren't overwhelmed. He positions his service as different from practitioners who offer generic solutions. 07:42 – 09:15
    • Personal Values & Definition of Success:
      Jason Teichner highlights his spirituality, his desire to serve, and his commitment to fair, value-based pricing without “gouging.” Success for him transcends revenue—it’s about client impact, enjoying his work, and the capacity to give back and help others with additional resources. 09:50 – 14:53
    • Business Strategy Discussion:
      Jarvis T. Gray coaches Jason Teichner through strategic basics for business growth:
      • Building a detailed client avatar focusing on psychographics
      • Crafting a market-dominating position
      • Developing a compelling marketing message using a conversion equation (interrupt, engage, educate, offer)
      • Documenting the sales process and leveraging CRM
      • Focusing on event marketing and workshops (both online and in-person)
      • Creating no-risk offers and corporate wellness programs
        See timestamps 15:00 – 43:27 for detailed guidance.
    • Lead Generation Challenges:
      Jason Teichner speaks candidly about previous struggles with paid and organic marketing, noting that most of his business comes from word of mouth. He expresses the need for a strategic overhaul, with Jarvis T. Gray providing actionable next steps. 17:09 – 19:55
    • Presentation & Event Marketing:
      Jarvis T. Gray encourages Jason Teichner to host regular workshops/presentations to build local reputation and direct client connections. Jay Teichner outlines his typical speech topics, emphasizing client pain points and leading prospects to take action. 32:31 – 36:59

    Resources & Links

    • Learn More / Connect:
      • Website: healhealheal.com
      • Book: Get Thin for Life by Jason Teichner (available on Amazon)
    • Health Biz Scorecard:
      • Take the scorecard mentioned by Jarvis T. Gray to assess your own business growth strategies.

    Is your healthcare organization ready to excel with Lean Six Sigma? Take our quick Readiness Assessment to uncover strengths and improvement opportunities for quality, safety, and efficiency

    • Start Now: Lean Six Sigma Readiness Assessment

    Thank you for tuning in! Don't forget to subscribe, rate, and review the podcast for more insights into achieving healthcare excellence.

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    49 mins