Is It a Business or a Job With Lipstick?
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Narrated by:
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By:
Women own 40% of all businesses in the United States and represent just over 1% of business exits.
Adrienne has thoughts about that, and she's not holding back.
In this solo episode, Adrienne makes the case that if your business can't run without you, it's not actually a business. It's a job with lipstick.
She walks through why female founders in particular get stuck in owner dependency, what it costs them, and what it actually looks like to start building a real exit.
What she covers:
- The difference between a business that's an asset and one that's a liability hiding in plain sight
- Why women represent 40% of business owners but just 1% of exits, and what that gap is actually telling us
- The identity trap: why stepping back feels like a betrayal, and why that feeling is keeping you stuck
- At least six different definitions of "exit" that have nothing to do with selling your business
- How removing owner dependency can two to three times the value of your business
- The dog food website story: a retired dentist, millions of monthly views, and a wife who couldn't inherit any of it
- Small business owners take an average of five days off per year, and 67% check in with work every day they're supposedly on vacation
- The 90-day test: if you had to step away from your business tomorrow, would it survive?
- The free Out of Office training and what Adrienne is covering there
Free training: level11leaders.com/OOO
⏱️ Time Chapters
00:00 Solo episode and kindergarten graduation chaos
04:10 Is your business an asset or a job with lipstick
08:30 The dog food website story
13:00 Women own 40% of businesses but represent 1% of exits
17:30 Why women exit unplanned and for less money
22:00 The identity trap and why stepping away feels like betrayal
27:30 Six versions of what an exit could actually look like
33:00 Owner dependency is costing you two to three times your valuation
37:00 The 90-day test
40:00 Out of Office free training and close