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We have been officially in the Name Image and Likeness (NIL) Era since July 2021. We actually did not realize it had been that long. Listen, we are for student-athletes getting financial compensation for what their presence and abilities bring to a college or university. The NCAA basically made boosting a legal operation compared to what they had ruled on in the past. This means a financial windfall for several student-athletes here in the U.S. and those from foreign countries as well.

With great power comes great responsibility, and we are now seeing more and more that these responsibilities can fall on more than just the student-athlete. There is more to choosing a college than just athletics, but what means more to an athlete....

Episode 203:

https://rss.com/podcasts/watch4thehook/2810959

Episode 202:

https://rss.com/podcasts/watch4thehook/2789864

Episode 183:

https://rss.com/podcasts/watch4thehook/2395794

Episode 149:

https://rss.com/podcasts/watch4thehook/1988629

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Choosing a college involves evaluating academic programs, total cost (Episode 202), location, campus culture, and career services to ensure a good fit. Key factors include assessing if the school offers your major, checking graduation rates, evaluating safety, and finding a campus environment where you can thrive. Tune into this episode to see what may help soon-to-be high school graduates decide which college or university is for them.

Here are some links to relevant episodes below!!!

Episode 202:

https://podcasts.apple.com/us/podcast/high-school-graduation-conversations-the-financial/id1633583105?i=1000766380706

Episode 183:

https://podcasts.apple.com/us/podcast/understanding-the-unmet-need-of-college/id1633583105?i=1000741633887

Episode 146:

https://podcasts.apple.com/us/podcast/the-legacy-i-leave-will-be-greater-than-me-part-2/id1633583105?i=1000700864384

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Every year, families of students graduating from high school and their families decide if going to college is the next step in their lives. In this day and time, we have stark reminders that this was not always the case for minorities. The battle over education possibly pre-dates any recording known to man because once "knowledge" was defined, the struggle for "power" soon followed. Tune in for a candid conversation about the money part of going to college.

Also, check these other episodes as well:

Episode 182: Using Home Equity to Finance Kids College Educations

https://media.rss.com/watch4thehook/feed.xml

Episode 183: Understanding the Unmet Need of College

https://media.rss.com/watch4thehook/feed.xml

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There are slogans like "banking made simple, what is in your wallet, or trust us, and we will help you". But what happens when those avenues are not there to help you? Financial institutions have good ways of doing business and bad ways of not doing business for certain people. These backdoor policies are methods banks use to circumvent standard regulations or controls. These policies can involve hidden fees or charges not disclosed to the customers.

Banks may use complex financial instruments to obscure risk levels. They have also been shown to be determined by several factors, including race, sex, and ethnicity. This leads to ethical concerns and potential legal repercussions. Tune into this episode and listen to see how to protect yourself and your business if you need to.

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Thank you all for Hooking Up With Us for 200 podcast episodes. We know most podcasts don't make it past episode 10, and we are eternally grateful for you all. We will recap some of our favorite podcast episodes and topics, and we want you all to ride down memory lane with us. Tune in and Watch4thehook as always.

#smallbusinesspodcasting #episode200 #milestoneepisode #smallbusinessowners #businessowners #helpingothers #skininthegame

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Back in 2023, on Episode 39: Understanding Premiumization, we talked about how sometimes doing more for your brand can help it stand out. The caveat to doing more for your business is that you may have to spend more on your business, and that can be a problem.

Premiumization did not uniformly decline as inflation rose; rather, it shifted from a broad-based trend to a more selective one, with consumers becoming more discerning about which products they deem worthy of a higher price tag. While some categories saw a pullback, many premium products remained resilient as customers opted for "affordable luxuries" or traded down in other areas to justify spending on higher-quality items.

Tune in to see you dial it back, stay the same, or went bigger during these harder economic times.

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Small business owners can expect enhanced digital tools, improved service, and continued tax relief from the IRS this Season. We would love to know who is there to help small businesses in the IRS with how they have gutted the Federal job sector since the beginning of 2025.

Every year, business tax filing criteria keep changing, and the tax deductions for small businesses get smaller and smaller year after year. They will say the "One Big Beautiful Bill Act (OBBBA) helps small businesses, but in actuality, it helps the Big/Large Business owners more than anything. Tune into this episode and see if you and your businesses are being helped or hindered this year.

#2025businesstaxes #filingtaxes #businesstaxes #personaltaxes #taxfilings

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The economic impacts of WAR are overwhelmingly negative, characterized by significant long-term Gross Domestic Product (GDP) losses, massive destruction of capital, increased public debt, and persistently high inflation!!!

While short-term gains can occur in specific sectors (like Defense) due to increased government spending- sometimes termed "military Keynesianism"- these gains are temporary, localized, and are usually outweighed by the disruption of civil production and the destruction of infrastructure. Tune in to this episode to hear how bad WAR is for Small Business Owners!!!