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The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business

The Newsletter Podcast with Fexingo: Substack, Beehiiv, and Email Newsletter Business

By: Fexingo
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Every week, Lucas and Luna scrutinize the business of email newsletters — the platforms, the economics, the craft. From Substack's creator equity model to Beehiiv's ad-network play, they map the shifting landscape where independent writers and media companies collide. They examine real newsletters — Morning Brew, The Hustle, Lenny's Letter — to understand what drives growth, retention, and monetization. Lucas, a former journalist, pushes for the editorial side: How do you build a voice that compels opens? Luna, grounded in audience data, counters with open rates, churn curves, and unit economics. Together, they debate the tension between sponsored content and reader-funded models, the role of SEO and social distribution, and the fragility of a business built on a single inbox. This is not a how-to guide; it's a forensic look at a medium reshaping media. If you run a newsletter, think about starting one, or simply subscribe to a dozen, their conversations will change how you see that daily email. What happens when a writer's list becomes their primary asset — and what happens when it doesn't? #EmailNewsletter #Substack #Beehiiv #NewsletterBusiness #CreatorEconomy #MorningBrew #MediaBusiness #AudienceBuilding #OpenRates #Monetization #IndependentMedia #WriterEconomy #DirectToConsumer #NewsletterGrowth #ContentMarketing #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo© 2026 Fexingo. All rights reserved. Economics
Episodes
  • Why Newsletters Are Using Audio Editions to Grow Subscribers

    Why Newsletters Are Using Audio Editions to Grow Subscribers
    Jun 14 2026
    Episode 52 of The Newsletter Podcast explores the rising trend of audio editions in email newsletters. Lucas and Luna discuss how Substack's audio feature and Beehiiv's integration of audio versions are helping standalone writers and media companies boost subscriber loyalty and reach new audiences. They examine a specific case: a finance newsletter that added a 10-minute audio summary and saw a 15% increase in paid conversions within three months. The conversation covers production approaches, listener behavior data, and the economics of offering audio as a premium tier. Lucas argues that audio editions solve a key attention problem for busy subscribers, while Luna questions whether the production cost is justified for smaller newsletters. The hosts also touch on the competitive landscape—Spotify's podcast dominance versus independent newsletter platforms—and offer practical advice for writers considering the move. If these marketing conversations have sparked something you've actually used, consider supporting the show at buy me a coffee dot com slash fexingo. #Newsletter #Substack #Beehiiv #AudioEdition #EmailMarketing #ContentMarketing #SubscriberGrowth #Monetization #PaidSubscribers #ConversionRate #AudioContent #PodcastStrategy #CreatorEconomy #IndependentMedia #Marketing #FexingoBusiness #BusinessPodcast #TheNewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • How Newsletters Use Email Segmentation to Boost Open Rates

    How Newsletters Use Email Segmentation to Boost Open Rates
    Jun 14 2026
    In this episode of The Newsletter Podcast, hosts Lucas and Luna explore how email segmentation is transforming newsletter performance. They dive into a case study from a B2B SaaS newsletter that increased open rates by 22 percent by dividing its list into three behavioral segments: new subscribers, engaged readers, and lapsed subscribers. The conversation covers practical segmentation strategies, tools like ConvertKit and Mailchimp, and how small publishers can apply these tactics without a data science team. Lucas and Luna also discuss the trade-offs between personalization and over-segmentation, and how one writer turned a 12 percent open rate into 38 percent by simply sending different content to cold leads. Perfect for newsletter operators looking to move beyond blast emails and build deeper reader relationships. #EmailSegmentation #NewsletterGrowth #Substack #Beehiiv #OpenRates #EmailMarketing #ContentPersonalization #B2BSaaS #ConvertKit #Mailchimp #NewsletterTips #AudienceBuilding #MarketingStrategy #SmallPublisher #ReaderEngagement #EmailAutomation #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • How Newsletters Use Cross-Promotion Swaps to Grow Subscribers

    How Newsletters Use Cross-Promotion Swaps to Grow Subscribers
    Jun 13 2026
    In this milestone 50th episode, Lucas and Luna explore the strategy of cross-promotion swaps between newsletters — a low-cost, high-trust method for growing subscriber bases. They break down how a Substack writer in the solopreneur space partnered with three complementary newsletters in the remote-work and productivity niches to exchange sponsored mentions, resulting in a 22% subscriber boost over six weeks. The hosts discuss the key success factors: audience overlap of at least 30%, clear call-to-action placement, and proper tracking through unique referral links. They also cover common pitfalls like mismatched audience sizes and over-promotion fatigue. Lucas shares his own experience running a swap that backfired due to poor audience alignment, while Luna highlights a case where a Beehiiv auto-newsletter grew its list by 15,000 subscribers through a series of targeted swaps with adjacent fitness and wellness writers. This episode offers actionable advice for newsletter operators at any scale looking to grow organically without paid ads. #NewsletterCrossPromotion #SubstackGrowth #Beehiiv #NewsletterMarketing #EmailNewsletter #SubscriberGrowth #AudienceDevelopment #OrganicGrowth #EmailMarketing #NewsletterStrategy #CrossPromotionSwaps #ContentMarketing #Solopreneur #Marketing #Business #FexingoBusiness #BusinessPodcast #TheNewsletterPodcast Keep every episode free: buymeacoffee.com/fexingo
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    8 mins
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