Showing results by author "Dan Cotton" in All Categories

Coaching cheer is about far more than counts, stunts, and routines. Every day, coaches are managing athlete confidence, parent communication, accountability, conflict, leadership, safety, and team culture, often with little formal training on how to handle the realities that come with the job. Written by industry leaders Dan Cotton, Danielle Johnston, and Jeff Benson, Cheer Coaches’ Handbook is a practical, real-world resource designed to help coaches lead more effectively both on and off the floor.

Two podcasters. One robot cotton candy vending machine. Zero hype. Basically Passive is a documentary series following Dan and Jennifer as they build a vending machine business from scratch using the Sweet Robo Cotton Candy VX. Every week, we share the real numbers, the real problems, and the real lessons from a cotton candy vending side hustle. No guru nonsense. Just two people figuring it out and showing you what happens. Season 1 covers everything: finding a location, negotiating with venue owners, our first customers, our first breakdown, and exactly how much money we actually make (or ...

This handbook explores the psychology of pricing, the pitfalls of undervaluation, and the importance of aligning your pricing strategy with your worth. Through compelling stories, proven strategies, and detailed formulas, you'll learn how to establish sustainable pricing, attract the right clients, and transform your gym into a thriving business.