Your first digital product is not a new idea, it's already inside your business. It's part of your onboarding process, the discovery calls, and your clients introduction. When you start working with a client, you go over the same things, THAT is the product you need to build.

This episode walks you through how to find the patterns we talk about every week on this podcast. Then we talk about how to turn those into a digital product turning a repetitive task into an asset for your business.

This works for most service businesses. If you have clients and you repeat yourself, this episode is for you!

You'll hear:

• How to find the patterns, not the ideas, and what to do with them
• The 5 step process for turning them into a digital resource
• Real examples across industries
• Pricing examples
• How to build on it

You don't need to come up with a new idea, you have to look at what you are already doing.

If you want help identifying what you are repeating in your business and what could become a digital resource, the Digital Product Infrastructure Audit is the best place to start. Book your audit to get start. Link in the show bio.

Pricing a digital product based on value means setting a price that reflects the outcome your buyer receives not the time, effort, or length that went into building it.

Research shows that creators and service business owners underprice their digital products by up to 40% compared to what buyers perceive them to be worth. It's not because the work is not valuable, money is a very loaded topic! Pricing your expertise is one of the most psychologically challenging things for business owners.

In this episode, you'll hear:

• What buyers are really paying for
• What the research says about how much services business owners underprice their expertise
• The top 3 challenges business owners face when pricing
• The top 3 things your price says to your buyer
• How to price your digital products
• 4 questions to ask before you set your price

Setting your prices is not an easy task! Pricing your digital products requires looking at a few things in your business and maybe doing some inner money work.

If you want to map your digital product ecosystem and figure out where each piece sits before pricing anything, book your Digital Product Infrastructure Audit. Link is on my website.

A digital product ecosystem is a connected system of assets, like microlearning, mini-courses, and webinars, built from your real expertise designed to duplicate your knowledge at scale without requiring you to show up live all the time.

If you are a service based business who is booked out with clients, thriving in business, but lacking time to create your learning resource, this episode ties it all together.

You have all the elements working for you and have probably built the right pieces. The last part is the someone to create the structure that connects everything you are doing into a system that works for your clients, for your revenue, and for a business that doesn't rely on you showing up everywhere.

You'll hear:

• Why you don't need another product
• What a digital product ecosystem can do when it is built well
• Why your expertise is the one thing AI can't touch
• What to build first
• 3 questions to determine where your ecosystem is today

Digital products should be connected and intentional. Ready to map what you have and figure out how it all connects? The Digital Product Infrastructure Audit is the place to start! Book online.