This week on Beyond the Bio, I'm joined by Phil Witcherley, Director of Economy and Innovation at the North East Combined Authority, where he leads on economic growth, innovation, housing, culture and sport.

In this episode we explore how Phil has used LinkedIn, and specifically his now well-known Friday posts, to champion the North East, build meaningful business connections and raise the profile of the region to audiences far beyond it.

We get into the discipline behind consistent posting, how he navigates the line between regional advocacy and political neutrality, and why LinkedIn has become one of the most powerful tools for place-based visibility. Phil shares the moment he realised the posts were landing, when strangers started recognising him from his content.

If you work in the public sector or represent a region, city or cause and wonder whether showing up online is worth it, this episode makes a compelling case.

In this episode we discuss:

How Phil's Friday LinkedIn posts became a recognisable fixture

Using LinkedIn to champion a region without crossing into politics

The business connections that have come directly from consistent posting

Why public sector leaders should think about personal visibility

What it feels like when people recognise you from your content

Connect with Phil: LinkedIn: linkedin.com/in/phil-witcherley

Connect with Sophie:

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio? Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/