This week’s podcast episode features professional footballer and ecommerce entrepreneur Zack Chislett.

At just 23 years old, Zack is still playing professional football while building football brands that generate eight figures a year.

It all started with an order of 2,000 mini shin pads from China stored in his bedroom.

With little money and no prior ecommerce experience, Zack spent months posting 10 TikToks a day before anything started moving.

Then he went viral.

Now he runs @jogaglobal, @jogastarz, and @joga—having partnered with Samuel and Ruben Onuha, with the most recent brand (JOGA Bonito) in January already doing seven figures a month.

What really separates Zack isn't the numbers.

It's how he builds a brand competitors can't copy.

Most people think branding is a nice website and logo.

Zack proves it's so much more than that.

In this episode, we break down the journey from selling shin pads in a bedroom to building an 8-figure football brand.

We cover:

* How Zack turned selling shin pads into an 8-figure brand
* The MOAT framework that keeps competitors locked out
* How to become a leader and align your team with your mission
* The power of leveraging brand ambassadors

This isn't theory or surface-level branding advice.

It's a detailed insight into what it takes to build a brand that stands out in a competitive market.

If you have an ecommerce store that makes money but doesn't feel like a brand yet, this episode will show you how to close the gap.
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TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai.
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Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇
https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=21-06-26
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Follow our Socials:
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Podcast Instagram: https://www.instagram.com/theoclarkepodcast/

Guest's Instagram: https://www.instagram.com/zackchislett/
Guest's YouTube: youtube.com/@zackchislett

Guest's Brands:
JOGA Global | Founder: https://www.instagram.com/jogaglobal/
JOGA Starz | Founder: https://www.instagram.com/jogastarz/
JOGA | Co-owner: https://www.instagram.com/joga/
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CHAPTERS:

00:00:00 - How A Pro Footballer Built An 8-Figure Brand
00:04:28 - The Shin Pad Idea That Went Viral
00:08:41 - Why Football Players Buy These Products
00:12:43 - What Branding Really Means In Ecommerce
00:16:52 - Why Most Dropshipping Brands Never Win
00:21:18 - How To Find Products Customers Actually Want
00:25:41 - The Team Building Secret Most Founders Miss
00:29:47 - The Ad Strategy Behind Massive Growth
00:34:17 - Why Customers Keep Coming Back
00:38:22 - What A Real Brand Community Looks Like
00:42:30 - The Mindset Shift That Changes Everything
00:46:38 - The Questions Smart Founders Ask
00:50:57 - Why AI Will Destroy Most Ecommerce Stores
00:55:04 - How Ambassadors Make Brands More Trusted
00:59:26 - The Brand Moat Competitors Can't Cross

#dubai #podcast #entrepreneur

In this week's podcast, I sat down with Wurqun - a 22-year-old doing 2 million a month in ecommerce, who only started this journey 2 years ago.

From getting 25,000 into debt with credit cards while building a dropshipping store to generating 2M per month in revenue.

What changed everything wasn't a viral product or a lucky campaign.

It was the decision to stop testing random products, niche down, and build something real instead - a branded orthopedic footwear store.

And to truly focus on one customer, understand their needs and speak their language.

From there, everything compounded.

In this episode, Wurqun breaks down his full journey and what he has learned so far.

We cover:

- Why he switched from general dropshipping to a branded approach
- How he scaled to 2M/month by understanding his precise customer avatar and their needs
- How to hire A players - and why EQ matters more than IQ in the selection process
- How to organise workflow with your team and start working on the business, not in it
- The new brand he just launched - and why he's already thinking about 10M in year one

If you want to learn the step by step process behind building a successful branded dropshipping business, this one is a must watch.
---
TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai.
---
Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇
https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=22-02-26
---
FREE Live Training With Theo 👇
https://www.gadsecomacademy.com/registration?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=22-02-26
---
FREE Google Ads Dropshipping Skool Group 👇
https://www.skool.com/google-ads-ecom-academy-free-6052/about
---
Get Started With Private Processing👇
https://affiliate.privateprocessing.com/ref/x6v10s9a
---
Follow our Socials:
Theo's Twitter: https://twitter.com/TheoClarkePPC
Theo's YouTube: https://www.youtube.com/@TheoClarkePPC
Theo’s Instagram: https://www.instagram.com/theo_clarke
Podcast Instagram: https://www.instagram.com/theoclarkepodcast/
Guest's Instagram: https://www.instagram.com/w.rqun/
---
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---
CHAPTERS:

00:00:00 - From Losing Money to 2 Million a Month
00:04:30 - Why Branding Wins Over Random Product Testing
00:09:00 - The First Hires That Changed the Game
00:14:00 - Work On the Business Not In It
00:19:00 - The Creative Strategist That Scaled to 1M Plus
00:24:00 - Why EQ Matters More Than IQ in Hiring
00:29:00 - Building a Team That Removes Bottlenecks
00:34:00 - How to Go From 0 to 100K a Month
00:39:00 - The 3 Metrics That Control Your Ads
00:44:00 - Why Long Form Ads Convert Better
00:49:00 - How AI Is Saving Weeks of Work
00:54:00 - From 25K Debt to Smart Investing
00:58:30 - Think Bigger and Scale Like the Top Brands

#dubai #podcast #entrepreneur

This week’s podcast episode is different. I had the chance to sit down with Meta marketing expert Chris Erthel.

He’s helped over 142 ecommerce businesses scale their Meta advertising and has even consulted for mega-brands like Red Bull, Uniqlo, and Visa.

For the past 11 years, Chris has done Meta ads.

Obsessing over every detail, every test, every iteration that differentiates brands that struggle from brands that scale.

What really separates him is his testing discipline.

Most brands run a few tests and hope for the best.

Chris has a system—documented in thousands of rows of data—that turns creative testing into predictable growth.

In this episode, we break down 11 years of Meta advertising experience into one honest conversation.

We cover:

- Why most e-commerce brands are failing at Meta ads, and the one testing habit for you to master, that changes everything

- The exact workshop framework Chris uses when Fortune 500 brands fly him out to fix their advertising

- A counterintuitive landing page strategy that’s worked across dozens of brands (most people get this completely wrong)

- The ad format that accidentally hit nearly 4× ROAS on what was supposed to be just a branding campaign

- How to get the algorithm working for you instead of against you—and why most advertisers waste budget fighting it

This isn’t theory or surface-level, general tactics.

It’s a detailed insight into what it takes to build and operate at an elite ecom level.

If you care about scaling ecommerce brands through Meta, this episode is a must-watch.
---
TheoClarkePodcast: Bi-weekly podcast with top eCommerce entrepreneurs: brands, agencies & dropshippers, recorded in the heart of Dubai.
---
Make $10,000/Month in 90 Days (or Less) with Google Ads Dropshipping 👇
https://www.gadsecomacademy.com/google-ads-dropshipping?utm_source=youtube&utm_medium=podcast&utm_campaign=free-training&utm_content=01-02-26
---
FREE Live Training With Theo 👇
https://www.gadsecomacademy.com/registration?utm_source=youtube&utm_medium=podcast&utm_campaign=free-trainaing&utm_content=01-02-26
---
FREE Google Ads Dropshipping Skool Group 👇
https://www.skool.com/google-ads-ecom-academy-free-6052/about
---
Get Started With Private Processing👇
https://affiliate.privateprocessing.com/ref/x6v10s9a
---
Follow our Socials:
Theo's Twitter: https://twitter.com/TheoClarkePPC
Theo's YouTube: https://www.youtube.com/@TheoClarkePPC
Theo’s Instagram: https://www.instagram.com/theo_clarke
Podcast Instagram: https://www.instagram.com/theoclarkepodcast/
Guest's Instagram: https://www.instagram.com/chris_erthel/
Guest's Website: https://chriserthel.com/speeches/
---
Subscribe to the Podcast:
YouTube: https://www.youtube.com/@TheoClarkePodcast
Spotify: https://podcasters.spotify.com/pod/show/theoclarkepodcast
Rumble: https://rumble.com/user/TheoClarkePodcast
---
CHAPTERS:
00:00:00 - The Meta Ads System Behind Scaling 142 Ecom Brands
00:05:30 - How One Local Meetup Created a Global Ecom Advantage
00:10:30 - How Speaking on Big Stages Makes Elite Brands Chase You
00:16:12 - Why the Right Viewer Matters More Than Views
00:20:33 - How Brands Fix Ads When Growth Is Failing
00:25:35 - The Ad Testing Process Top Brands Rely On
00:31:19 - How to Make Ads People Can Feel and Trust
00:34:30 - Why Big Brands Fail When They Stop Testing Ads
00:38:15 - Street Interviews Turned into a Branding Ad That Makes Profit
00:41:10 - How Big Brands Use Ads to Teach Skills Before Selling
00:45:14 - One Tool to Connect 120 AI Services and Automate Workflows
00:49:41 - Using AI to break down what winning ads have in common
00:54:41 - How to find ads that spent millions and still run
00:59:26 - Why TikTok ads train better marketers than Meta
01:04:22 - How ads