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Momentum: A Motorsports Podcast

Momentum: A Motorsports Podcast

By: Heather Wilson Schiltz of High Gear Success
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Stories and strategies that keep the world of motorsports moving forward with host Heather Wilson Schiltz of High Gear Success | Interviews with riders/drivers, motorsports event organizers, industry professionals and beyond. | Episodes drop every Thursday. Listen on your favorite podcast platform or watch on YouTube.


If you're into a variety of motorsports disciplines -- motocross, enduro, off-road, GNCC, flat track, roadracing, short course, streetbike and adventure riding, Supercross, Snocross and more -- this is for you.


Plus, get insight into and best practices for motorsports marketing, sponsorship, event promotion, rider branding, the business side of the sport and more.

© 2026 Momentum: A Motorsports Podcast
Economics Marketing Marketing & Sales Social Sciences Travel Writing & Commentary
Episodes
  • EP42: Building Relationships That Move Product - Chase Bailey, Independent Sales Rep
    Jun 4 2026

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    Chase Bailey, an independent sales rep in the powersports industry, shares how racing dirtbikes as a kid led him into dealership work, where he learned the value of relationships, product knowledge and connecting with customers. In this episode, host Heather Wilson Schiltz chats with Chase about the role of independent sales reps, how the Powersports Rep Association helps open doors in the industry, and what it takes to represent multiple brands while supporting dealerships in a meaningful way.

    From dealer-direct sales and merchandising advice to social media, customer experience and the realities of working on commission, this conversation gives listeners a behind-the-scenes look at an often unspoken part of the powersports business.

    🎧 What You’ll Hear in This Episode:

    • Lessons learned from working in dealership parts departments
    • What an independent sales rep does and how the role differs from working for one brand
    • How the Powersports Rep Association helps individuals break into the professional side of the industry
    • Why relationships and communication matter so much in sales
    • Tips dealerships can use to better sell parts, accessories and apparel
    • Why product knowledge, merchandising and social media can make a big difference
    • Chase’s advice for anyone wanting to build a career in powersports

    📲 Connect with Chase Bailey on Instagram

    🌐 Learn more about the PRA at PowersportsRepAssociation.org

    SPONSORED CONTENT: If you're a motorsports event organizer who wants more participants or attendees, your marketing and operations may be in need of a revamp. I help evaluate where you're at, develop a customized strategy, implement the tasks and assess the results. So if you're serious about getting more support, let's work together. Visit HighGearSuccess.com to get started.

    SPONSORED CONTENT: If you're a racer looking to show sponsors how you can bring value to their company, visit HighGearSuccess.com to view services offered by High Gear Success for racers.

    Support the show

    -------------------------------------

    Momentum: A Motorsports Podcast, powered by High Gear Success

    👉 Want to connect or recommend a guest? Visit: MomentumMotorsportsPodcast.com

    🔔 Subscribe on YouTube for more motorsports stories and strategies

    📸 Follow @MomentumMotorsportsPodcast on Instagram + Facebook

    Show More Show Less
    34 mins
  • EP41: What Makes a Motorcycle Feel Right? - David Zelma, SW-MOTECH USA Country Manager
    May 14 2026

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    David Zelma, USA Country Manager for SW-MOTECH, has built a career around motorcycles, marketing and the aftermarket industry. In this episode, host Heather Wilson Schiltz talks with him about his path from the custom Harley side of the industry to the adventure touring market.

    David shares how an early piece of advice helped him choose a career tied to something he loved. The conversation also explores dealer education, motorcycle setup, the growth of smaller-displacement bikes, emerging e-bike riders and why hands-on product knowledge still matters in sales, marketing and leadership.

    🎧 What You’ll Hear in This Episode:

    • How David turned his love of motorcycles into a long career in powersports
    • Lessons learned from the Harley, custom and performance aftermarket segments
    • Why adventure touring became an exciting next chapter
    • How bike fitment can make a major difference
    • What sets SW-MOTECH apart in luggage, crash protection and rider accessories
    • How dealer education supports both dealerships and riders
    • David’s perspective on small-displacement motorcycles, Chinese brands and future riders
    • Why technical product knowledge strengthens marketing and storytelling
    • The role technology plays in modern motorcycles
    • David’s favorite SW-MOTECH product and how he uses it every day

    📲 Follow SW-MOTECH on Instagram, Facebook and YouTube

    🌐 Learn more at SW-MOTECH.us

    SPONSORED CONTENT: If you're a motorsports event organizer who wants more participants or attendees, your marketing and operations may be in need of a revamp. I help evaluate where you're at, develop a customized strategy, implement the tasks and assess the results. So if you're serious about getting more support, let's work together. Visit HighGearSuccess.com to get started.

    SPONSORED CONTENT: If you're a racer looking to show sponsors how you can bring value to their company, visit HighGearSuccess.com to view services offered by High Gear Success for racers.

    Support the show

    -------------------------------------

    Momentum: A Motorsports Podcast, powered by High Gear Success

    👉 Want to connect or recommend a guest? Visit: MomentumMotorsportsPodcast.com

    🔔 Subscribe on YouTube for more motorsports stories and strategies

    📸 Follow @MomentumMotorsportsPodcast on Instagram + Facebook

    Show More Show Less
    38 mins
  • EP40: Have Fun, Take Chances - Kane Wagner, Appalachian ADV Owner & Appalachian ADV Community Podcast Host
    May 7 2026

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    Adventure riding is about more than dirt roads, gravel routes and challenging terrain. It’s about the people you meet along the way. In this episode, host Heather Wilson Schiltz talks with Kane Wagner, owner of Appalachian ADV and host of the Appalachian ADV Community Podcast.

    Kane shares the story behind the Fool’s Ride, how it has grown from a small gathering into Appalachian ADV’s flagship event and why he wants his rides to feel more like a reunion than just another motorcycle event. He also talks about building routes, managing permits, creating safety plans, leading clinics and helping riders gain confidence on adventure and dual sport bikes.

    From community-building and coaching to calculated risk and the phrase “Have fun, take chances”, this conversation gives a behind-the-scenes look at what it takes to create meaningful riding experiences.

    🎧 What You’ll Hear in This Episode:

    • How the Fool’s Ride grew from a small early-season event into a 150+ rider gathering
    • Why unpredictable spring weather is part of the challenge and appeal
    • What riders can expect from Appalachian ADV events, clinics and guided rides
    • The behind-the-scenes work involved in scouting routes, permits, insurance and safety planning
    • How Kane approaches coaching riders from different backgrounds and skill levels
    • Why community is at the center of Appalachian ADV
    • The story behind the phrase, “Have fun. Take chances.”
    • Where riders can connect with Appalachian ADV and follow upcoming events

    📲 Connect with Kane Wagner on Instagram, Facebook and YouTube

    🌐 Learn more at AppalachianADV.com

    🌐 Listen to the Appalachian ADV Community Podcast

    SPONSORED CONTENT: If you're a motorsports event organizer who wants more participants or attendees, your marketing and operations may be in need of a revamp. I help evaluate where you're at, develop a customized strategy, implement the tasks and assess the results. So if you're serious about getting more support, let's work together. Visit HighGearSuccess.com to get started.

    SPONSORED CONTENT: If you're a racer looking to show sponsors how you can bring value to their company, visit HighGearSuccess.com to view services offered by High Gear Success for racers.

    Support the show

    -------------------------------------

    Momentum: A Motorsports Podcast, powered by High Gear Success

    👉 Want to connect or recommend a guest? Visit: MomentumMotorsportsPodcast.com

    🔔 Subscribe on YouTube for more motorsports stories and strategies

    📸 Follow @MomentumMotorsportsPodcast on Instagram + Facebook

    Show More Show Less
    46 mins
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