In this episode from the Digital Media Forum pop-up studio, Lara spoke with Joey Feghaly about one of the biggest debates in media today:

👉 Is TV still dominant, or has digital completely taken over?

From connected TV (CTV) and streaming platforms in MENA to the rise of the creator economy, Joey shares insights on how media consumption is evolving—and what it means for brands, marketers, and content creators.

🔑 What You’ll Learn:

- Why TV is still a dominant household medium (even in the digital age)
- The rise of Connected TV (CTV) and streaming platforms like Shahid
- How social media vs TV differ in user behavior (short-form vs long-form)
- How the creator economy (YouTubers, influencers) is reshaping traditional media
- Why digital + TV is not a competition
- Key trends shaping the future of media in MENA

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

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Connect with us 👇🏻

🌐 Website: https://www.visionvoices.me/
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🍎 Apple Podcast: https://podcasts.apple.com/us/podcast/vision-voices/id1606730600
🎧 Spotify: https://open.spotify.com/show/0A5UJzAORQtD9ib3q410ZL

Thank you for tuning in!

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Visit website: www.visionvoices.me

Is the traditional newsroom dead? Former White House Correspondent Tara Palmeri joins Lara during 1 Billion Followers Summit in Dubai to discuss her jump from legacy media (CNN, ABC, NBC) to becoming a top independent creator on YouTube and Substack.

In this interview, Tara breaks down:

- The Transition: Why she left the stability of legacy journalism to bet on herself.
- Rapid Growth: How she hit 130,000 subscribers by covering the Epstein story and high-stakes politics with an investigative lens.
- The Secret to Virality: Why "authentic confusion" and emotional resonance outperform dry, intellectual analysis.
- Consistency vs. The Algorithm: Why you can't afford "dark weeks" if you want to stay relevant.
- The Future of News: Why people trust creators more than the traditional "anchor desk" and how legacy institutions can learn from the creator economy.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

Visit website: www.visionvoices.me

In this interview from the 1 Billion Followers Summit, we sit down with Ian Schafer, Co-Founder and President of Ensemble. Ian breaks down the massive shift from traditional "linear" TV to a world where technology companies provide the pipes and creators provide the soul.

Ian explains why the B2B space is desperately lacking entertainment and how "The Office" is actually the perfect blueprint for modern business content. Whether you're a marketer obsessed with white papers or a creator trying to pitch a brand, this 11-minute deep dive will change how you view the "science and art" of attention.

Key Takeaways:

- The Issa Rae Blueprint: How a YouTube series became a hit on HBO and Netflix.
- Pitching the Algorithm: Why you aren't catering to an audience anymore—you’re catering to a "buyer" made of code.
- B2B vs. Entertainment: Why B2B content should be as enjoyable as the shows we watch at home.
- The Death of Overproduction: Why authenticity favors under-production and how to balance the two.
- Media vs. Tech: Why platforms like YouTube and TikTok don't want to be called "Media Companies."
- Monetizing the Audience: The real reason brands spend money and how creators can capitalize on it.

🔔 Don't forget to like, comment, and subscribe for more inspiring content! Hit the bell icon to stay updated with our latest episodes Lara Varlamova

Visit website: www.visionvoices.me