Showing results by author "Julien Smith" in All Categories

Come on, admit it, we all love a gripping tale of our fellow creatures gone bad. Think Jaws, The Rats, The Crabs, Pede, Them! – the list is practically endless (hell, they even made a movie about killer bunny rabbits! Night of the Lepus, 1972, anyone?). There’s just something so inherently terrifying about the animals we see every day and take for granted are going to stay in their dens, burrows, nests, swamps, and crevices going on a murderous rampage of mayhem and outright slaughter against us poor human beings.

Trust Agents has been widely acclaimed for its new approach to online marketing. Now, in this revised and updated edition, social media veterans Chris Brogan and Julien Smith show you how to tap into the power of social networks to build your brand's influence, reputation, and profits. Combining high-level theory and practical advice, they deliver actionable strategies and real case studies that show how social media can positively impact your business.

In the years since authors Chris Brogan and Julien Smith first released their groundbreaking book Trust Agents, social media channels have become inundated by questionable, low-quality content. As a result, many businesses have suffered from damaged reputations and poorly performing social media initiatives. The power of social media is as strong as ever, yet businesses are struggling when trying to re-capture the trust and attention of their audience. This New York Times best seller has been thoroughly revised and updated to reflect the new business realities....