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I'm Blown

I'm Blown

By: Atul S Nath + Siddarth Menon
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I’m Blown is the podcast that rips open the strange, hilarious, totally unbelievable world of Indian consumer behaviour & marketing. Every week, in a tight, punchy, short episode, we unpack one mind-bending fact, quirk, or cultural oddity that shapes how India buys, behaves, believes, and breaks every marketing rule on the planet. Whether you’re a marketer, founder, strategist, creator, advertiser, or just an amused observer of Indian madness, this show will blow your mind and make you see the consumer landscape with brand-new eyes.Atul S Nath + Siddarth Menon Economics Marketing Marketing & Sales
Episodes
  • E20: India Goes for Gold

    E20: India Goes for Gold
    Jun 29 2026

    ⁠India buys more gold than the US, UK and Japan combined!

    Sid & Atul explore the deep cultural, emotional, and financial significance of gold in India.

    We discuss why Indians buy so much gold, its role in tradition and savings, and how recent government policies impact consumer behaviour.
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    14 mins
  • E19: Mini: Horn OK Please

    E19: Mini: Horn OK Please
    Jun 22 2026

    Atul & Sid are back with another mini episode - this time about honking on Indian Roads !



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    4 mins
  • E18: Mini: Stick your leg out !

    E18: Mini: Stick your leg out !
    Jun 15 2026

    In the bustling streets of India, every ride can reveal surprising insights, especially when it comes to driving etiquette. Have you ever noticed how drivers communicate their intentions on the road?

    In this mini episode, Sid & Atul explore some unconventional yet fascinating driving signals, particularly focusing on the use of leg signals in Ahmedabad, India. This unique practice not only reflects local innovation but also raises questions about safety and communication in driving.
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    4 mins
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