⁠India buys more gold than the US, UK and Japan combined!

Sid & Atul explore the deep cultural, emotional, and financial significance of gold in India.

We discuss why Indians buy so much gold, its role in tradition and savings, and how recent government policies impact consumer behaviour.

Atul & Sid are back with another mini episode - this time about honking on Indian Roads !

In the bustling streets of India, every ride can reveal surprising insights, especially when it comes to driving etiquette. Have you ever noticed how drivers communicate their intentions on the road?

In this mini episode, Sid & Atul explore some unconventional yet fascinating driving signals, particularly focusing on the use of leg signals in Ahmedabad, India. This unique practice not only reflects local innovation but also raises questions about safety and communication in driving.

Festivals in India are more than just celebrations; they're spiritual. People feel an innate urge to splurge, making big purchases as symbols of hope and new beginnings. This isn’t just about buying a new car or a refrigerator; it’s about expressing emotions and status.

During these times, people feel connected, and buying becomes a shared family affair. It's not just about need—it's about timing, tradition, and a sprinkle of faith.

As we peel back the layers, it’s clear: festivals ignite a unique blend of emotions and rational spending that’s deeply rooted in Indian culture.

What do you think drives this phenomenon?

In this one, Sid & Atul explore the roads for I'm Blown stuff.... Navigating the roads in India often feels like a game of privilege. Cows rule the asphalt, while cars, trucks, and bikes follow an unspoken caste system.

Ever noticed how the bigger the vehicle, the more right of way it gets? Trucks and buses don’t care, while us car owners stress over every scratch.

And what about those pedestrians? They seem to have their own set of rules, too!

It's all about perception, right? The bigger the car, the more control we feel. Let’s chat about the wild world of road etiquette!

How Traffic Behaviors Reflect Cultural Differences. Atul & Sid chat about why people do what they do on the roads, including some crazy I'm Blown moments!

Atul & Siddarth talk about how the Indian mindset drives the pursuit of value in every purchase, from negotiating prices to seeking freebies.

In a culture deeply rooted in maximizing value, every purchase is an opportunity for negotiation and savvy decision-making. Whether it’s haggling at a local market or seeking the best deal online, Indians have a unique approach to spending. In this episode, we'll explore the mindset behind this phenomenon, why it matters, and how you can apply these insights to your understanding of buying habits.

Why are millions chasing the toughest competitive exam in the world? The answer lies in prestige, permanence, and the quest for upward mobility.

In India, the Railway entrance exam has become a phenomenon with approximately 30 million candidates vying for a spot. But why are so many people drawn to this exam, often considered one of the toughest in the world?

In this episode, Sid & Atul delve into the various factors that motivate candidates to take on this challenge, from societal prestige to career stability.