Most nonprofits are focused on finding new supporters.

But what if some of the most important people you need to reach…
are already part of your story?

In this episode of You Are What You Give, Avi sits down with Jennifer Cunningham, an expert in alumni engagement, to explore a missed opportunity across the nonprofit world.

Because “alumni” isn’t just a university concept.

It includes former volunteers.
Past board members.
Program participants whose lives were shaped by your work.

People who already know your mission —
and may be your most natural advocates moving forward.

So why do so many organizations lose touch with them?

And what would it look like to re-engage them — not as a one-time outreach,
but as a long-term strategy for growth, leadership, and connection?

This conversation breaks it down in practical terms:

• What “alumni” really means in a nonprofit context
• Why organizations overlook these relationships
• How to re-engage people without turning it into a fundraising ask
• And how alumni can become champions, not just contacts

This isn’t about nostalgia.

It’s about recognizing the people who already walked part of the journey with you —
and inviting them to walk the next mile.

And as always, thank you to Victoria Hearst, whose giving helps make these conversations possible.

You see a need.

Someone who could use help.
A situation where something isn’t right.

And then comes the moment that defines everything:

Do you step forward… or do you move on?

In this episode of You Are What You Give, I sit down with Victoria Hearst to explore a different kind of giving — one that doesn’t wait for a campaign, a request, or a clear path forward.

Victoria’s approach is simple, but not easy: She steps in.

She identifies real needs, builds relationships with trusted partners, and commits to supporting what matters most — often focusing on life-and-death issues where action can’t be delayed.

This conversation isn’t about generosity as a concept.

It’s about what it actually takes to move from intention to action, and how giving becomes meaningful when it’s driven by initiative, not circumstance.

Along the way, we explore:

• How many people hesitate when they could help
• How to recognize your role in a given situation
• The importance of trusted partnerships in philanthropy
• Why consistency matters more than scale
• How giving evolves when it becomes part of who you are

And as always, thank you to Victoria Hearst for her partnership and support in making this podcast possible.

If you’ve ever felt the pull to give but didn’t know how to take that first step, this conversation is for you.

You don’t have a volunteer problem.

You have a volunteer experience problem.

In this episode of You Are What You Give, I sit down with Karen Knight, consultant and strategist focused on helping nonprofits engage volunteers the right way.

Because most organizations aren’t struggling to find people who care. They’re struggling to keep them.

Karen has seen the same patterns across organizations of every size:

• Broken onboarding
• Unclear expectations
• Rigid systems
• Treating volunteers like free labor instead of mission partners
  

And the result?

People show up once… and don’t come back.

This conversation is a wake-up call for nonprofit leaders, volunteer coordinators, and anyone building a mission-driven organization.

Because if volunteers are part of your mission,
their experience isn’t secondary. It is the mission.

• Why recruitment isn’t your real problem
• What causes volunteers to disengage (and leave quietly)
• How to rethink onboarding and expectations
• The difference between “help” and true partnership
• Simple ways to improve volunteer retention immediately

The 15-Minute Volunteer Audit

In the next 7 days, do one:

• Call one volunteer and ask: “What has your experience really been like?”
• Go through your own onboarding process — step by step
• Identify one meaningful task someone can do in 15 minutes

No strategy deck.
No committee.

Just one real action.

To connect with Karen Knight, visit karenknight.ca for resources and contact details, connect on LinkedIn (https://www.linkedin.com/in/karen-knight-consulting/), or email her at karen@karenknight.ca.

Special thanks to Victoria Hearst, whose generosity helps make these conversations possible.

There’s a problem most of us never see.

Children sleeping on floors.
No bed. No place to rest.

It’s called bedlessness.

In this episode of You Are What You Give, Luke Michaelson shares how one small moment turned into a movement that has changed over 370,000 lives.

Not by trying to solve everything, but by focusing on one clear, tangible need.

Build beds.

This conversation is about more than beds.
It’s about how real giving works:

Focus over scale.
Action over intention.
Doing one thing exceptionally well.

If you’re a nonprofit leader, donor, volunteer or simply someone who wants to give more thoughtfully, this episode offers a powerful reframing of what it means to make a difference.

To learn more about Luke Mickelson and Sleep in Heavenly Peace, go to https://shpbeds.org/.

Build a Bed.

Find one real need.
One real person.
One real situation.

And take one concrete step.

Because giving doesn’t grow by doing more -
it grows by doing what matters.

Special thanks to Victoria Hearst, whose generosity helps make these conversations possible.

For giving stories, episodes, insights and more, check out You Are What You Give at https://givewithus.com/.

Volunteer travel has become incredibly popular. But not all service trips are created equal.

Some experiences unintentionally center the volunteer instead of the community. Others leave participants inspired but unsure whether their efforts truly made a lasting difference.

In this episode of You Are What You Give, Avi Zimmerman speaks with Erin Hempen, founder of With Change in Mind https://www.withchangeinmind.org/, about how volunteer travel can be designed in a way that genuinely benefits the communities being served, while also transforming the people who participate.

Erin shares what she has learned from years of designing service experiences that emphasize relationships, cultural humility, sustainable impact, and meaningful human connection.

Together they explore:

• What separates meaningful service from “voluntourism”
• How nonprofits can design volunteer trips that respect and strengthen local communities
• How service travel can reshape how volunteers and donors think about giving

For nonprofit leaders, volunteers, and philanthropists alike, this conversation offers a thoughtful look at how service experiences can deepen our understanding of generosity and responsibility.

Special thanks to Victoria Hearst, whose generosity and belief in this project help make You Are What You Give possible.

Iran is not its regime.

In this episode, Avi Zimmerman speaks with Iranian-American activist Zolal Habibi about the fight for a free Iran, the difference between the regime and the Iranian people, and why many Iranians insist their future must be shaped by the people, for the people.

Recorded during an active regional conflict - from Israel, where the interview was briefly interrupted by an air-raid siren - this conversation explores the history of Iran’s resistance movement and the personal story behind Zolal’s lifelong activism.

Her father was executed by the Iranian regime during the mass killings of political prisoners in 1988 — a defining moment that shaped her commitment to the fight for freedom in Iran.

In this episode we discuss:

• Why many Iranians reject both war and appeasement
• The long struggle of resistance movements inside Iran
• The role of women in the fight for democracy
• The vision for a secular democratic republic in Iran
• What people outside Iran can do to support the Iranian people

At its core, this episode asks a deeper question:

What does it mean to stand on the right side of history?

Learn More

National Council of Resistance of Iran (NCRI): https://www.ncr-iran.org/

Maryam Rajavi: https://maryamrajavi4change.com/ https://maryam-rajavi.com

Iran Freedom: https://iranfreedom.org/

Organization of Iranian American Communities (OIAC): https://oiac.org/

Social Media

FB: https://www.facebook.com/IranNCR/

Instagram: https://www.instagram.com/ashrafi4ever/

X (Twitter): https://x.com/ashrafi4ever

LinkedIn: https://www.linkedin.com/in/zolalhabibi

And special thanks to Victoria Hearst for supporting thoughtful conversations like this one and helping bring these voices to a wider audience.

Join the You Are What You Give community by subscroibing to https://givewithus.com/.

Most people think nonprofit work runs on urgency: more need, more pressure, more fundraising, more hours.

Heidi Johnson has spent 15+ years interviewing nonprofit founders and building organizations in the sector herself, and she argues something different: Joy is not a byproduct. It’s a power source.

In this episode of You Are What You Give, Heidi shares why service becomes “addictive” in the healthiest way, how giving reshapes the giver, strengthens organizational culture, and helps leaders stay in the game for the long haul.

We talk about:

• Why nonprofit founders are entrepreneurs - often without the playbook
• The hidden weight of mission-driven work (it’s not a “pencil factory”)
• How to build teams when you’re “paid” in meaning, not money
• Why time may be the most valuable gift, especially in the early days
• The practical difference between “doing good” and building something that lasts

Heidi is the creator of Charity Matters, author of Change for Good, and a lifelong student of what makes giving sustainable - for organizations and for the people carrying them.

Connect with Heidi: charity-matters.com

Weekly Giving Challenge
Teach your algorithms that giving matters: search giving-related keywords, subscribe to a giving podcast, and share your favorite giving accounts so we can build a stronger network together.

Thanks to Victoria Hearst for her continued support of You Are What You Give.

Follow You Are What You Give at givewithus.com.

What does it take to build a national nonprofit from a simple act of awareness?

In this episode of You Are What You Give, I sit down with Joseph Gitler, founder and chairman of Leket Israel https://www.leket.org/en/, Israel's leading food rescue organization.

What began with one person paying attention to surplus food has grown into a nationwide operation that rescues and redistributes millions of pounds of food each year to Israelis in need.

We talk about:

• The early grit required to launch Leket
• What it takes to scale from local initiative to national infrastructure
• Building systems that move food quickly and responsibly
• Leading through crisis and economic pressure
• And what Purim - a holiday centered on hidden need and open-handed giving - teaches us about modern generosity

As Purim approaches, Leket is mobilizing to distribute significant food packages across Israel, ensuring families can celebrate with dignity.

This conversation is for nonprofit founders, leaders, fundraisers, and anyone asking:

How do you grow impact without losing mission?

How do you scale compassion?

If you care about food security, volunteer mobilization, or building sustainable nonprofit systems, this episode is for you.

Special thanks to Victoria Hearst for supporting You Are What You Give.