Showing results by author "Tracey Nguyen" in All Categories

‘Just let him go.’ Those are words Ky Tran will forever regret. The words she spoke when her parents called to ask if they should let her younger brother Denny out to celebrate his high school graduation with friends, in a neighbourhood growing more unpredictable by the day. That night, Denny–optimistic, guileless, valedictorian Denny–is brutally murdered inside a busy restaurant in the Sydney suburb of Cabramatta, a refugee enclave facing violent crime, an indifferent police force, and the worst heroin epidemic in Australian history.

‘Just let him go.’ Those are words Ky Tran will forever regret. The words she spoke when her parents called to ask if they should let her younger brother Denny out to celebrate his high school graduation. That night in 1996, Denny—optimistic, guileless, brilliant Denny—is brutally murdered inside a busy restaurant in Cabramatta, a Sydney suburb facing violent crime, an indifferent police force, and the worst heroin epidemic in Australian history.

Build Your Boss Brand is where business strategy meets identity, energy, and evolution.Hosted by Tracey Nguyen — CEO, mom, and brand strategist behind BOWO Creative — this podcast is for the woman building her empire from the inside out.You’ll hear unfiltered conversations about branding, marketing, motherhood, and mindset — plus real behind-the-scenes moments from women who are creating impact in their own industries (some while raising little humans too).If you’ve ever outgrown an old version of yourself or felt ready to rebuild your brand from a deeper place, this space is for ...