In this episode of Chat With Sean, I’m joined by Rejoice Ojiaku, Senior Content Specialist at Wise, founder of Be Digital UK, and an international speaker known for her work across SEO, content strategy, inclusive marketing, and AI search.

We look at how content marketing is evolving in an AI-first world, why intent matters more than ever, and what brands need to do to improve visibility across search engines and AI platforms. Rejoice also shares her thoughts on inclusive marketing, building topical authority, personal branding, and why SEO can no longer operate in isolation from other teams.

Rejoice discusses:

- Why inclusive marketing creates stronger content and deeper audience trust

- How AI search is changing content creation and optimisation

- What makes content more likely to be cited by AI systems

- The importance of topical authority and content clusters

- Why SEO teams need to become part of a wider content ecosystem

Topics covered include:

- The role of Be Digital UK and supporting the next generation of marketers

- Inclusive marketing examples that worked – and those that didn't

- Creating intent-driven content that converts

- Structuring content for AI search and LLM visibility

- Whether blogs still matter in 2026

- How to identify content opportunities and topic gaps

- Building authority and earning citations in AI search

- Why SEO, PR, content and social teams need to work together

- Personal branding advice for marketers

- Essential SEO, content and AI workflows

- Predictions for the future of search and content marketing

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