Book Club Discussion – Endless Customers by Marcus Sheridan cover art

Book Club Discussion – Endless Customers by Marcus Sheridan

Book Club Discussion – Endless Customers by Marcus Sheridan

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Summary

 This discussion uses Marcus Sheridan’s Endless Customers as a practical framework for building trust before a sales conversation. The central idea is that buyers are not looking for more marketing activity; they want a clear result and enough confidence to move forward. The old title, They Ask, You Answer, emphasizes the process. Endless Customers [...]
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