Women own 40% of all businesses in the United States and represent just over 1% of business exits.

Adrienne has thoughts about that, and she's not holding back.

In this solo episode, Adrienne makes the case that if your business can't run without you, it's not actually a business. It's a job with lipstick.

She walks through why female founders in particular get stuck in owner dependency, what it costs them, and what it actually looks like to start building a real exit.

What she covers:

• The difference between a business that's an asset and one that's a liability hiding in plain sight
• Why women represent 40% of business owners but just 1% of exits, and what that gap is actually telling us
• The identity trap: why stepping back feels like a betrayal, and why that feeling is keeping you stuck
• At least six different definitions of "exit" that have nothing to do with selling your business
• How removing owner dependency can two to three times the value of your business
• The dog food website story: a retired dentist, millions of monthly views, and a wife who couldn't inherit any of it
• Small business owners take an average of five days off per year, and 67% check in with work every day they're supposedly on vacation
• The 90-day test: if you had to step away from your business tomorrow, would it survive?
• The free Out of Office training and what Adrienne is covering there
  

Free training: level11leaders.com/OOO

⏱️ Time Chapters
00:00 Solo episode and kindergarten graduation chaos
04:10 Is your business an asset or a job with lipstick
08:30 The dog food website story
13:00 Women own 40% of businesses but represent 1% of exits
17:30 Why women exit unplanned and for less money
22:00 The identity trap and why stepping away feels like betrayal
27:30 Six versions of what an exit could actually look like
33:00 Owner dependency is costing you two to three times your valuation
37:00 The 90-day test
40:00 Out of Office free training and close

Most leaders think they're choosing between two options when it comes to feedback: be vague or just redo it yourself. Adrienne and Emily have a third take.

In this Dear Bossy episode, Adrienne and Emily tackle a listener question about how to give feedback that actually sticks.

They get into the difference between lazy and specific feedback, what it really means to delegate well, and why "make it stronger" does more harm than good.

What they cover:

• Why "make it stronger" and "make it better" are lazy feedback, not vague feedback, and what the difference actually means for your team
• The false choice between being too vague or rewriting everything yourself, and the third option most leaders miss
• How to turn subjective feedback into an objective standard your team can actually measure against
• The gap vs. the fix: why naming the gap gives people ownership, and handing them the fix takes it away
• What it looks like to give feedback on creative or preference-based work, and why rewriting with a walkthrough can actually be the fastest path to improvement
• How standards change over time and why updating your team is not a one-time event
• Emily's real example of getting "add more energy" as feedback and why it landed flat without context
• The ego trap: unconsciously setting people up to fail so you can stay the only one who can do it right

Submit your own Dear Bossy question: sortabossypodcast.com

⏱️ Time Chapters

00:01 Happy Tuesday and rainbow loom necklaces 04:05 Taylor-formations card of the week
06:21 The listener question
07:10 Emily's take: rewriting is not always the lazy option
09:47 The false choice and the third path
13:05 The ego trap in delegation
17:40 When standards change: the leader's responsibility to update the team
22:05 Emily's personal feedback example and user manuals
25:58 Choosing your hard: paying credit vs. paying cash
27:49 Wrap up

Some decisions don't feel like decisions. They feel more like a slow accumulation of clarity that finally gets too heavy to ignore.
Adrienne has been moving toward something for years. This is the episode where she names it out loud.

Adrienne and Emily sit down for a get-to-know-the-boss conversation that turns into much more than business.

They unpack what it actually looks like to trust your gut over a long period of time, why Adrienne's work is now specifically for women, and what it costs to finally stop trying to be something for everyone.

What they cover:

• Why Adrienne declared her work is for women only, and the personal losses and decisions over the past two and a half years that led her there
• The male anchors that shaped her life (her dad, her ex-husband, her business partnership) and what shifted when each one ended
• How she ended up in a business partnership with Mike and why her original work was always the foundation of it
• The four exits framework for female founders: sell, scale, step away, or succession plan
• Why trying to be for everyone made her content confusing and what it took to finally plant the stake in the ground
• Action creates clarity, not the other way around, and why waiting for confidence before taking a big step is backwards
• What it felt like to be energetically liberated after years of making hard decisions one at a time
• Emily's perspective from the outside: watching Adrienne go from turtling to fully lit up
• The woo-woo side of Adrienne that has always been there and is now getting more room to breathe

⏱️ Time Chapters
00:00 Happy Tuesday and outfit swaps
05:00 Mother's Day recaps
09:51 The throttle heard round the internet
12:42 Losing two anchors: divorce and her dad
16:01 Exiting the partnership and why it was time
17:00 Not anti-men, just for women
18:27 Making the brave decision vs. waiting for clarity
20:09 Emily: she was doing this work long before Mike 22:00 Why women haven't invested in themselves the same way
23:38 Being a divorcee and all the other things that add to the work
24:35 Removing owner dependency: the four exits
30:50 A friend to all is a friend to none
31:36 Picking a card (and manifesting perfectly)
31:56 Going all in on the woo
34:02 Sandbox vs. ocean
37:15 You never have perfect clarity before the hard decision
43:41 Action creates clarity, not the other way around
45:22 Unfailing belief that everything works out

When you're trying to move a business forward and the people closest to you won't budge, it is one of the hardest leadership situations there is. Especially when those people are a partner, a co-founder, or a family member.

A listener asked: how do you implement real organizational change when the people around you are resistant, including someone in your family?

Adrienne and Emily have been on both sides of this. They get into all of it.

What they cover:

• Why resistance from partners usually starts with you pulling back before they even push back
• How to build a vision compelling enough that people actually want to follow it -- and why most leaders skip this part
• The difference between announcing a change and selling a change, and why one works and the other doesn't
• If you're shrinking your ideas to make them more palatable before you even share them, you're surrounded by the wrong people
• What healthy partnership dynamics actually look like: clear ownership, immense trust, and always knowing who gets the final call
• Why 50/50 partnerships often create stalemates -- and the structural fix for it
• What to do when family is on the team and you're avoiding a necessary decision to protect the relationship
• The energy question: are the people around you raising your ceiling or quietly lowering it?
• Why your identity slowly shifts to match the average of the people you spend the most time with -- and why that should scare you into being more intentional about who's in the room
  

Submit a question: sortabossypodcast.com

Read Adrienne's article on communal misery.

⏱️ Time Chapters

00:01 Welcome and banter

13:01 Today's question: how do you implement change when partners and family members resist?

14:28 Start with the vision -- everything else is a sales pitch

16:00 Pushback vs. pullback: why resistance is often your own energy coming back at you

19:00 Emily's take: if you're constantly dimming yourself, you're in the wrong room

20:39 When you're not even excited about your own idea before you share it

22:01 You slowly become the average of the people around you

24:02 Making conscious choices about who gets to be in your orbit

25:24 What Adrienne knows about the person who asked this question -- and what she sees

26:24 Finding synergy in a partnership without abandoning who you are

28:31 How to communicate with partners before you take it to the team

30:17 Leadership has to pull the team forward -- not fight itself in front of them

31:00 What the best partnerships actually look like: ownership, trust, and a tiebreaker

31:38 Why 49/51 beats 50/50 every time

32:45 The tiebreaker board member role -- and when to bring one in

33:35 If you have decision-making authority, use it

34:26 When family is involved: get a mediator, not a miracle

35:06 The business has to come first if you want it to survive

Resentment in business does not usually arrive all at once. It builds. And by the time most people name it, it has already started spreading to the team, the clients, and the work itself.

Emily has worked alongside Adrienne for almost 10 years. She has watched the seasons shift. She has always had questions. In this episode, she finally asks them out loud.

What they cover:

• Whether Adrienne has actually resented her business -- and what she's willing to say honestly about that
• The martyr trap: stopping your own paycheck to protect the team, and why the team never asked you to do that
• Why making huge decisions based on boredom is usually a trap
• Why "be bored and rich" is actually a legitimate strategy
• What happens when you make your business responsible for your purpose, your identity, your joy, and your sense of self.
• How Adrienne's work with The Adventure Project changed how she thought about money and what the business was actually for
• Emily's perspective: what it looks like to watch a business owner disengage from the outside, and what she's had to learn about when to hold the line and when to let go
• Where to start when resentment is building: values, communication, and not letting it sit
  
  Submit your own question: sortabossypodcast.com

  Learn more about The Adventure Project: adventureproject.org

⏱️ Time Chapters

00:01 Welcome and banter

07:20 Emily asks the question she's held for 10 years

08:44 Adrienne's honest answer

10:30 The martyr trap

13:45 Resentment vs. boredom

14:39 Be bored and rich

15:06 When the business becomes your everything

19:32 The Adventure Project and why it changed how Adrienne thinks about money

24:10 Fund great nonprofits -- don't start your own

26:00 What disengagement looks like from Emily's side

30:11 Where to look first when resentment is building

33:23 The cycle of doom

34:19 Don't ignore it. Don't blow it up. Investigate it.

You don't actually need to hire three people. You probably need to stop thinking in extremes first.

This week, a listener asked the question, "I need an EA, an ops person, and someone for client delivery -- but I only have the budget for one. Who do I hire first?"

The answer is not who. It's what. And it's probably sooner and smaller than you think.

Adrienne and Emily break down how to actually make this decision, why most people wait too long to hire anyone, and what to do if you can't afford a full-time person but genuinely can't keep doing everything yourself.

What they cover:

• Why "I can only afford one hire" is usually a thinking problem, not a budget problem
• The gig economy case for hiring smaller and sooner instead of waiting for the full-time budget
• Why three separate roles might actually be one person -- and how to figure that out
• Stop hiring by title. Start by identifying which activities need to come off your plate first
• The two ways a hire actually generates ROI: they do revenue-generating work, or they free you up to do it
• Why freeing up your time only works if you're actually spending that time on something more valuable
• How to figure out whether to hire for EA, ops, or delivery -- and why the answer depends on where your time is actually going
• Delegation is a muscle. Don't start with the 100-pound weights
• What energy drain has to do with who you hire first
• Why AI agents are not a shortcut if you can't already delegate clearly to a human
  

Submit a Dear Bossy question or listener question: sortabossypodcast.com

Follow Adrienne on Instagram

⏱️ Time Chapters

00:01 Welcome and banter

09:33 Today's question: EA, ops, or delivery -- who do you hire first when you can only afford one?

10:02 Why one size fits all doesn't work here

11:21 Stop living in all-or-nothings: you don't need a full-time person to start

12:15 The gig economy makes smaller, sooner hiring more accessible than ever

13:35 It might not be three people -- it might be one person with overlapping strengths

16:10 The only two ways a hire actually generates ROI

17:59 Track your time first -- you cannot make this decision without the data

18:57 Delivery vs. EA: which one actually opens up revenue capacity?

19:26 Delegation is a muscle. Start with the five pound weights

21:04 Hire for what drains you most, not just what takes the most time

22:19 AI agents are not a workaround if you can't delegate clearly to begin with

23:45 How to figure out what to automate vs. what actually needs a human

24:41 The time tracking case -- know exactly how many hours you need before you hire

25:34 Final thoughts: start smaller, start sooner, and use your freed-up time intentionally

Every business dips. If yours hasn't yet, you just haven't been in it long enough.

This week a listener asked one of the most real, vulnerable questions we've gotten: revenue is down, you need to let someone go, now what?

How do you actually reabsorb their role without drowning, and how do you ramp back up when you're ready?

Adrienne and Emily have both lived this. They get into the full picture, the mindset, the framework, and what it actually looks like inside a small team going through a contraction.

What they cover:

• Why dips are not a sign you're failing, and why one investor won't back anyone who hasn't had one
• The difference between letting someone go for performance vs. letting someone go because the business has changed direction, and why the second one is actually harder
• How to look at your team like a coach, not a friend: who do you need for where you're going, not where you've been
• The 4T framework for reabsorbing a role: Trash, Trim, Transfer, and where AI fits in now
• Why you should do a time audit before you reassign anything
• How to keep team morale up when the remaining people are scared they're next
• What to do when someone has to absorb a role that isn't in their natural strengths -- and why giving them grace and space matters more than speed
• The clean slate exercise: if you were starting from zero, what would you actually build?
• Why limited resources produce better creativity than unlimited ones
• How to leave the door open with people you let go -- and why that matters more than you think

Submit your own questions at www.sortabossypodcast.com

⏱️ Time Chapters

00:01 Welcome and banter

13:16 Today's question: revenue is down, someone needs to go -- how do you reabsorb their role?

13:45 If you haven't had a dip, you haven't been in business long enough

15:40 Contraction and expansion: this is just part of it

16:37 When the business changes direction and good people no longer fit the new model

17:29 How to evaluate your current team against where the business is actually going

18:27 Why financial pressure sometimes forces the business decision you should have made months ago

19:49 Ask yourself: if this were a client's business, what would you tell them to do?

20:16 Start with a time audit -- know what's on everyone's plate before you reassign anything

20:46 The 4T framework: Trash, Trim, Transfer, and where AI comes in

23:28 Reabsorbing tasks into the remaining team: aligning strengths and capacity

24:20 How to keep morale up and make reabsorption feel like an opportunity, not a burden

25:41 Give people grace when they're learning something new -- especially if the previous person made it look easy

27:34 The clean slate exercise: go from zero to one instead of ten to one

30:23 Adrienne's own contraction story and what she had to reabsorb herself

33:27 You're not failing. The metrics just changed.

34:26 How to leave the door open with people you let go

Dear Bossy is the advice column format of Sorta Bossy.

Today's question, from an anonymous listener:

"I send my team emails asking for updates, input, or confirmation, and half the time I just get nothing. I can see they read it, but they don't reply. Then I have to follow up in Slack or hunt them down in person, and suddenly they're like, yeah, I saw that. What am I supposed to do? Send a carrier pigeon? I feel like I'm nagging them constantly just to get basic communication.
"

Adrienne and Emily flip this one on its head. The team is not the problem. The system is.

What they cover:

• Why emailing your team for updates is the first thing to fix, not the last
• The single communication channel rule and what happens when teams are operating across email, Slack, Voxer, WhatsApp, and the project management tool all at once
• Why asking for updates is actually asking your team to do extra work that reduces everyone's efficiency
• The daily standup format: wins, concerns, and tomorrow
• How a project management tool with a Slack integration can give you visibility without a single follow-up email
• Why constantly asking for confirmation quietly signals that you don't trust your team
• How faster feedback loops prevent the thing leaders hate most: finding out the deadline isn't happening the day before it's due

Submit a Dear Bossy question: sortabossypodcast.com

⏱️ Time Chapters

00:01 Welcome to Dear Bossy

05:12 Today's question: my team won't reply to my emails

07:34 Fix this first: pick one communication channel and stick to it

09:06 Emily's take from the team member side: why are you emailing when the answer is in the dashboard?

10:12 What you actually need: a project management system with real visibility

11:09 The daily standup: wins, concerns, and tomorrow

12:36 How concerns and roadblocks create a low-stakes space for honesty

13:57 Stop asking for updates -- it is not their job to babysit you

15:45 Why constant confirmation requests quietly destroy trust

16:01 How a project management system eliminates the late-night "did they do that?" spiral

17:55 Faster feedback loops: how to find out a deadline is slipping before it's too late

18:25 Making standups visible to the whole team so others can step in and support

19:22 The bottom line: there should be no reason to email your team for internal updates

21:47 Rapid Fire with Adrienne

Transcript