Why do some people land national press coverage again and again while others struggle to get noticed?

In this episode of Beyond the Bio, Sophie is joined by journalist turned PR expert Carol Driver to explore what it truly takes to stand out in today’s crowded media landscape.

With nearly 30 years of experience as a journalist and editor, Carol knows exactly what makes a story impossible to ignore. Now running her own successful PR business, she helps clients secure consistent coverage in major publications including Forbes, The Times, The Telegraph, Daily Mail and appearances on TV shows like This Morning.

But this conversation goes far beyond media coverage.

Sophie and Carol discuss visibility, confidence, personal branding and why so many brilliant business owners stay hidden. Carol shares what journalists are looking for in 2026, the mistakes people make when pitching themselves and why storytelling matters more than ever.

This episode is packed with practical advice for founders, experts and leaders who want to become more visible without feeling fake or overly promotional.

In this episode, we cover:

• Why journalists care about stories, not sales pitches
• The biggest mistakes people make when trying to get press coverage
• What makes someone memorable in the media
• How personal branding impacts PR opportunities
• What editors are looking for right now
• Why some business owners stay invisible despite being brilliant

Join Carol’s free Facebook community:

https://www.facebook.com/groups/howtomaketheheadlineswithcaroldriver/

Connect with Sophie:

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

This week on Beyond the Bio, I'm joined by Phil Witcherley, Director of Economy and Innovation at the North East Combined Authority, where he leads on economic growth, innovation, housing, culture and sport.

In this episode we explore how Phil has used LinkedIn, and specifically his now well-known Friday posts, to champion the North East, build meaningful business connections and raise the profile of the region to audiences far beyond it.

We get into the discipline behind consistent posting, how he navigates the line between regional advocacy and political neutrality, and why LinkedIn has become one of the most powerful tools for place-based visibility. Phil shares the moment he realised the posts were landing, when strangers started recognising him from his content.

If you work in the public sector or represent a region, city or cause and wonder whether showing up online is worth it, this episode makes a compelling case.

In this episode we discuss:

How Phil's Friday LinkedIn posts became a recognisable fixture

Using LinkedIn to champion a region without crossing into politics

The business connections that have come directly from consistent posting

Why public sector leaders should think about personal visibility

What it feels like when people recognise you from your content

Connect with Phil: LinkedIn: linkedin.com/in/phil-witcherley

Connect with Sophie:

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/

This week on Beyond the Bio, I’m joined by Ben Franklin, business coach, psychic strategist and founder of Bold Intuition Co.

Ben works with leaders who want to scale their business and their identity at the same time, blending strategy with intuition to help them make better decisions and build from a place of alignment.

In this episode, we focus on how Ben has used live events like Audacious Live to amplify his brand, build authority and create deeper connections with his audience.

We get into why events are such a powerful visibility tool, how they shift perception and what most people get wrong when they try to run them.

What we cover:

• Why Ben chose to run his own events instead of relying on other platforms

• How live experiences build trust faster than content alone

• The shift that happens when you move from attendee to host

• Designing events that reflect your brand and values

• Turning one event into ongoing visibility and momentum

• How events connect into offers like Evolution and Activation Circle

• The reality behind running events that people don’t see

Connect with Ben:

Website: benfranklin.co.uk

Connect with Sophie:              

LinkedIn: www.linkedin.com/in/sophie-milliken       

Instagram: www.instagram.com/moja_sophie/             

Want to be a guest on Beyond the Bio?        

Do you have interesting ideas to share about how to raise your profile? We want to hear from you!         

Fill out the submission form here: https://www.sophiemilliken.co.uk/btb        

...         

This podcast is brought to you by Moja.          

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.             

See how your profile is currently performing: https://mym-btb.scoreapp.com/       

This week on Beyond the Bio, I'm joined by Katy Eatenton, mortgage and protection specialist and personal branding pioneer in one of the most traditionally conservative corners of financial services.

Katy has spent over 20 years in the industry and has built a reputation not just for her expertise, but for her ability to make protection and insurance genuinely compelling. Where others see a dull subject, Katy sees an opportunity to educate, connect and transform how people think about financial security.

Before becoming known for her bold approach to visibility, Katy navigated an industry that rarely encouraged standing out. She found her voice through social media, consistent content and a willingness to challenge the stereotype that finance must be forgettable.

In this episode we explore what it really takes to build a personal brand in a sector that traditionally keeps its head down, and why making an "unsexy" topic engaging might be the most powerful thing you can do for your business.

We discuss:

• How to build a personal brand in a traditionally conservative industry
• Why making "boring" topics engaging is a competitive advantage
• The social media strategies that have driven Katy's visibility
• How Katy networks with women entrepreneurs and business owners
• Why protection is about security and legacy, not just products
• How to handle negativity and build resilience as a visible voice in your field

Connect with Katy:

LinkedIn: https://www.linkedin.com/in/katy-eatenton/

Instagram: https://www.instagram.com/katyeatenton_finance.strategy/

Connect with Sophie:

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you!

Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.

See how your profile is currently performing: https://mym-btb.scoreapp.com/     

This week on Beyond the Bio, I’m joined by Steve Turner, PR strategist, speaker and author of PR That Works.

Steve is the co-owner of Solomon Turner PR, an award-winning public relations agency based in St Louis that has been helping brands build visibility and credibility for more than three decades.

Before founding his agency, Steve started his career in broadcasting, working as a sports announcer before moving into advertising, marketing and eventually launching his own PR firm. 

In this episode we explore what separates PR that simply generates headlines from PR that delivers real business results.

Steve shares the five essential elements every campaign needs to maximise return on investment and explains how businesses can extend the life of traditional media coverage by amplifying it through social media.

If you want your PR to work harder for your brand, this episode is packed with practical insight.

In this episode we discuss:

• The five must-haves for any PR campaign that wants to deliver strong ROI
• The biggest mistakes businesses make when approaching PR
• How to measure the real impact of media coverage
• Why PR success depends on message clarity and strategy
• How to give your media placements more “legs” using social media
• Simple ways to extend the value of press coverage beyond the initial story

Connect with Steve:

Visit Solomon Turner: https://solomonturner.com

Get Steve’s book: https://getprthatworks.com. 

Connect with Sophie:

LinkedIn: linkedin.com/in/sophie-milliken    

Instagram: @moja_sophie    

…    

Want to be a guest on Beyond the Bio?            

Do you have interesting ideas to share about how to raise your profile? We want to hear from you!             

Fill out the submission form here: https://www.sophiemilliken.co.uk/btb            

...              

This podcast is brought to you by Moja.              

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.                 

See how your profile is currently performing: https://mym-btb.scoreapp.com/     

Sammie Ellard-King once had £24,000 in credit card debt. Today his content has been viewed more than a billion times.

In his twenties, Sammie had no financial education to fall back on, so he taught himself everything he could about money and paid off the entire amount in just 18 months.

That experience led him to launch Up the Gains, a platform dedicated to helping Britain get financially fit with practical, no-nonsense advice people can use.

Today Sammie reaches more than 430,000 followers, hosts the Money Gains Podcast and is building his next venture, the AI-powered Gains App.

In this episode we talk about:

• Turning personal challenges into a powerful personal brand

• Building a business through content and education

• Lessons from raising investment as a first-time tech founder

• How AI could change the future of personal finance

A conversation about money, mission and building influence through content.

Connect with Sammie:

Listen to The Money Gains Podcast: https://open.spotify.com/show/0J4H8RINrvtG2hoYktpoNO

Visit Up the Gains: https://upthegains.co.uk/

This week on Beyond the Bio, I’m joined by Niall Ratcliffe, CEO of Noticed, one of the fastest growing B2B marketing agencies in the UK.

Niall started the business with his brother in 2022 from a spare room with just £18. A couple of years later, they’re working with major organisations including the NHS, Jane App and SaleCycle, as well as brands like Ocean Beach and Dr Will’s.

In this episode, we get into what’s working on LinkedIn right now and why it’s become one of the biggest opportunities in B2B.

We talk about what’s changed on the platform, what the smartest companies are doing behind the scenes and why building trust is outperforming paid ads for many founders and leaders.

Niall shares a practical view on how to use LinkedIn to generate real pipeline, not just likes and visibility.

In this episode, we cover:

• What high performing B2B brands are doing differently
• Why you don’t need a huge following to make it work
• How to build trust that converts into real business
• The key things to focus on if you want to generate leads

Connect with Niall:

LinkedIn: linkedin.com/in/niall-ratcliffe

Connect with Sophie: 

LinkedIn: linkedin.com/in/sophie-milliken     

Instagram: @moja_sophie     

…     

Want to be a guest on Beyond the Bio?             

Do you have interesting ideas to share about how to raise your profile? We want to hear from you!              

Fill out the submission form here: https://www.sophiemilliken.co.uk/btb             

...               

This podcast is brought to you by Moja.               

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.                  

See how your profile is currently performing: https://mym-btb.scoreapp.com/     

From performing under the big top to building a business through franchising.

This week on Beyond the Bio, I’m joined by Jess Wesson, a franchise consultant with a very unconventional start.

We talk about her journey from circus performer to franchising, what it takes to pivot industries and how to turn transferable skills into real opportunities.

Jess also shares why strong foundations matter before you scale and what to consider if franchising is part of your growth plan.

In this episode, we cover:

• Transitioning from a completely different career into business

• How to identify and use your transferable skills

• What most people get wrong about franchising

• Why foundations come before scale

• How to know if franchising is right for you

Connect with Jess:

Instagram: instagram.com/fabulousfranchisor

Website: jessicawesson.co.uk

Connect with Sophie: 

LinkedIn: linkedin.com/in/sophie-milliken     

Instagram: @moja_sophie     

…     

Want to be a guest on Beyond the Bio?             

Do you have interesting ideas to share about how to raise your profile? We want to hear from you!              

Fill out the submission form here: https://www.sophiemilliken.co.uk/btb             

...               

This podcast is brought to you by Moja.               

Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry.                  

See how your profile is currently performing: https://mym-btb.scoreapp.com/