In this episode of Chat With Sean, I’m joined by Dixon Jones, CEO of InLinks and Waikay, and one of the founding directors of Majestic. Dixon shares insights into AI visibility, entity SEO, and how brands can ensure their presence is accurately represented in AI-driven search results.

We discuss how AI is changing the way businesses are discovered, the importance of brand DNA, and how to optimise content for LLMs and AI tools. Dixon explains practical methods for measuring topical presence, improving brand representation, and avoiding errors in AI-generated outputs.

Dixon discusses:

- Building a knowledge graph and defining your brand’s entity

- How AI and LLMs interpret websites and brand content

- Measuring topical presence and share of voice

- How to structure websites, About pages, and content to improve AI accuracy

- Avoiding hallucinations and errors in AI search outputs

- Practical examples of optimizing brand visibility across AI models

Topics covered include:

- The evolution of entity SEO from keywords to knowledge graphs

- Using AI to evaluate brand representation and visibility

- Understanding the difference between share of voice and topical presence

- Case studies on brands and products with misrepresented AI outputs

- Prompt tracking, monitoring, and improving AI responses- Structuring About pages to guide AI understanding

- How businesses can maintain consistency and accuracy in AI-driven search

- Insights into workflows, technical setups, and AI experimentation for SEOs

- Lessons for agencies and consultants on building AI-aligned processes

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/

In this episode of Chat With Sean, I’m joined by Rejoice Ojiaku, Senior Content Specialist at Wise, founder of Be Digital UK, and an international speaker known for her work across SEO, content strategy, inclusive marketing, and AI search.

We look at how content marketing is evolving in an AI-first world, why intent matters more than ever, and what brands need to do to improve visibility across search engines and AI platforms. Rejoice also shares her thoughts on inclusive marketing, building topical authority, personal branding, and why SEO can no longer operate in isolation from other teams.

Rejoice discusses:

- Why inclusive marketing creates stronger content and deeper audience trust

- How AI search is changing content creation and optimisation

- What makes content more likely to be cited by AI systems

- The importance of topical authority and content clusters

- Why SEO teams need to become part of a wider content ecosystem

Topics covered include:

- The role of Be Digital UK and supporting the next generation of marketers

- Inclusive marketing examples that worked – and those that didn't

- Creating intent-driven content that converts

- Structuring content for AI search and LLM visibility

- Whether blogs still matter in 2026

- How to identify content opportunities and topic gaps

- Building authority and earning citations in AI search

- Why SEO, PR, content and social teams need to work together

- Personal branding advice for marketers

- Essential SEO, content and AI workflows

- Predictions for the future of search and content marketing

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/

In this episode of Chat With Sean, I’m joined by Daniel Horowitz, Enterprise SEO and AEO strategist at Salesforce. Daniel shares insights into how AI-driven search is reshaping enterprise SEO, the challenges of measuring success in a zero-click world, and strategies for building topical authority and content visibility across complex products and long buying cycles.

We discuss the shift from traffic-focused metrics to visibility-driven strategies, how AI tools are influencing enterprise SEO workflows, and the importance of educating stakeholders about the changing search landscape. Daniel also explores practical ways to optimise content for AI models, internal linking, and content clusters to ensure the right information reaches the right audience at the right time.

Daniel discusses:

- How AI search and AI summaries are changing enterprise SEO strategies

- Measuring visibility and influence rather than just traffic

- Building topical authority and content clusters for complex product suites

- Aligning SEO with organisational strategy and educating leadership

- Using AI tools to streamline SEO workflows while maintaining human oversight

Topics covered include:

- The compression of top-of-funnel search and its impact on enterprise SEO

- Adapting content for AI search models like ChatGPT and Google Gemini

- How to optimise product comparison pages and middle-funnel content- Internal linking and backlink strategies in AI-driven search- Using AI for research, content outlines, and workflow augmentation- Balancing human-first content creation with AI-assisted processes- Measuring success with visibility, sentiment, and conversions rather than traffic alone-

Preparing stakeholders for changes in search behaviour and AI adoption

- The future of enterprise SEO in an AI-first world and multi-model search environment

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/

In this episode of Chat With Sean, I’m joined by Ellie Wraith, Head of Search at Digitaloft. Ellie returns to the channel to discuss one of the biggest topics in SEO right now — the future of content in an AI-driven search landscape.

We explore how AI is reshaping SEO content strategies, why originality and effort matter more than ever, and how brands can continue building authority in a world increasingly influenced by AI Overviews, ChatGPT, and changing user behaviour. Ellie also shares how she uses AI within content workflows, how to approach EEAT in 2026, and why content still sits at the centre of organic visibility.

Ellie discusses:

- Why SEO content hasn’t died - it’s evolved

- How AI has raised the standard for originality and usefulness

- Why effort, novelty, and expert insights matter more than ever

- How AI tools can improve workflows without replacing human creativity

- Why EEAT and authorship signals are becoming increasingly important

Topics covered include:

- The future of evergreen and blog content in AI search

- How AI Overviews and LLMs are changing content consumption habits

- Why “average” AI-generated content is no longer enough

- Using Reddit and audience sentiment analysis to improve content strategies

- How Ellie uses AI to streamline research and repetitive SEO tasks

- Structuring content for AI extraction, passage ranking, and user experience

- Building topical authority and entity-first SEO strategies

- The growing importance of authorship, trust, and expert-led content

- Content engineering and scalable content production frameworks

- Why SEO, PR, and brand authority are becoming more connected

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/

In this episode of Chat With Sean, I’m joined by Charlie Marchant, CEO at Exposure Ninja and international SEO and AI search speaker at events like BrightonSEO and MozCon. Charlie shares insights into how search is evolving beyond Google, the growing importance of AI-driven platforms, and how brands can optimise their presence across multiple channels including ChatGPT, Gemini, YouTube, Reddit, and TikTok.

We discuss the shift from traditional SEO to AI-informed strategies, how businesses can manage brand sentiment in an AI-driven landscape, and the underutilised opportunities on YouTube for both small and enterprise brands. Charlie also highlights practical advice for aligning organic, social, and paid strategies to drive visibility and conversions.

Charlie discusses:

- Expanding SEO beyond Google to AI-driven search platforms

- How AI surfaces content from third-party sites and its impact on brand perception

- Opportunities for businesses on YouTube and other social channels

- Aligning organic, paid, and social efforts to maximise visibility and ROI

- Managing brand sentiment and the challenges of AI-driven discovery

Topics covered include:

- Understanding multi-channel search: ChatGPT, Gemini, YouTube, Reddit, TikTok

- Optimising content structure for AI and human readers: headings, FAQs, and chunking

- How video content drives visibility and trust in search and social

- Case studies on small business success with simple, informative videos

- Measuring success beyond traffic: conversions, attribution, and touchpoints

- Using AI insights to inform content creation and distribution

- Advice for new marketers navigating a rapidly changing search ecosystem

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/

In this episode of Chat With Sean, I’m joined by Andrew Holland, Director of SEO at JBH, one of the UK’s leading digital PR agencies. Andrew shares his insights into the evolving SEO landscape, the rise of AI-driven search, and how brands can maintain visibility in an era where traditional SEO practices are being disrupted.

We discuss how content and links are being repurposed by AI systems, why brand visibility and fame engineering are becoming critical for SEO success, and how marketers need to think beyond traffic metrics. Andrew also explains how small businesses can leverage the changing landscape to reach new audiences and how enterprise SEO teams must adapt to the AI-first era.

Andrew discusses:

- The impact of AI search and generative engines on SEO and content strategies

- Why brand visibility and “fame engineering” are critical for being discovered

- How traditional SEO, content, and link-building models are evolving

- Practical strategies for marketers and agencies to adapt to AI-driven search

Topics covered include:

- The transition from traffic-focused SEO to brand visibility and AI availability

- Understanding GEO and generative engine optimisation (GEO)

- The role of links, mentions, and citations in AI-powered search

- Shifting from content-heavy publishing to strategic content marketing

- How small businesses can benefit from AI-driven search and visibility

- Insights on enterprise SEO and planning for AI-first indexing

- Lessons from atomic networks in niche markets and local SEO

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/

In this episode of Chat With Sean, I’m joined by John Shehata, an experienced SEO and audience growth strategist with over 20 years of experience. John is the founder of NewsDash and GDash, creator of the News and Editorial SEO Summit and VISI Summit, and former global head of audience development at Condé Nast, where he oversaw brands including Vogue, GQ, New Yorker, Vanity Fair, and Wired.

We explore the evolution of Google Discover, the rise of AI in search, and how publishers can maintain visibility in an increasingly AI-driven ecosystem. John shares actionable strategies for evergreen content, press releases, and talent authority, and explains how news publishers and brands can adapt their content to remain relevant in modern search.

John discusses:

- The rise and personalisation of Google Discover and how it drives publisher traffic

- Why author/talent authority is more important than ever in an AI-driven world

- How evergreen content and press releases fit into modern SEO strategies- SEO migrations: Best practices for preserving traffic and authority during site changes

- Tracking AI impact, mentions, citations, and relevancy to improve search visibility

Topics covered include:

-Google Discover core updates and their implications for news and evergreen content

- Internal vs external factors for optimising content for Discover

- How to capitalise on trending and adjacent topics to increase reach

- Measuring SEO success beyond traffic: selection rate, relevancy rate, citation, and mention rate

- How AI-generated content affects SEO and content visibility

- Insights on monetising content and adapting revenue models in the AI era

- Best practices for news SEO, evergreen content, and press release strategies

- Using tools like NewsDash and GDash for real-time monitoring and AI tracking

- Upcoming NESS 2026 conference and community knowledge-sharing initiatives

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/

In this episode of Chat With Sean, I’m joined by Greg Heilers, co-founder of Jolly SEO, a link-building agency that focuses entirely on earned links, avoiding paid backlinks. Greg shares his insights into how AI is transforming outreach, how link-building strategies are evolving, and the ways SEOs can balance technical SEO with brand-building efforts.

We dive into the challenges of measuring ROI in outreach, the revival of interest in digital PR, and the role of brand mentions in modern SEO. Greg also discusses practical approaches for guest posting, content relevance, and engaging communities like Reddit to support brand visibility in an AI-driven search landscape.

Greg discusses:

- The evolution of earned media and why digital PR is gaining renewed importance

- How AI affects outreach and link-building strategies

- Practical approaches for guest posting and working with publishers

- How to manage brand mentions and community engagement on platforms like Reddit

Topics covered include:

- Balancing technical SEO with outreach and content promotion

- Understanding AI-driven search and how it impacts link value

- Brand visibility metrics and how to report value to clients

- Optimising outreach without paying for links

- Using Reddit and niche communities to support brand and SEO campaigns

- Practical tips for making outreach communications more effective

- Maintaining quality while scaling link-building campaigns

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/