You're Underpricing Your Digital Products
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You're Underpricing Your Digital Products
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About this listen
Pricing a digital product based on value means setting a price that reflects the outcome your buyer receives not the time, effort, or length that went into building it.
Research shows that creators and service business owners underprice their digital products by up to 40% compared to what buyers perceive them to be worth. It's not because the work is not valuable, money is a very loaded topic! Pricing your expertise is one of the most psychologically challenging things for business owners.
In this episode, you'll hear:
- What buyers are really paying for
- What the research says about how much services business owners underprice their expertise
- The top 3 challenges business owners face when pricing
- The top 3 things your price says to your buyer
- How to price your digital products
- 4 questions to ask before you set your price
Setting your prices is not an easy task! Pricing your digital products requires looking at a few things in your business and maybe doing some inner money work.
If you want to map your digital product ecosystem and figure out where each piece sits before pricing anything, book your Digital Product Infrastructure Audit. Link is on my website.