Andy Freed is the CEO of Virtual, Inc., a strategic consulting, marketing, and professional services firm that

supports mission-driven organizations facing multi-dimensional challenges in technology, healthcare, financial services, and life sciences. These include membership groups that unite some of the world’s largest

brands — like Microsoft, Meta, and Google — to collaborate on shared industry goals. Virtual has been

recognized as a best place to work, guided by integrity, collaboration, and client-first values.

With more than 30 years of experience leading organizations through growth and transformation, Andy

knows that the best leaders succeed through clear, compelling communication. He has a rare gift for crafting

stories and messages that resonate deeply, sparking action, inspiring alignment, and elevating performance — whether he’s uniting global coalitions, coaching CEOs, or building high-performing teams.

Andy is even more fanatical about communicating to inspire than he is about Bruce Springsteen (and that’s saying a lot) — it’s his life’s work. From keynote performances to small-group strategy sessions, he brings energy, clarity, and intention to every interaction. Andy’s passion for leadership communication shines through not only in his professional work but also extends to his deep commitment to community engagement. He chairs the boards of MelroseWakefieldHealthcare and Friends of Harvard Water Polo and serves on the boards of Tufts Medicine, Harvard Club of Boston and the Sustainable Media Center. He’s also a former Chair of the Harvard Varsity Club and served on the board of the Massachusetts Hospital Association.

Greg Hawks is a keynote speaker, author, and corporate culture specialist who challenges leaders and teams to Act Like an Owner. For more than 25 years, he has partnered with organizations across the country to reshape culture, deepen trust, and activate ownership mindsets. Earlier in his career, Greg spent a decade as Executive Director of a nonprofit, leading teams through complex challenges and building environments where people contributed their best. That experience became the foundation for his work with companies of every size, from ESOPs and credit unions to Fortune 500 corporations and national associations.

In his upcoming book, Act Like an Owner: Five Unlocks for

Creating Culture People Love and Results Leaders Need, Greg introduces vivid metaphors and frameworks such as

Owners, Renters, Vandals, the Five Unlocks, and the 3D Plan for designing culture intentionally. Known for his energetic presence, distinctive language, and practical strategies, Greg equips executives and employees alike to re-engage, increase accountability, and spark growth. Today, his work transforms workplaces into ecosystems where an ownership culture becomes the competitive advantage.

ChristoffelSneijdersis an MCC coach, behavioral expert, and creator of the 3 Brains Intelligence Theory—an approach that integrates neuroscience, coaching, and emotional intelligence by aligning the Head, Heart, and Gut. He has trained over 12,000 people in 33 countries and speaks on leadership, trauma, burnout, and personal transformation from a deeply embodied, science-based perspective.