In this episode of Chat With Sean, I’m joined by Charlie Marchant, CEO at Exposure Ninja and international SEO and AI search speaker at events like BrightonSEO and MozCon. Charlie shares insights into how search is evolving beyond Google, the growing importance of AI-driven platforms, and how brands can optimise their presence across multiple channels including ChatGPT, Gemini, YouTube, Reddit, and TikTok.

We discuss the shift from traditional SEO to AI-informed strategies, how businesses can manage brand sentiment in an AI-driven landscape, and the underutilised opportunities on YouTube for both small and enterprise brands. Charlie also highlights practical advice for aligning organic, social, and paid strategies to drive visibility and conversions.

Charlie discusses:

- Expanding SEO beyond Google to AI-driven search platforms

- How AI surfaces content from third-party sites and its impact on brand perception

- Opportunities for businesses on YouTube and other social channels

- Aligning organic, paid, and social efforts to maximise visibility and ROI

- Managing brand sentiment and the challenges of AI-driven discovery

Topics covered include:

- Understanding multi-channel search: ChatGPT, Gemini, YouTube, Reddit, TikTok

- Optimising content structure for AI and human readers: headings, FAQs, and chunking

- How video content drives visibility and trust in search and social

- Case studies on small business success with simple, informative videos

- Measuring success beyond traffic: conversions, attribution, and touchpoints

- Using AI insights to inform content creation and distribution

- Advice for new marketers navigating a rapidly changing search ecosystem

Thank you to our partner, SEO Gets, the easy-to-use analytics and reporting tool for your GSC & GA4 data. Be sure to check out the tool and use code search10 for 10% off: https://seogets.com/