Episodes

  • The Amazon PPC DST Bug Costing You 15 Percent ROAS

    The Amazon PPC DST Bug Costing You 15 Percent ROAS
    Jun 8 2026
    Lucas and Luna uncover a silent ROAS killer inside Amazon PPC: the campaign-level dynamic bidding setting that Amazon quietly defaults to 'down only' on certain new campaigns. Lucas explains how Amazon's 'dynamic bids down only' logic actually over-adjusts on high-converting placements, leaving advertisers paying more for traffic that would have converted anyway. Luna brings data showing a 15-year-old ecommerce brand that recovered 14.8% ROAS just by switching to 'dynamic bids up and down' and lowering their placement multiplier. They walk through the math, the auction mechanics, and why most advertisers never check that dropdown. Includes the 'buy me a coffee' donation segment mid-conversation. #AmazonPPC #DynamicBidding #ROAS #PPCMistakes #PaidAds #Ecommerce #AmazonAds #BidStrategy #AdOptimization #PerformanceMarketing #Marketing #Business #AmazonSellers #FexingoBusiness #BusinessPodcast #DigitalAdvertising #SponsoredProducts #AdSpendWaste Keep every episode free: buymeacoffee.com/fexingo
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    10 mins
  • How Bidding on Your Competitors Brand Names Wastes Ad Budget

    How Bidding on Your Competitors Brand Names Wastes Ad Budget
    Jun 8 2026
    Episode 38 of Performance Marketing with Fexingo dives into the costly trap of competitor brand bidding. Lucas and Luna reveal how bidding on rival brand terms often drains ROAS, citing a DTC skincare case where the tactic generated a 2.1 ROAS versus 6.8 on branded terms. They walk through the data: high click-through rates but abysmal conversion rates, inflated cost-per-click, and the hidden problem of accidental brand-search overlap. Lucas shares a simple campaign structure fix—segmenting competitor terms into a separate campaign with conservative bids and strict negatives—that cut wasted spend by 40 percent for a mid-market supplement brand. Luna challenges whether competitor bidding ever works, and they debate scenarios like conquesting in categories with low loyalty. The episode also touches on platform-specific quirks: Amazon PPC brand defense, Google Ads bidding wars, and the ROAS leak when your own brand bids are cannibalized. No fluff, just actionable performance marketing strategy. #PerformanceMarketing #PaidAds #GoogleAds #AmazonPPC #BrandBidding #CompetitorBidding #ROAS #AdSpendWaste #PPCStrategy #DigitalMarketing #DTC #MarketingROI #SearchAds #BidManagement #AdOptimization #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    11 mins
  • Your Amazon PPC TACoS Is Higher Than You Think

    Your Amazon PPC TACoS Is Higher Than You Think
    Jun 7 2026
    Episode 37 dives into Total Advertising Cost of Sale (TACoS) on Amazon—a metric most sellers misunderstand. Lucas explains why a 'good' ACOS can hide a dangerous TACoS, using the example of a seller who spends $50,000 on ads to drive $200,000 in sales but sees organic revenue flatline. Luna shares data from an agency client whose TACoS jumped from 12% to 18% over six months despite stable ACOS. The hosts break down how to calculate true TACoS, why Amazon's organic algorithm penalizes ad dependence, and three actionable levers to lower TACoS without sacrificing volume. Specific strategies include adjusting bid multipliers for top-of-search placement, defending brand terms with exact-match campaigns, and using dayparting to avoid wasteful spend during low-conversion hours. No fluff—just a tactical framework to stop overpaying for sales you'd get anyway. #AmazonPPC #TACoS #ACOS #PaidAds #PerformanceMarketing #Ecommerce #AmazonFBA #PPCManagement #AdSpend #OrganicRevenue #SearchTermReport #BidManagement #Dayparting #SponsoredBrands #SponsoredProducts #AdvertisingROI #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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    6 mins
  • The Amazon PPC Brand Defense Bid That Actually Works

    The Amazon PPC Brand Defense Bid That Actually Works
    Jun 7 2026
    Lucas and Luna break down why defending your brand terms on Amazon PPC is harder than it looks, and how one mid-market CPG brand reduced cost-per-click by 22% while holding 94% impression share against competitors. They explain the difference between brand defense and brand conquesting, why your own brand terms are an auction you can't afford to ignore, and a simple script to check if your campaign structure is leaking budget to competitors. No fluff, just a tactical angle most sellers overlook. #AmazonPPC #BrandDefense #SponsoredBrands #PerformanceMarketing #AmazonAds #PaidAds #ROAS #Ecommerce #CPGBrand #Marketing #FexingoBusiness #BusinessPodcast #AdvertisingStrategy #PpcManagement #BrandConquesting #ImpressionShare #CostPerClick #AmazonSellers Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
  • The Amazon PPC Bidding War You Are Losing to Retail Giants

    The Amazon PPC Bidding War You Are Losing to Retail Giants
    Jun 6 2026
    Episode 35 unpacks a quiet but costly dynamic in Amazon advertising: the structural advantage large retailers and brand owners have in Amazon's real-time bidding auction. Lucas and Luna walk through how a brand with deeper pockets can bid higher on the same keyword, push smaller sellers into inefficient ad placements, and inflate ACoS across the category. They explain Amazon's 'second-price auction plus floor' mechanism, why bid multipliers from large catalog retailers compound the advantage, and what smaller advertisers can actually do about it — from dayparting and placement-level bid adjustments to focusing on long-tail search terms that the big players ignore. No panic, just a clear-eyed look at how the auction math works against you and the tactical responses that still move the needle. #AmazonPPC #BiddingStrategy #RetailGiants #ACoS #SponsoredProducts #AdAuction #SecondPriceAuction #BidMultiplier #LongTailKeywords #Dayparting #PlacementAdjustments #MarketingStrategy #PerformanceMarketing #FexingoBusiness #BusinessPodcast #AmazonSeller #EcommerceAds #PPCCost Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
  • The ROAS Leak in Your Amazon PPC Sponsored Brands Campaign

    The ROAS Leak in Your Amazon PPC Sponsored Brands Campaign
    Jun 6 2026
    Episode 34 of Performance Marketing with Fexingo. Lucas and Luna uncover a hidden ROAS drain in Amazon PPC Sponsored Brands campaigns. They walk through a specific case: a kitchen-gadget brand spending $120,000 a month on Sponsored Brands, only to find 31% of that budget was going to existing customers — thanks to Amazon's default 'any audience' setting. They explain how to audit the 'new-to-brand' metric by campaign, set up a negative audience of past purchasers, and restructure ad groups to exclude brand-term cannibalization. The episode also covers why dayparting for Sponsored Brands is different from Sponsored Products, and when a 'conquesting' strategy actually works. Practical, data-heavy, and directly actionable for any Amazon seller running PPC. #AmazonPPC #SponsoredBrands #ROAS #PerformanceMarketing #NewToBrand #AdWaste #AmazonAdvertising #PPCOptimization #EcommerceAds #MarketingPodcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #AdAudit #CustomerAcquisition #AdSpendEfficiency #AmazonSeller #PPCStrategy Keep every episode free: buymeacoffee.com/fexingo
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    9 mins
  • Your Amazon PPC Ad Placement Multiplier Is Overpaying

    Your Amazon PPC Ad Placement Multiplier Is Overpaying
    Jun 5 2026
    Lucas and Luna dig into a silent ROAS killer on Amazon: the ad placement multiplier. Most sellers set a flat percentage for top-of-search or product page bids, but Lucas explains why Amazon's algorithm dynamically adjusts those multipliers based on placement-level conversion rates. He walks through a concrete example showing how a 50% top-of-search modifier can actually cost you 80% more per click if you don't account for placement-specific ACoS. Luna challenges whether the multiplier even works the same across categories, and they discuss a simple spreadsheet hack to reverse-engineer your true placement ROAS. No fluff, just the math behind the bid. #AmazonPPC #AdPlacement #ROAS #PerformanceMarketing #PaidAds #AmazonAdvertising #BidManagement #TopOfSearch #ProductPageBids #ACoS #SponsoredProducts #EcommerceAds #AmazonSellers #PPCOptimization #AdMultiplier #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo
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    7 mins
  • Your Amazon PPC Bids Are Overpaying on Dayparting Blind Spots

    Your Amazon PPC Bids Are Overpaying on Dayparting Blind Spots
    Jun 5 2026
    Lucas and Luna uncover a silent ROAS killer in Amazon PPC: ignoring dayparting. Using real data from a kitchen gadget seller, they show how blanket ad schedules waste up to 30% of spend during low-conversion hours. Lucas breaks down the math of adjusting bids by time-of-day using Amazon's portfolio bid adjustments, and Luna shares a counterintuitive finding from a pet brand that saw higher ROAS at 2 AM. They discuss how to pull your own hourly data from the Campaign Manager report, avoid over-optimizing into noise, and set up simple bid floors that capture late-night impulse buyers without bleeding budget. No third-party tools required—just an afternoon of spreadsheet work. #AmazonPPC #Dayparting #AmazonAdvertising #PPCStrategy #ROAS #EcommerceMarketing #PerformanceMarketing #AmazonSeller #AdSpendOptimization #BidManagement #HourlyBidding #FexingoBusiness #BusinessPodcast #MarketingPodcast #PaidAds #DirectResponse #AmazonBrandRegistry #AdAttribution Keep every episode free: buymeacoffee.com/fexingo
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    11 mins