The ROAS Leak in Your Amazon PPC Sponsored Brands Campaign

Failed to add items

Sorry, we are unable to add the item because your shopping cart is already at capacity.

Add to basket failed.

Please try again later

Add to wishlist failed.

Please try again later

Remove from wishlist failed.

Please try again later

Adding to library failed

Please try again

Follow podcast failed

Unfollow podcast failed

The ROAS Leak in Your Amazon PPC Sponsored Brands Campaign

Listen for free

View show details

Episode 34 of Performance Marketing with Fexingo. Lucas and Luna uncover a hidden ROAS drain in Amazon PPC Sponsored Brands campaigns. They walk through a specific case: a kitchen-gadget brand spending $120,000 a month on Sponsored Brands, only to find 31% of that budget was going to existing customers — thanks to Amazon's default 'any audience' setting. They explain how to audit the 'new-to-brand' metric by campaign, set up a negative audience of past purchasers, and restructure ad groups to exclude brand-term cannibalization. The episode also covers why dayparting for Sponsored Brands is different from Sponsored Products, and when a 'conquesting' strategy actually works. Practical, data-heavy, and directly actionable for any Amazon seller running PPC. #AmazonPPC #SponsoredBrands #ROAS #PerformanceMarketing #NewToBrand #AdWaste #AmazonAdvertising #PPCOptimization #EcommerceAds #MarketingPodcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #AdAudit #CustomerAcquisition #AdSpendEfficiency #AmazonSeller #PPCStrategy Keep every episode free: buymeacoffee.com/fexingo

No reviews yet