Many small law firms know they need better marketing, but they do not always know where to start.

In this episode of Muhami Matters, Chris Adams speaks with Liz Williams, Founder of Marketing Strategia, about why small and growing law firms often struggle with marketing, why scattered tactics rarely produce consistent results, and how firms can build clearer routes to growth.

Liz explains why smaller firms can fall into the “missing middle”: too small for a full agency relationship, but still needing more than generic marketing content. The conversation covers referrals, websites, client intake, trust signals, business development, marketing literacy and why law firms should make clearer strategic decisions before spending money on execution.

Chris and Liz also discuss why marketing and business development need to work together, why responsiveness can make or break marketing spend, and why a law firm website must be more than an expensive digital brochure.

Guest

Liz Williams

Founder, Marketing Strategia

LinkedIn: https://www.linkedin.com/in/liz-williams-mba

Website: https://marketingstrategia.com

YouTube: https://www.youtube.com/@marketingstrategia

LinkedIn: https://www.linkedin.com/company/marketing-strategia/

Facebook: https://www.facebook.com/marketingstrategiallc

Host

Chris Adams

Founder, Muhami and CJA Consulting

LinkedIn: https://www.linkedin.com/in/chrisadamsdxb/

CJA Consulting: https://www.cjaconsult.com

Chapters

00:00 Trailer highlights

01:11 Introduction to Liz Williams and Marketing Strategia

02:54 Why Marketing Strategia was created

04:15 The marketing gap facing smaller law firms

05:12 Why law firms need structure, not just legal talent

06:16 The “missing middle” in legal marketing

07:30 What lawyers often misunderstand about marketing

08:37 Why brand is more than colours and visuals

11:17 Marketing, business development and sales in law firms

13:11 Why client intake can make or break marketing spend

15:04 Diagnosing the real marketing problem

18:07 Why tactics should not come before strategy

20:32 How long firms should give a campaign

22:55 Trust signals smaller firms need to get right

27:32 Why marketing becomes overwhelming for lawyers

30:34 Why the full-service agency model can be difficult

35:10 Outputs without commercial direction

38:43 What firms need before hiring marketing vendors

40:00 Marketing Strategia’s membership model

45:11 Why a membership model, not a course or agency package

47:24 Who inside the firm uses the membership

49:29 What marketing advice can be productised

52:38 How marketing and BD work together

55:35 How firms should prioritise with limited time and budget

58:30 Three things small firms should look at this week

1:00:27 How to contact Liz Williams

1:02:03 Closing reflections

#MuhamiMatters #Muhami #CJAConsulting #محامي #LegalMarketing #LawFirmMarketing #LawFirmGrowth #BusinessDevelopment #LegalBusiness #ProfessionalServices #SmallLawFirm

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

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Many small law firms know they need better marketing, but are not always clear on where to start.

In this trailer for the next episode of Muhami Matters, Chris Adams speaks with Liz Williams, Founder of Marketing Strategia, about the marketing gap facing smaller law firms and why scattered tactics rarely produce consistent growth.

The full conversation explores referrals, trust signals, websites, intake, business development and why legal marketing needs both structure and specialist judgement. Liz also shares why small firms should avoid wasting valuable billable time on marketing tasks that are better handled by people with the right expertise.

The full episode is released on Monday 8 June 2026.

Guest

Liz Williams

Founder, Marketing Strategia

LinkedIn: https://www.linkedin.com/in/liz-williams-mba

Website: https://marketingstrategia.com

Marketing Strategia LinkedIn: https://www.linkedin.com/company/marketing-strategia/

Host

Chris Adams

Founder, Muhami and CJA Consulting

LinkedIn: https://www.linkedin.com/in/chrisadamsdxb/

#MuhamiMatters #Muhami #CJAConsulting #محامي #LegalMarketing #LawFirmMarketing #BusinessDevelopment #LawFirmGrowth #ProfessionalServices

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

How do we cope, lead and grow when life feels uncertain?

In this episode of Muhami Matters, Chris Adams speaks with Dr Hatem Goucha, founder of New Era Consult and author of Become Who You Are Meant To Be, about resilience, stress, uncertainty and the importance of staying grounded when pressure rises.

Dr Hatem explains how people respond to uncertainty, why stress affects the body before the mind has fully processed what is happening, and how psychoeducation can help people understand their own emotional responses.

The conversation also explores leadership during difficult moments, including how parents, business leaders and professionals can communicate clearly without creating unnecessary fear.

Chris and Dr Hatem discuss resilience, normal anxiety, emotional regulation, co-regulation, gratitude, the upside of stress, work and home boundaries, fulfilment, purpose and how professionals can show up usefully in difficult times.

Guest: Dr Hatem Goucha

Organisation: New Era Consult

Website: https://drhatemgoucha.com/

LinkedIn: https://www.linkedin.com/in/hatemgoucha/

Host: Chris Adams

Website: https://cjaconsult.com

Chris LinkedIn: https://www.linkedin.com/in/chrisadamsdxb/

Muhami Matters: https://muhami.ae/muhami-matters/

#MuhamiMatters #Muhami #CJAConsulting #محامي #Resilience #Leadership #ExecutiveCoaching #StressManagement #MentalHealthAwareness #Uncertainty #EmotionalIntelligence #UAE #Podcast

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

How do we cope, lead and grow when pressure becomes unavoidable?

In this trailer, Chris Adams is joined by Dr Hatem Goucha, founder of New Era Consult and author of Become Who You Are Meant To Be, for a timely conversation on resilience, stress, uncertainty and leadership.

They explore why the way we look at stress can affect how it impacts us, and how leaders in families and organisations can communicate during uncertainty without creating unnecessary fear.

The full episode of Muhami Matters will be released on Monday, 25 May 2026.

Guest: Dr Hatem Goucha

Organisation: New Era Consult

LinkedIn: https://www.linkedin.com/in/hatemgoucha/

Website: https://drhatemgoucha.com/

Host: Chris Adams

Website: https://cjaconsult.com

Chris LinkedIn: https://www.linkedin.com/in/chrisadamsdxb/

#MuhamiMatters #Muhami #CJAConsulting #محامي #Resilience #Leadership #ExecutiveCoaching #Stress #Uncertainty #MentalHealth

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

When markets are unsettled, clients are cautious, teams are anxious and events outside our control begin to affect decision-making, communication becomes far more than a marketing function. It becomes a leadership responsibility.

In this episode of Muhami Matters, Chris Adams is joined by Ananda Shakespeare, Founder and CEO of Shakespeare Communications, to discuss how businesses can communicate with clarity, empathy and confidence during challenging times.

Ananda brings more than 30 years of experience across journalism, PR and strategic communications, with deep experience in the UK and UAE markets. In this conversation, she explains why silence can be damaging, why tone matters as much as content, and why businesses need to prepare before a crisis happens.

Chris and Ananda discuss:

• Why communication becomes critical during uncertainty
• The common mistakes leaders make in difficult periods
• How to balance internal and external communications
• Why employees are often a business’s most credible ambassadors
• The importance of empathy, honesty and reassurance
• How leaders should approach media engagement
• Why thought leadership can still matter during challenging times
• What a crisis communications playbook should include
• How businesses can communicate recovery and rebuild trust

The key takeaway: when things get tough, do not go quiet. Communicate with clarity, consistency and empathy.

Hosted by Chris Adams, Founder of Muhami and CJA Consulting.

Website: https://www.cjaconsult.com

Chris Adams LinkedIn: https://www.linkedin.com/in/chrisadamsdxb/

Guest: Ananda Shakespeare

Company: Shakespeare Communications

Website: https://www.shakespearecomms.com

LinkedIn: https://www.linkedin.com/in/ananda-shakespeare

For more insights and support, visit: https://muhami.ae/muhami-matters/

#MuhamiMatters #Muhami #CJAConsulting #محامي #CrisisCommunications #LeadershipCommunication #PublicRelations #ReputationManagement #BusinessLeadership #UAEbusiness #StrategicCommunications

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

How should businesses communicate when markets are unsettled, clients are cautious, teams are anxious and events outside their control begin to affect decision-making?

In this trailer for Muhami Matters, Chris Adams is joined by Ananda Shakespeare, Founder and CEO of Shakespeare Communications, to discuss why communication becomes a leadership responsibility during difficult periods.

The full episode covers crisis communications, internal and external messaging, leadership tone, empathy, preparation and reputation recovery.

Hosted by Chris Adams, Founder of Muhami and CJA Consulting.

Chris Adams LinkedIn: https://www.linkedin.com/in/chrisadamsdxb/

Guest: Ananda Shakespeare

Company: Shakespeare Communications

Website: https://www.shakespearecomms.com

LinkedIn: https://www.linkedin.com/in/ananda-shakespeare

#MuhamiMatters #Muhami #CJAConsulting #محامي #CrisisCommunications #PublicRelations #ReputationManagement #Leadership

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.

Are buyers making assumptions about market crashes, bargains and timing in the current property market?

In this episode of Muhami Matters, Chris Adams speaks with Amanda Llewellyn, co-founder of The Mortgage Boutique, about how professionals, business owners and investors can make smarter mortgage and property finance decisions in Dubai.

Amanda explains why uncertainty does not always mean a market crash, why buyers should understand their numbers before viewing properties, and why mortgage advice should go beyond rates and approvals.

They discuss the role of a mortgage concierge, the difference between buying a home and investing, the risks of managing the mortgage process alone, and why expert guidance can help bring structure, strategy and protection to one of life’s biggest financial decisions.

Key takeaway: know your numbers before you go shopping.

Guest: Amanda Llewellyn, The Mortgage Boutique

Amanda’s LinkedIn: https://www.linkedin.com/in/amanda-llewellyn/

The Mortgage Boutique: https://www.the-mortgage-boutique.com

Host: Chris Adams

Chris Adams LinkedIn: https://www.linkedin.com/in/chrisadamsdxb/

Muhami Matters: https://muhami.ae/muhami-matters/

#MuhamiMatters #Muhami #CJAConsulting #محامي #DubaiProperty #UAEMortgages #PropertyFinance #MortgageAdvice #DubaiRealEstate #UAEProperty

Visit www.muhami.ae for legal knowledge and to connect with lawyers who can solve your legal issues.

Visit www.cjaconsult.com for marketing & business development services catering to professionals

Hosted on Acast. See acast.com/privacy for more information.