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Podcast Authority Architect

Podcast Authority Architect

By: Jenn Dragonette
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Are you wondering why your podcast is not growing? You have a mission that matters, you are showing up consistently, and something is still not working. You are burnt out creating content from scratch every week, spread across platforms that drain you, and quietly wondering why nothing is compounding. The answer is almost never more content. It is almost always the foundation. Podcast Authority Architect is for the healer, the coach, the thought leader, and the change-maker who is done performing for algorithms and ready to build a podcast that actually compounds. If you have been searching for how to grow your podcast, how to monetize your podcast, how to use Substack for podcasters, or why your podcast is not converting listeners into clients, you are in the right place. Every episode delivers one thing you need to know and one 15-minute action you can take this week. Real growth. Real relationships. Real income. Without burning yourself down to keep it alive. People first. Always. You are not here to make a ripple. Let's build your tsunami.2025 DBA Dragonette Productions Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • The SEO Strategy Podcasters Can't Ignore in 2026 with Darcy Sullivan

    The SEO Strategy Podcasters Can't Ignore in 2026 with Darcy Sullivan
    Jun 17 2026

    SEO is evolving fast, and if you're a podcaster with a brick-and-mortar business or a local presence, you cannot afford to sleep on this. I brought in Darcy from the Clinic Marketing Podcast to break down exactly what's changing, what's staying the same, and how to make sure your ideal clients can actually find you, whether they're searching on Google, using voice search, or asking AI to do the work for them.

    We dug into what I call "boring fingers" SEO, because how we think and how we type are two completely different things. Your potential clients are not searching the way you talk about your services. They're searching their problems, and if your website, your Google Business Profile, and your content aren't built around those words, you're invisible. Darcy walked us through the SEO cookie framework, on-page, off-page, and the sweet stuff in the middle that holds it all together, which is knowing your people deeply enough to speak their language online.

    We also tackled the AI content question head-on, because I know most of you are using transcripts and AI tools to create blog content, and you needed clarity on what's actually working versus what's hurting you.

    Spoiler: Using AI with your voice is very different from letting AI replace it entirely.

    Connect with Darcy Sullivan

    https://propelyourcompany.com/

    Discovery call https://calendly.com/propelyourcompany/discovery-call

    Google Business Profile Guide - https://propelyourcompany.com/gmb-checklist/

    Free SEO training - https://propelyourcompany.com/register-clinic-seo-workshop/

    Ready to build the foundation your podcast business actually needs?

    Join me over on Substack and let's connect: https://jenniferdragonette.substack.com/

    Grab a seat at the free Substack for Podcasters masterclass: https://tidycal.com/jenndragonette/ssmasterclass

    Book your Substack Remodeling Intensive (use code PODINSIDER): https://tidycal.com/jenndragonette/substack-planning-intensive
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    42 mins
  • How to Monetize Your Podcast Content on Substack

    How to Monetize Your Podcast Content on Substack
    May 6 2026
    Are you sitting on a gold mine of past podcast episodes and courses that are currently collecting digital dust? It is time to stop just repurposing your content and start remodeling it for a platform that actually rewards depth, connection, and community. I'm diving into why Substack is the ultimate tool for podcasters and thought leaders who want to build a real business. We explore the crucial difference between copy-pasting content and remodeling it to fit a newsletter format. You will learn how to turn your existing transcripts into a recurring revenue stream while building an email list faster than ever before. I'm sharing the three rooms of Substack strategy. The front porch for free subscribers, the inner circle for paid members, and the founding members level. This approach allows you to open an energetic exchange with your audience, making it much easier to convert them into high-end coaching clients later. If you are tired of the social media rat race and want to focus on meaningful conversations, Substack is where you need to be. Chapters 0:00 Why Substack is a Gold Mine 2:15 Repurpose vs Remodel 4:45 Building Your Email List and Revenue 7:30 Monetization Strategy 10:00 Using Notes and Community for Growth 12:45 Why Readers are Leaders in Business If you are ready to take your content to the next level, join our next masterclass. We keep the sessions small with only 20 seats so everyone can get a hot seat session to rework their content live. Click the link in the description to join the Substack for Podcasters and Thought Leaders masterclass and start making a bigger impact today.
    SIGN UP HERE: https://tidycal.com/jenndragonette/ssmasterclass
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    17 mins
  • How Substack Actually Converts (And Why Podcasters Are the Best Positioned to Win)

    How Substack Actually Converts (And Why Podcasters Are the Best Positioned to Win)
    Apr 29 2026

    Join Yana's Viral Notes Creator + QUEST HERE

    In Part 2 of my conversation with Yana, we get into the part most people never talk about. Not just how to show up on Substack, but how it actually converts into real revenue and why podcasters are uniquely positioned to win on this platform.

    Yana's free-to-play conversion rate sits at 10%. The industry average is 1 to 3%. We break down why Substack attracts subscribers who are already ready to buy, how the recommendation feature grows your list on autopilot, and what it actually takes to engage on the platform without it becoming another full-time job.

    We also get into automation. Yana built a system that takes her Substack content and distributes it across Instagram, TikTok, Pinterest, LinkedIn, and YouTube without her having to touch any of it. And for podcasters specifically, she makes the case that your episode archive is already a content library and a product waiting to be built.

    CONNECT WITH YANA

    Join Yana's Viral Notes Creator + QUEST HERE

    Unplugged with Yana (Substack) HERE

    CONNECT WITH JENN

    Ready to take your next step toward building a business from story? Head over to Substack to join the community or book your podcast audit at podcastcpr.com to get your business moving forward again. Don't forget to like and subscribe for more insights on building a business with heart.

    SUBSTACK: https://jenniferdragonette.substack.com/

    PODCAST CPR AUDIT http://podcastcpr.com/

    Chapters 0:00 Rebranding with the Substack Quest 3:15 Why You Need a Product Before an Audience 6:40 Substack vs Social Media Engagement 9:50 Understanding High Conversion Rates 12:30 Tangible Products for Paid Subscribers 15:20 Realistic Time Management and AI Tools 18:45 Automating Your Social Media Presence 21:10 Building Community and Closing Thoughts
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    24 mins
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