Book Club Discussion – StoryBrand 2.0 by Dennis Miller cover art

Book Club Discussion – StoryBrand 2.0 by Dennis Miller

Book Club Discussion – StoryBrand 2.0 by Dennis Miller

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Summary

 In this Book Club discussion, the group explored how storytelling makes marketing more persuasive, memorable, and human. Using the workbook as a guide, participants worked through key concepts from Building a StoryBrand style messaging: identifying proof assets, clarifying the customer as the hero, defining the problem, positioning the company as the guide, and building [...]
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