How Newsletters Use Email Segmentation to Boost Open Rates

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How Newsletters Use Email Segmentation to Boost Open Rates

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In this episode of The Newsletter Podcast, hosts Lucas and Luna explore how email segmentation is transforming newsletter performance. They dive into a case study from a B2B SaaS newsletter that increased open rates by 22 percent by dividing its list into three behavioral segments: new subscribers, engaged readers, and lapsed subscribers. The conversation covers practical segmentation strategies, tools like ConvertKit and Mailchimp, and how small publishers can apply these tactics without a data science team. Lucas and Luna also discuss the trade-offs between personalization and over-segmentation, and how one writer turned a 12 percent open rate into 38 percent by simply sending different content to cold leads. Perfect for newsletter operators looking to move beyond blast emails and build deeper reader relationships. #EmailSegmentation #NewsletterGrowth #Substack #Beehiiv #OpenRates #EmailMarketing #ContentPersonalization #B2BSaaS #ConvertKit #Mailchimp #NewsletterTips #AudienceBuilding #MarketingStrategy #SmallPublisher #ReaderEngagement #EmailAutomation #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo

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