Aviation Marketing Hangar Flying cover art

Aviation Marketing Hangar Flying

Aviation Marketing Hangar Flying

By: Paula Williams
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Summary

 Advice, commentary and fun for sales and marketing professionals in the aviation industry. Contact us at paula@aviationbusinessconsultants.com with show ideas.Copyright ABCI 2022 Economics Marketing Marketing & Sales
Episodes
  • Book Club Discussion – Endless Customers by Marcus Sheridan

    Book Club Discussion – Endless Customers by Marcus Sheridan
    May 3 2026
    This discussion uses Marcus Sheridan’s Endless Customers as a practical framework for building trust before a sales conversation. The central idea is that buyers are not looking for more marketing activity; they want a clear result and enough confidence to move forward. The old title, They Ask, You Answer, emphasizes the process. Endless Customers [...]
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    58 mins
  • Resales, Recaptures & Referrals

    Resales, Recaptures & Referrals
    Apr 15 2026
    In this session, I focused on one of the most profitable but least glamorous parts of marketing in aviation: resales, recaptures, referrals, and subscription-style thinking. In a small industry like ours, the first transaction is rarely the whole story. The real value comes from building relationships that lead to repeat business, referrals, and long-term [...]
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    54 mins
  • Book Club Discussion – StoryBrand 2.0 by Dennis Miller

    Book Club Discussion – StoryBrand 2.0 by Dennis Miller
    Apr 3 2026
    In this Book Club discussion, the group explored how storytelling makes marketing more persuasive, memorable, and human. Using the workbook as a guide, participants worked through key concepts from Building a StoryBrand style messaging: identifying proof assets, clarifying the customer as the hero, defining the problem, positioning the company as the guide, and building [...]
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    1 hr and 3 mins
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